Crosstown Doughnuts

Indulge in handcrafted, fresh doughnuts made with real ingredients from Crosstown Doughnuts. Their unique sourdough base delivers honest flavor, while their commitment to sustainability adds a guilt-free touch.

Category
CPG
Specialty
Socials
70
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

Crosstown Doughnuts on Socials

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About Crosstown Doughnuts

Crosstown Doughnuts is a young and independent brand founded in 2014 by JP Then and Adam Wills who are known for their handcrafted fresh doughnuts made with real ingredients that deliver real flavor. Crosstown is a scratch bakery that makes all of their jams, compotes, fillings, glazes, and toppings in-house, using the finest ingredients they can find to deliver real, honest flavor. They are also the creators of the world's first yeast-raised sourdough base, which has become renowned for its unique taste. Crosstown Doughnuts values integrity, growth, and accessibility for their customers and employees. They strive to offer a professional, courteous, and solution-based service to provide a moment away from the madness of London's hustle and bustle. Crosstown Doughnuts acts with a practical conscience by using sustainably sourced packaging and offering recycling in all of their locations.

Crosstown Doughnuts Pros & Cons according to customers

Pros
  • The vegan hot cross bun doughnuts are delicious and worth looking forward to each year.
  • Excellent and responsive service, with special thanks to Edward.
  • Crosstown is a safe bet for vegan treats, with seamless delivery.
  • Excellent customer service
Cons
  • The doughnuts were both expensive and unpleasant to eat, with a bread-like finish that tasted more like bagels than doughnuts.
  • There was no confidence in the product, with contradictory and incorrect information on the app and website, and delivery taking over a day in some cases.
  • Customers had to contact every recipient to see if they had received the product, and the contactless delivery option was not always followed.
  • There were errors with the orders, such as the nut-free vegan box arriving covered in peanuts, putting customers with allergies at risk.
  • Some customers did not receive the correct order, such as receiving chocolate and raspberry instead of banana bites, which was a problem for an event.

Crosstown Doughnuts's Shipping Policy

Crosstown Doughnuts offers delivery across most of the UK from Tuesday to Saturday. Customers are not able to choose a delivery time, and the vast majority of orders arrive before 2pm on the selected delivery date. In rare cases where there are delays, Crosstown Doughnuts will contact the customer to discuss.

Crosstown Doughnuts's Return Policy

Crosstown Doughnuts has a return policy that allows customers to return merchandise within 14 days of receiving their order. To make a return, customers must download and print the returns form from the website and follow the instructions provided. All returns must be made via post, and in-store returns are not accepted.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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60
This brand offers products that are on the pricey side.
Sustainability Score
80
/
100
This brand offers products that are on the pricey side.
Quality Score
70
/
100
This brand offers products that are on the pricey side.
DTCetc Score
70
/
100
This brand offers products that are on the pricey side.
Target Audience

Real ingredient doughnut lovers

Stereotype

Foodie

Pricing Rating
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60
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Sustainability Score
80
/
100
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Quality Score
70
/
100
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DTCetc Score
70
/
100
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