Cure

Cure is a plant-based wellness brand offering functional products designed to support daily health and wellbeing. Their flagship product, the Cure Hydrating Electrolyte Mix, is a scientifically balanced, natural hydrating drink mix that empowers customers to live a healthier life.

Category
Wellness
Socials
79
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

Cure on Socials

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Popular Products

About Cure

Cure is a plant-based health and wellness brand founded by an individual who struggled with dehydration and the lack of quality electrolyte drinks on the market. The company was created with the belief that natural and effective products should not be a trade-off. Cure offers functional products designed to support daily health and wellbeing based on scientific data and real results that customers can feel. Their flagship product, the Cure Hydrating Electrolyte Mix, is a plant-based hydrating drink mix that contains no added sugar or artificial ingredients and has 4x the electrolytes of leading sports drinks. It is scientifically balanced to combat dehydration caused by everyday activities such as exercise, drinking alcohol, travel, or illness. Cure aims to empower customers to live a healthier life with clean and effective products made from quality ingredients customers can trust.

Cure Pros & Cons according to customers

Pros
  • Customers love the daily hydration and electrolytes provided by Cure without added sugar
  • Many reviewers find the flavors to be delicious and effective for hydration during or after exercise
  • Some customers have favorites, such as grapefruit, watermelon, and lemon, but overall the flavors are enjoyed
  • Children also enjoy the taste of Cure
Cons
  • The lemon flavor is bland and the Himalayan salt flavor is overpowering, making it taste like sweat.
  • The product has too much salt and too little flavoring, making it taste like sea water.
  • The taste is unpleasant, with one reviewer describing it as tasting like a rubber shoe boiled in sugar water.
  • The taste is so bad that one reviewer had to throw it away after one sip.
  • The product does not mix well with water and is not worth the money.

Cure's Shipping Policy

Cure offers free shipping for all subscription orders within the United States, while one-time orders have a flat fee of $3.99 with free shipping for orders over $45. For orders to Canada, there is a flat fee of $15 with free shipping on orders over $50 USD. All other international orders have a flat fee of $20 with free shipping for orders over $100 USD. The estimated delivery time for most U.S. orders is 4-8 business days, while Canadian and international orders may take 10-14 business days. The brand also offers discounts and promotions throughout the year.

Cure's Return Policy

Cure is a brand that is fully committed to ensuring the satisfaction of its customers. If for any reason a customer is unsatisfied with their order, they can contact Cure directly. However, to maintain the quality and safety of their product, Cure does not accept returns except for one time purchase orders placed through their website containing one Starter Kit, one Variety Pack or one 14-count pouch, within 30 days of the original purchase date. Customers must include specific information when contacting Cure to expedite their request.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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80
This brand offers products that are on the pricey side.
Sustainability Score
80
/
100
This brand offers products that are on the pricey side.
Quality Score
70
/
100
This brand offers products that are on the pricey side.
DTCetc Score
79
/
100
This brand offers products that are on the pricey side.
Target Audience

Health-conscious, science-backed, sustainability

Stereotype

Health-conscious

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80
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Sustainability Score
80
/
100
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Quality Score
70
/
100
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DTCetc Score
79
/
100
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