Atoms

Atoms is a New York footwear company that believes feet come in sizes too. Customers can order their shoes for the left and right foot in two different sizes, to get perfectly fitting kicks. Atoms also offers "Quarter Sizes," meaning there are 24 ½ combinations of width and length.

Category
Apparel
Specialty
Socials
81.66666666666667
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Clean
Zero-Waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved

DTCetc’s Take

Atoms on Socials

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Atoms (@Atoms) • Instagram photos and videos

Popular Products

About Atoms

Atoms is a New York-based startup founded in 2015 by Waqas Ali and Sidra Qasim. They specialize in everyday sneakers for men and women, offering customizable sizes in quarter increments and the ability to buy different sizes for each foot. Their sleek and minimalist designs have earned them positive attention from media outlets like Forbes, Esquire, Vogue, British GQ, TechCrunch, and Bloomberg, as well as the admiration of investors and celebrities like Redditt co-founder and investor Alexis Ohanian. Their shoes feature copper threads that kill bacteria, a soft midsole for cushioning, and easy-on-and-off laces. Atoms sneakers start at $129, and they offer discounts for referrals and free shipping and returns.

Atoms Pros & Cons according to customers

Pros
  • The shoes are extremely comfortable and hold their shape well, making them suitable for all-day wear.
  • The brand story is impressive, and the shoes come in a cool box.
  • The elastic laces are a great feature and make tying shoes unnecessary.
  • The shoes are durable, and the material is amazing.
  • They are suitable for any occasion.
Cons
  • Nothing negative to report on just yet, stay tuned!

Atoms's Shipping Policy

Atoms offers free shipping to locations within the U.S. Orders are shipped out within 2 days and items are typically delivered between 2-7 business days. For purchases over a certain price, Atoms offers free shipping. For international orders, shipping costs and delivery times vary depending on the destination.

Atoms's Return Policy

Atoms offers a convenient return policy for their shoes, allowing customers to log in to Atoms’ Returns Portal on the brand’s website to generate a pre-paid return label and drop off the item at a shipper. Customers must return the shoes within 10 days of delivery and refunds will be initiated within 2 business days of the company receiving them. However, Atoms masks are not eligible for returns or exchanges.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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80
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
95
/
100
This brand offers products that are on the pricey side.
DTCetc Score
81.66666666666667
/
100
This brand offers products that are on the pricey side.
Target Audience

Young adults

Stereotype

Tech-savvy

Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
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$
80
This is a placeholder
Sustainability Score
90
/
100
This is a placeholder
Quality Score
95
/
100
This is a placeholder
DTCetc Score
81.66666666666667
/
100
This is a placeholder

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