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goop

Goop is a curated commerce experience that will become a destination for the very best in wellness shopping and inspiration.

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Hottest Brands Right Now

Troop
CPG

Troop is a cocktail company that offers high-quality, delicious cocktail mixes perfect for entertaining. Made with honest ingredients, Troop is perfect for those who measure fun in belly laughs, not shots.

Mission Mercantile
Apparel

Mission Mercantile is rooted in values and built to last. Every Mission Mercantile product is designed for many lifetimes, made to develop a rich patina over time and tell the story of where it’s been. Because they believe what lasts can’t be rushed, they carefully craft each leather good to be the best and highest quality possible. Mission Mercantile was founded on four timeless principles: integrity, trust, quality, and service and they carry each into the delicate craftsmanship of each product.

Snuggle Me Organic
Baby

Snuggle Me Organic is a family-owned brand founded in 2007 by Mia Carr, a mother of seven, providing comfortable and cozy nests for babies to snooze in. All products are made from all-natural, super-soft materials and are machine washable, perfect for traveling. With a variety of covers and accessories, international shipping, and a six-month warranty, Snuggle Me Organic ensures a safe and cozy sleep for your little one.

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