Wild One

Wild One was born out of a need to provide better designed and more functional pet products. Our line of products includes leashes, collars, harnesses, beds, bowls and treats. We work extremely hard to create well thought out products with our customers in mind. We hope these products enhance the experiences of loving your pets.

Category
Pets
Socials
80
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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About Wild One

Wild One is a pet apparel and accessory brand founded in New York in 2018 by Minali Chatani, Adam Danker-Feldman, Bill Wells, and Veronica Becchetti. Their mission is to provide stylish, functional, and practical pet products for design-conscious millennial pet owners. Wild One offers a variety of products including leashes, bowls, treats, grooming kits, poop bags, toys, and more. They have been featured in Forbes and have partnerships with major retailers like Target, Nordstrom, Bloomingdale’s, and Harrod’s in the UK. In addition to their products, Wild One also participates in campaigns to help find abandoned dogs forever homes, sponsors animals through the Badass Brooklyn Animal Rescue, and hosts adoption events.

Wild One Pros & Cons according to customers

Pros
  • Quality product, with soft harness material comparable to athleisure from Lululemon.
  • Three places to hook onto the harness.
  • Dog bags open easily, are bio-degradable, and hide the color of the poop.
  • Rubber toys are aesthetically pleasing and have lasted a while.
  • Harness is the one dog fusses about the least, and is pretty soft and comfortable.
  • Leash and bag holder are both great.
  • Easily cleaned and minimal branding.
  • Cute options and colorways.
Cons
  • On the pricey side for similar items from other brands.
  • Thick and cumbersome leash and collar, even the smallest size was uncomfortable for some dogs.
  • Bags did not contain odor, and had to be taken directly to the outside trash after use.
  • Elastic attaching the bag dispenser to the leash is not rugged enough to last more than a few weeks.
  • Limited sizing options for harnesses, especially for weirdly shaped dogs.
  • Leashes do not hold up to strong chewers.
  • Toys don't hold up very well for a long time and are a bit hard to play with.
  • Harness material pulls out dogs hair.
  • Difficulty adjusting the head/neck opening for pups with larger heads.

Wild One's Shipping Policy

Wild One offers free shipping for orders over $50 within the continental US. Orders under $50 have a standard shipping fee of $5. For faster delivery within 2-3 business days, customers can pay $20. International orders have shipping fees calculated at checkout, and customers are responsible for any duties and taxes.

Wild One's Return Policy

Wild One's return policy allows customers to return unused and unworn items within 30 days of delivery for a full refund. To return an item, customers can email Wild One at [email protected] to receive a prepaid shipping label. Upon the reception of the returned item, Wild One will process the refund. All other items are covered under the 1-year warranty period, but cannot be returned for a refund. It is not specified how long it takes Wild One to process a return.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
80
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
80
/
100
This brand offers products that are on the pricey side.
Target Audience

Millennial pet owners

Stereotype

Preppy

Pricing Rating
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70
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Sustainability Score
80
/
100
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Quality Score
90
/
100
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DTCetc Score
80
/
100
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