100% PURE

Because your skin is the largest organ in the body, it absorbs everything you put on it.  100% PURE is the most nourishing and healthy food for your skin made from pure organic nutrients. Free of anything synthetic or anything artificial.

1999 Beauty

1999 Beauty is a beauty brand that defies traditional rules of aging and makeup. Their multi-purpose products work on all skin types and tones, empowering individuals to create their own definition of beauty. Committed to responsible beauty, they use clean ingredients and sustainable packaging. Perfect for those who prioritize simplicity, versatility, and self-expression.

456 Skin

456 Skin is a pioneering skincare brand that caters to the specific needs of melanin-rich skin. Their science-backed formulations are free of prejudice and offer personalized solutions for phototypes IV, V, and VI.

8 Faces

8 Faces is a Canadian beauty brand founded in 2016 by Beth Shuman. The brand offers a certified USDA organic, 100% natural multifunctional skincare balm, 8 Faces Boundless Solid Oil, containing unique ingredients such as the alma berry, full of antioxidants, minerals, and vitamins. 8 Faces has been featured in Goop, Vogue, and Vanity Fair, with luxurious packaging.

A.N Other

A.N Other is made in the USA with premium organic and natural fragrance ingredients. We focus on what matters most: exceptional ingredients, authentic craftsmanship, quality materials, and the environment.

AURA Hair Care

AURA Hair Care is a vegan, cruelty-free and customized hair care brand founded in 2021 by eSalon. Their products are formulated with natural ingredients and free from paraben, SLS and SLES, and offer unlimited formula combinations and six scents. With personalized quiz and packaging made with recycled materials, AURA Hair Care offers a money-back guarantee or free reformulation for the perfect product for your hair type.

Aavrani

Aavrani is a beauty brand that combines ancient Indian beauty rituals with modern-day routines. Their natural skincare products, made with ingredients like turmeric and coconut milk, provide healthy, glowing skin. Aavrani celebrates cultural duality and encourages women to embrace their unique identities.

About Face

About Face is a new makeup brand that celebrates diversity and self-expression. Their high-performing, vegan and cruelty-free formulas are built to last, providing customers with the tools for ultimate self-exploration and expression. Whether you're a makeup novice or a seasoned pro, About Face has something for everyone.

Act + Acre

Act + Acre is the ultimate hair wellness brand, with a focus on scalp health and sustainability. Their plant-based products are created using a patented Cold Processed® technique, ensuring maximum potency of nutrients. The range includes shampoos, conditioners, and scalp treatments, perfect for those who prioritize natural ingredients and clean beauty.

Aesop

Aesop's plant-based and laboratory-made ingredients are designed with efficacy and sensory pleasure in mind. The brand's commitment to sustainability and intelligent design is evident in every aspect of their business.

Aesop Skincare

Aesop is a skincare brand founded in 1987 in Melbourne, Australia, renowned for its meticulously crafted formulas, natural-feeling products, aromatic scents, and numerous brick and mortar stores. A Certified B Corporation, Aesop collaborates with local charities and offers free samples and 90 days to return products.

Aisling Organics

Aisling Organics is the perfect choice for beauty lovers who prioritize health and sustainability. Their diverse range of organic makeup products are effective, safe, and made with natural ingredients. Plus, a portion of their proceeds goes towards a non-profit organization.

Alleyoop

Alleyoop is the ultimate time-saving, space-saving, and eco-friendly beauty brand. Their versatile products do it all, and their commitment to sustainability is unparalleled. Simplify your routine while making a positive impact with Alleyoop.

Amika

Amika is a Brooklyn-based hair care brand founded in 2007, committed to creating clean, sustainably made products for all hair types. Their products have been featured in Allure, InStyle, and New York Magazine, and include styling tools, hair masks, serums, and conditioners. Enjoy their rewards program, refer-a-friend offers, and alternative payment option via Afterpay.

Anese

Anese is a woman-founded beauty brand that celebrates natural curves and lines. Their effective, no BS ingredients and simplistic design make customers feel and look their best. An open conversation about beauty is shared between friends through word of mouth.

Anese Skincare

Anese Skincare is a Los Angeles based skincare brand founded in 2016 by Lyndsee and Nick van Gordon. Their products are cruelty-free, made from ethically sourced ingredients, and are dermatologist-tested and made in the USA. Anese's unique product names are inspired to provide effective solutions for unmentionable areas often neglected by mainstream beauty companies.

Apostrophe Skincare

Apostrophe is a virtual skincare service founded in 2014 by Ben Holber and Ryan Hambley. It offers clinically proven treatments for acne, aging and hair loss, developed using custom compounds from compounding pharmacies and conveniently shipped to customers' doorsteps. It has been featured in notable publications and has an impressive following on Instagram, making it a popular choice for those seeking alternative skincare treatments.

Asarai

Asarai is a natural skincare brand that infuses the botanicals of Australia into every bottle. Their mission is to inspire meaningful connections and do no harm to the planet. Perfect for those who value natural ingredients and simplicity.

Athena Club

Athena Club is a sustainable self-care brand founded in 2017 by Allie Griswold, Maria Markina, and Charles Desmarais. We offer all-natural, clean, and sustainable products such as razors, tampons, body lotions, and supplements that are free of synthetics, additives, and harsh substances. We are committed to sustainability and ethical sourcing and have donated over 1 million period products to those in need.

Atolla

Atolla is a personalized skincare brand that uses data science to create tailored solutions for unique skin types. Their vegan and cruelty-free products are backed by scientific research and support diversity in STEM fields.

Atticus

Atticus skincare offers a clean range of lab-formulated products that harness the power of science and nature for healthy, glowing skin. Embrace your individual beauty with Atticus' pursuit of excellence.

Axel Glade Ear Cleaner

Axel Glade is a revolutionary brand founded by Mehul Patel in 2020 that offers an at-home ear cleaning device and accessories designed to be pain-free and remove unwanted wax, dirt, and bacteria. Featured on Fox News, NBC, ABC News, and more, Axel Glade is suitable for all ages and comes with complimentary EarPicks, free shipping, returns, and exchanges, and a 60 day money back guarantee.

Axiology

Axiology offers a range of high-quality lipsticks made with clean, ethically sourced ingredients. Their commitment to sustainability and fighting plastic waste makes them a guilt-free beauty choice.

Ayond

Discover Ayond, the transformative beauty brand that blends ancient plant wisdom with clinical innovation to create clean, sustainable skincare. Their rare desert botanicals and high-active formulas protect and renew the complexion, while their eco-friendly packaging reduces impact on the environment.

BH Cosmetics

BH Cosmetics brings you great quality & affordable makeup - all delivered to your door. Free shipping on US orders of $40+, and international shipping on $75+. Our selection of makeup includes eyeshadow, lipstick, mascara, foundation, blush, brushes and much more!

BOOM by Cindy Joseph

Join BOOM by Cindy Joseph in the Pro-Age Revolution. We manufacture organic skin care & cosmeceuticals for women of every generation from your 20's and 30's to your 60's, 70's and beyond.

Balls

Balls, a family-owned brand, has revolutionized men's grooming with their ceramic anti-nick blades and SackSafe guard trimmer. Their line of lotions and washes enhance the experience, and their 24/7 customer support team is always available. Join Balls in breaking the taboo around men's grooming.

Balls Trimmer

BALLS Trimmer is a men's grooming company founded in 2019 by Tyler Ball and Matt Edge. Their products, featured in Men's Health UK, British GQ and Dazed, have been used by celebrities such as David Beckham. Their collection includes trimmers, blades, wash and lotion, and for every trimmer sold, they plant a tree. Shop their products on their website with free worldwide trackable shipping, free replacements within a year, and discreet packaging.

Bask

Bask offers luxurious, non-oily, and easy-to-apply sunscreens that are stable, effective, and environmentally friendly. Committed to ending skin cancer, Bask donates 10% of sales proceeds to nonprofit partners.

Beached

Beached is the ultimate brand for the busy, on-the-go woman who wants effortless beauty. Inspired by Australian beach culture, their natural, multi-purpose products cut down on beauty routine time while supporting sustainability and ethical practices.

Beardbrand

What if you could simplify your grooming routine? Beardbrand is a multi-line grooming company built for men. With versatile products for hair, skin, and beard care, Beardbrand simplifies your grooming routine and maximizes the benefits of having a beard or hair on your face. Beardbrand makes it easy to look good and feel good—guaranteed!

Beauty Bakerie

Our mission at Beauty Bakerie is to make you feel beautiful by being the best version of you. We work to cultivate an empowering community that supports creativity, innovation, and success for all cake face beauties.

Beauty Pie Cosmetics

Beauty Pie Cosmetics is a luxury beauty and skincare brand founded in 2016 by renowned beauty entrepreneur Marcia Kilgore. With products sourced from the best labs around the world and certified as Clean Product, vegan and cruelty-free, Beauty Pie offers a variety of beauty and skincare products at shockingly low prices for members.

Beautycounter Products

Beautycounter is an innovative skincare and cosmetics brand founded by entrepreneur Gregg Renfrew in 2013. They strive to create safer makeup for both people and the planet, excluding over 1,800 toxic ingredients from their product formulas. Featured in publications such as Bloomberg, Forbes, and Happi Magazine, they offer a wide range of self-care products, from makeup to skincare to beauty tools, and have pledged to be carbon neutral by 2030 and to use sustainable packaging exclusively by 2025.

Beneath Your Mask

Beneath Your Mask is a line of pure, potent, and rich organically-based skincare, They are Certified Pure Therapeutic Grade (CPTG) skincare products. They will nourish your skin and transform your face, body, & hair. Their products are all-natural and safe for SLE (Systemic lupus erythematosus), Lupus, asthma, eczema, and autoimmune.

Besame Cosmetics

With a mission to honor the glamour of vintage Hollywood, Bésame Cosmetics is a luxury makeup brand inspired and influenced by the style, spirit, and sensibility of female beauty. Bésame’s fabulous products are created using superior quality ingredients and packaged in distinctive tins evocative of Old Hollywood.

Bevel

Bevel is committed to providing men with the products and tools to improve their appearance, grooming, and their lives. Our shaving system provides value and a unique, comfortable shaving experience. We recently launched Bevel Shave, Skin, Hair & Beard products that reduce irritation, moisturize skin, exfoliate and leave you polished.

Billie

Billie is a women-first body care brand that offers top-quality essentials designed to support women's routines and choices without reinforcing harmful body norms. Their mission is to undo unfair social pressures and empower women worldwide through meaningful donations to women-first organizations and nonprofits.

Billie Razors

Billie Razors is a female-focused company founded in 2017 by Georgina Gooley and Jason Bravman that offers an array of self-grooming products free of harmful ingredients. They have won awards such as Allure Best of Beauty, Nylon’s Beauty Hit List, and Bustle’s Most Wanted Life Upgrade, and they are committed to donating 1% of their revenue to support women and $100K to Black Lives Matter and the NAACP.

Biossance

At Biossance, we believe the future of beauty begins with clean innovation. Rather than experimenting with new formulas and preservatives on animals, our scientists work with botanicals and living organisms to create effective, sustainable alternatives. Our flagship product is 100% Squalane Oil. This organic skincare ingredient is derived from olives and squalene producing microorganisms, which are developed locally in our San Francisco lab.

Birchbox

Birchbox is an online beauty and grooming brand founded in 2011 to prioritize self-care and make it easy for customers to discover new products. With full-size products, monthly subscription boxes, reviews, and discounts, Birchbox encourages customers to explore and care for their beauty and grooming needs.

Black Wolf

Black Wolf offers a simple and effective solution for men's skincare needs. Their range of products is designed to clean, soothe, and hydrate men's skin using high-quality active ingredients, all at an affordable price.

Black Wolf Nation Skincare

Black Wolf Nation is an effective skincare brand founded by brothers Sam and Alex Lewkowict in 2018. It offers high-quality products with powerful, effective ingredients, cruelty-free and reasonably priced to clean, soothe and hydrate skin. It also provides bundle and save options and a money-back guarantee.

Bluemercury

Located in the heart of New York City, our stores combines the best of cutting edge beauty products and trends with a distinctive shopping experience. Shop Bluemercury.com for women and men's premium skincare, makeup, fragrance, hair products and body care by top names like Chanel, Dior, NARS, Clinique and many more.

Blume

Blume is a skincare and period care brand that prioritizes natural ingredients, environmental sustainability, and social empowerment. With a dedication to demystifying topics like acne and periods, Blume aims to shift the narrative towards healthy skin over perfection.

Blume Skincare

Blume is an e-commerce brand founded in 2018 to empower women through clean and sustainable self-care products. They offer a wide selection of health and wellness products made with biodegradable, hypoallergenic, and 100% chemical-free ingredients, and are partnered with Days for Girls to support female empowerment and social justice.

Bodewell

Bodewell is a skincare brand committed to providing effective and gentle solutions for clearer, healthier skin. Their expertly crafted formulations combine clinically-tested ingredients and soothing botanicals, making them the go-to brand for those seeking relief and improved confidence.

Bravo Sierra

Bravo Sierra is an eco-friendly self-care brand founded in 2018 by Justin Guilbert and Benjamin Bernet. We provide quality vegan products to active and veteran members of the US military, with 5% of all sales going towards quality of life programs. Our products are free of parabens, phthalates, phenoxyethanol, and other chemicals, and are housed in recyclable packaging.

Bread

Bread Beauty Supply is the haircare brand for those who want uncomplicated, practical, and fun products. With their hair-oil and hair-cream, achieving your desired look has never been easier. Say goodbye to boring haircare routines and hello to good hair.

Brüush

Brüush electric toothbrushes offer an industry-leading sonic technology with ultra-soft bristles and six cleaning modes for an effective and gentle clean. With seasonal colors, exciting collaborations, and a touch of humor from strategic investor Kevin Hart, Brüushing has never been more enjoyable.

Bubble

Bubble is a dermatologist-developed brand that offers affordable, natural skincare products. Obsessed with every ingredient, they test countless formulas to ensure face-changing results. Prioritizing quality mental healthcare, Bubble is committed to keeping skin clear, balanced, and healthy.

Bubble Skincare

Bubble Skincare is the perfect skincare brand for teens and Gen-Z with sensitive skin. Founded in 2020, Bubble Skincare offers natural, plant-based, scientifically proven formulas that are free of harsh chemicals, vegan, and cruelty-free. With helpful resources and 1% of proceeds going towards mental health non-profits, Bubble Skincare is dedicated to helping young adults find the right skincare for their needs.

By Humankind

By Humankind is a sustainable personal care company founded in 2017 with a mission to reduce plastic pollution. Their products are designed to reduce single-use plastic by 90% or more, are eco-friendly, effective, and vegan & cruelty-free.

Byredo Gypsy Water

Byredo Gypsy Water is a luxury lifestyle brand that captures the spirit of adventure, romance, and freedom. Founded by Ben Gorham in 2006, Byredo offers an array of products to enhance the senses, including perfumes, candles, cosmetics, and leather goods, all with a minimalistic aesthetic.

Cadence

Cadence is a brand that offers unique and thoughtfully designed products that blend form and function. Their attention to detail and commitment to doing things differently make them the perfect choice for those seeking a feeling of preparedness, pride, and relaxation.

Cane + Austin

Cane + Austin combines advanced skin care products with a unique Glycolic Acid derived from sugar cane. Our glycolic-rich products work on every skin type to clear the appearance of skin woes, reduce wrinkles and restore your skin's healthy radiance. Experience the power of clean ingredients and proven results in our skincare line.

Capri Blue

Capri Blue is a fragrance brand founded in 2012 by Tom Reed, offering a wide range of cruelty-free, clean, and non-toxic candles, diffusers, and other products. Featured in major media outlets like Forbes, New York Magazine, E! Entertainment, and USA Today, the brand is best known for its distinctive cobalt blue jars and signature Volcano scent.

Ceremonia

Ceremonia is a sustainable and natural hair care brand that celebrates Latin culture. Co-created with their customers, their nutrient-rich products are free from harmful chemicals and perfect for those who value eco-conscious beauty.

Champo

Champo offers personalized haircare solutions inspired by ancient Indian practices and Ayurvedic wisdom. Their natural and plant-based products cater to unique hair types, with contemporary packaging and accessible pricing.

Cheekbone Beauty

At Cheekbone Beauty, we strive to provide you with the best in cruelty-free cosmetics – but also look to advocate for the First Nations community! Our Warrior Women Liquid Lipsticks are made in Canada and 10% of our profits go towards education funding for First Nation's youth.

Cirque Colors

Cirque Colors is a Brooklyn-based, vegan, non-toxic, and cruelty-free nail polish brand founded in 2012 by Annie Pham. It offers a variety of unique polishes, including thermals and holographics, that are chip-resistant and long-lasting. The company donates net proceeds from limited-time colors to charity and is now sold in stores worldwide.

Clearista

Clearista, our patented solution helps skin turn back the clock with a scientifically proven approach that has never existed before. Clearista is a simple at-home system that helps skin become fresh, bright and youthful immediately and over time – without the need for painful surgery or injections.

Cocokind

Cocokind is a botanical-forward skincare brand committed to transparency and sustainability. Their gentle, effective formulas prioritize hydration and barrier support, empowering customers to embrace self-acceptance and self-love.

Cocokind Skincare

Cocokind is an award-winning clean and natural skincare brand founded in 2015 by Priscilla Tsai. Their products are made with vegan, cruelty-free, and sustainably sourced ingredients and are crafted in the US. Customers have left hundreds of positive reviews online, praising the brand for its ethical practices and natural ingredients.

Colekt

Colekt offers a unique urban contemporary lifestyle through its Fragrance and Skincare products. Made from vegan exclusive natural ingredients and produced in limited collections with a slow responsible process, Colekt values conscious sustainability, innovation, creativity, and exploration.

Color Wow

Color Wow Hair Products is a luxurious hair care brand founded by Gail Federici, co-founder of John Frieda, to nourish and protect color-treated hair. Their award-winning products are formulated without sulfates and silicones, and are free of gluten, dyes, waxes, and ammonias. Not tested on animals.

Color&Co Hair Color

Color&Co is a direct-to-consumer hair color brand founded by L'Oréal's Research and Innovation team in 2017. Our personalized hair color is tailored to the customer's hair history and composition, and our products and tools help maintain color longevity. We offer a 100% Color Confidence Guarantee, free shipping, and a Refer-a-Friend program. Our innovative at-home hair coloring system has won the Allure Best Of Beauty award in both 2019 and 2020.

ColourPop

ColourPop is a brand that believes makeup shouldn't cost you more than the price of an album, which is why we're committed to launching products in hit-you-in-the-face hues at prices everyone can love. Offering up fun, cool-girl colors in matte and satin formulas for lippies, eyeshadows, blushes and highlighters, this cult favorite was founded by Laura and John Nelson in 2014.

Corpus

CORPUS Naturals offers vegan, plant-based body care products that are purposeful, effective, and delightful to use. Their commitment to transparency and sustainability is evident in every aspect of their production process.

Cosrx Skincare

Cosrx is a Korean skincare brand founded in 2013 by Sang Hun Jun. It has become a global cult favorite for its minimalist packaging, key ingredient transparency, and affordable prices. Its products are formulated to address any skin type or concern, and are used and loved by celebrities like Alexa Chung, Emily Ratajowski, and Kim Soo-Hyun.

Covey

Covey offers easy-to-use routines that transform skin. Founded by Emily DiDonato and Christina Garcia, Covey believes in less is more, with only essential, high-quality, clean products for healthy skin.

Crabtree And Evelyn

Crabtree And Evelyn is a luxury brand that offers high-quality beauty and lifestyle products inspired by global destinations. Their unique scents and ingredients make them the go-to for those who appreciate sophistication.

Credo Beauty

SHOP CLEAN. Nontoxic beauty products at Credo. We believe in better beauty with a commitment to clean and healthy for you, yourself, and the world around you. We provide safe and effective nontoxic skin care products made of pure ingredients that nourish and restore your health, without harsh chemicals or unnecessary fragrances.

Crown Affair

Crown Affair offers clean, effective hair care products and handcrafted tools that promote a more mindful approach to hair care. Perfect for those who value natural beauty and self-care.

Crude

Crude is a soulful self-care brand that connects customers back to their skin's natural intelligence. Their organic, plant-based products care for the skin without disrupting its microbiome, while their blog delves into modern obsessions and crises. Discover the School of UnLearning.

Crystals

Discover the healing power of crystals with Crystals, a brand founded by Brittany Roughton. Hand-selected for their ability to guide, protect, and enhance, these precious natural elements are perfect for those seeking alternative healing methods.

Curie

Curie is a clean beauty brand that offers natural and effective products for the health-conscious. Their cult following loves their aluminum-free deodorants, body sprays, and more, all sold in over 300 stores nationwide.

Curology

Curology is a new skincare company personalized to treat your unique concerns. We put our doctors in charge of developing and prescribing the most powerful, effective skincare formula that addresses your specific concerns and needs. Start the quiz and try it for 30 days free. Cancel whenever you like.

CurrentBody

CurrentBody is your one-stop shop for electrical health and beauty products, helping you to look and feel great, whether it be through skincare, losing weight or increasing your fitness level. We stock the biggest selection of electrical health and beauty products possible, making us the biggest online seller of these products in the world today.

DS and Durga

DS and Durga is a New York-based brand founded in 2007 that specializes in creating unique perfumes, hand creams, soaps, and candles. All of their products are marked by narratives and come with stories behind their ingredients and intention, inspired by the seasons in Brooklyn. Their plastic-free packaging and free tote bag with orders over $75 make them stand out from the usual brands on the market.

Darya Hope

Darya Hope: The eco-conscious skincare brand delivering high-quality, customized solutions. Mindful ingredients and ethical sourcing reduce their footprint on freshwater resources, promoting sustainable choices and systemic change.

Deceim

Because we love to look after your skin, we've brought our favourite brands together in one place. The Ordinary, NIOD, Hylamide and more – because too much choice is never a bad thing – at least not here.

Dieux

Dieux is a science-based skincare brand that delivers on its promises. Their vegan, cruelty-free products are sustainably sourced and simplify skincare routines. They prioritize transparency and accountability in the beauty industry.

Disco

Discover Disco, the male-oriented skincare brand founded by Ben and Dr. Eva Simmons O’Brien. With a range of products tailored to men's needs, Disco offers ingredient transparency, ethical practices, and effective solutions for achieving your best look.

Divyne

Divyne is a Southeast Asian beauty brand committed to creating affordable, high-quality products that cater to real people, real skin, and real problems. Their formulations are meticulously crafted for sensitive skin, and they offer a 30-day money-back guarantee.

Doe Lashes

Doe Lashes is a California-based beauty brand founded in 2020 by Jason Wong. We specialize in handmade, ultra-fine Korean silk fiber lashes that are lightweight, non-irritating and comfortable. Our commitment to sustainable and cruelty-free production makes us stand out, and our lash quiz helps customers find their perfect style. Enjoy 10% off with subscription, plus thousands of 5-star reviews. International shipping available.

Dollar Shave Club

Dollar Shave Club is a monthly service for everything you need in the bathroom – from razor blades to grooming products. Having trouble deciding exactly what products you need? We've picked our five best-sellers and bundled them into The Humble Twin. You don't have to have any subscription experience to try this club, just an empty bathroom cabinet!

Dossier

Dossier offers premium fragrances at an affordable price, sourced from Grasse, France. The brand values transparency, eco-friendliness, and customer feedback, making it a top choice for those seeking quality and affordability.

Dossier Perfume

Dossier Perfume is a vegan and cruelty-free fragrance company founded in 2018 by Daniel Schwartz in San Francisco. We offer a variety of natural and clean woody, floral, oriental, and musk scents at prices starting at just $29, with customers attesting to their quality and longevity.

Dr. Elsa Jungman

Dr. Elsa Jungman is a skincare brand rooted in science and dedicated to promoting skin health through the microbiome. Formulated with intention, her products are perfect for those who prioritize their skin's well-being.

Dr. Squatch

Dr. Squatch is your personal apothecary of male grooming products. We create organic and natural handmade soap, a powerful anti-acne system in the form of an herbal face wash, and our award-winning beard oil that'll make any beard her most desired accessory.

Drunk Elephant

Although Drunk Elephant was only founded in 2013, we've already set the beauty world on fire. The name says it all. We're drunk with passion for making natural products that perform for skin. Ninety percent of what we make is crafted from just seven ingredients or less, and every ingredient is chosen for its ability to deliver antiaging power − in a unique, non-irritating way.

Duradry

Duradry is the leading brand in sweat-blocking products, founded in 2014 by Jack Benzaquen and Jacobo Plitman to provide relief to those suffering from hyperhidrosis and body odor. With over 250,000 customers, Duradry offers a variety of cruelty-free and vegan products, plus a 100-day free returns policy and subscription service.

Each and Every Deodorant

Each and Every is a clean beauty brand founded in 2017, offering all-natural deodorants and other products that emphasize ingredient transparency and gender-neutrality. All ingredients are verified as safe by the Environmental Working Group.

Eadem

Eadem offers inclusive, science-backed skincare for women of color. Their Smart Melanin™ Beauty technology caters to melanin-rich skin, resulting in effective, vetted products made by women of color.

EltaMD Sunscreen

EltaMD is a skincare and sun protection brand founded in 1988 by two entrepreneurs. Their products are free of synthetic fragrances, parabens, and dyes and formulated with antioxidants, making them safe for sensitive skin. As the no. 1 trusted and recommended professional sunscreen brand by US Dermatologists, EltaMD is dedicated to providing sun protection and education through their Sun Bus Mobile Skin Cancer Screening and Sun Safety Tour.

Estrid

Estrid is the razor brand for those who want to shave with a purpose. Their stainless steel razor is cruelty-free and made to last a lifetime, while their mission challenges gender-based discriminatory pricing.

Estrid Razor

Estrid Razor is a European razor brand founded in 2019 by Amanda Westerbom, Ben Eliass, and Alan Aygun. Their mission is to make shaving comfortable, affordable, and eco-friendly with high quality, vegan products, recyclable packaging, and climate compensation. They partner with Women for Women International, donating 1% of profits to female survivors of war. Estrid has been praised for their quality and affordability, making them a popular choice for a comfortable, eco-friendly shave.

Evenprime

Evenprime is a gender-neutral skincare brand founded in 2017 by Koh Kim. Its products are cruelty-free, vegan, and formulated with Korean chemists to suit all skin types. Evenprime has been featured in beauty publications and has a strong presence on Instagram with 13.5k followers. It celebrates Asian pop culture and offers free shipping with an order minimum to select international countries.

Everist

Everist is the go-to brand for eco-conscious individuals who want clean, convenient, and high-performing hair and skincare products. With a focus on sustainability, Everist makes eco easier for everyone.