Huel

Huel is a nutritionally complete food, so all you need to sustain yourself is Huel and water. It is made with easily obtained ingredients in the U.K. It is a ready-to-drink meal alternative designed to be a wholesome, convenient way of eating for anyone looking to improve their health and fitness regime.

Category
CPG
Specialty
Socials
78
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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About Huel

Huel is a vegan-friendly meal and snack brand founded in 2015 by Julian Hearn and James Collier, with headquarters in Aylesbury, UK and regional offices in Los Angeles and Berlin. The brand offers nutritionally complete food with slow-release carbs, protein, fat, fiber, and 27 essential vitamins and minerals. Huel products are affordable, delicious, and sustainable, with low-waste packaging, gluten-free options, and transparent ingredient lists. Most meals and meal replacements are less than $3 each, and savings are available when ordering in bulk or through subscription.

Huel Pros & Cons according to customers

Pros
  • Great to be able to reliably get in a complete meal when pressed for time/instead of eating out.
  • Mission, impact, and product are top-notch.
  • Plenty of flavours and uses.
  • Includes Oat as a full meal.
  • Can be used as a snack or combined with real food.
  • Quick and easy to make a meal.
  • 400 calories per serving plus 27 vitamins and minerals.
  • Tastes great.
  • Easy to manage subscription service.
  • Great source of inspiration on the official forum.
  • Incredible quality merchandising.
  • Good option for busy days on the go.
Cons
  • Recent price increase has made it a bit harder to justify.
  • Artificial flavour and sickly sweet.
  • Too many ingredients that we can't pronounce.
  • Uses Sunflower Oil Powder, which is an inflammatory oil.
  • Can be difficult to make it dissolve fully without a blender.
  • Strawberry flavor was terrible.
  • Bags are a real pain and always spill little bits of powder.
  • Dessert-like flavour.
  • Packaging is clumsy.
  • Bars are bland.
  • Would like to see them in smaller, 250ml portions.

Huel's Shipping Policy

For domestic orders in the US, Huel offers free shipping for orders of $25 or more. Orders under $25 have a flat shipping rate of $5 for the 48 contiguous states, and $13 for Alaska and Hawaii. Delivery usually takes 3-7 business days.For military addresses, Huel ships via USPS and delivery can take between 3-5 business days or up to 14 business days, depending on the exact location.

Huel's Return Policy

Huel's return policy allows customers to return any unopened boxes or pouches within 30 days of delivery. If a customer has purchased a ready-to-drink product or bar for the first time, they may return the opened box. Customers are responsible for return shipping costs, and orders over $75 should be sent using a trackable shipping method. Unfortunately, Huel does not specify how long it takes to process a return. It is important to note that items cannot be returned after the 30 day period. For more information, customers can contact [email protected].
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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60
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
78
/
100
This brand offers products that are on the pricey side.
Target Audience

Health-conscious, vegan, busy

Stereotype

Health-conscious

Pricing Rating
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60
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Sustainability Score
90
/
100
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Quality Score
90
/
100
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DTCetc Score
78
/
100
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