rootine

Rootine focuses on delivering a personalized experience that is convenient for you. From a simple at-home test to a full, 1:1 micronutrients program based on your specific needs. Our technology and service team will work with your healthcare professional to ensure you are receiving the best care through every step, and monitor your health progress digitally - no in-person visits required.

Category
Wellness
Specialty
Socials
84
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

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Popular Products

About rootine

Rootine is a personal nutrition brand founded in 2018 by Rachel Sanders and Dr. Daniel Wallerstorfer that tailors vitamins and minerals to individual needs. Rootine has received praise for its personalized approach to multivitamins and has been featured in notable publications such as AskMen, Healthline, Gear Patrol, and Forbes. The brand strives to deliver the highest quality of vitamin and mineral supplements, containing up to 18 nutrients per formula. Rootine offers a $20 coupon when you subscribe to the mailing list, $25 off your first DNA or Blood test, and free shipping.

rootine Pros & Cons according to customers

Pros
  • Rootine provides an easy and convenient way for users to track their health and fitness goals.
  • The personalized vitamin packs are tailored to individual needs, making it easy to stay on top of one's health.
  • The customer service team is friendly and helpful, providing quick responses to any questions or concerns.
Cons
  • Nothing negative to report on just yet, stay tuned!

rootine's Shipping Policy

Rootine offers free shipping for customers in the US, the Netherlands, and Germany. For customers in the US, the Netherlands, and Germany who have already uploaded their results from another DNA website like 23andMe or Ancestry.com, their vitamins will be shipped out within 2-3 weeks. For customers who are completing either of the brand’s at-home tests, their results will be ready within 2-6 weeks and their vitamins will be shipped out. No additional shipping costs or deals are mentioned.

rootine's Return Policy

Rootine does not accept returns or process refunds of any kind due to their personalized vitamins. No items can be returned and there is no time limit to return an item. The company does not process returns.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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75
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
84
/
100
This brand offers products that are on the pricey side.
Target Audience

Health-conscious adults

Stereotype

Health-conscious

Pricing Rating
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75
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Sustainability Score
90
/
100
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Quality Score
90
/
100
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DTCetc Score
84
/
100
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