Estrid

Estrid is the razor brand for those who want to shave with a purpose. Their stainless steel razor is cruelty-free and made to last a lifetime, while their mission challenges gender-based discriminatory pricing.

Category
Beauty
Specialty
Socials
72
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Cruelty Free
Organic

DTCetc’s Take

Estrid on Socials

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Popular Products

About Estrid

Estrid is a razor company founded in 2019 by Amanda Westerbom, Johanna Tiefenthaler, and Noora Sharrab. The company is based on a mission to change the gender-based discriminatory pricing and to offer vegan and cruelty-free products. Estrid has designed a stainless steel razor that is made to last a lifetime, and it comes with moisturizing strips that are free from animal byproducts. Choosing Estrid means choosing better for your body, the planet, and our animal friends. Estrid invites all kinds of magical people to use their products and be part of their party, no matter why or how often they choose to shave.

Estrid Pros & Cons according to customers

Pros
  • The blades last longer than other razors and new blades arrive each month as a good reminder to change them
  • Leaves no knicks and reduces stubble rash
  • The sugar scrub is amazing
  • Customer service is excellent and responsive
  • The razor is easy to use, provides a close shave, and is suitable for sensitive skin
  • The handle is attractive and has a lovely weight to it
  • The delay in hair growth is noticeable
  • Shipping is fast and the packaging is lovely
  • The moisture strip makes shaving smooth and no shaving cream is needed
Cons
  • Customers have experienced rashes, itchiness, and ingrown hairs after using Estrid razors.
  • The razor blades go blunt quickly, causing nicks and razor burns.
  • Customer service can be difficult to reach and dismissive.
  • The product is not environmentally conscious as the constant changing of heads contributes to waste.
  • The lubricant on the blades sticks to everything and destroys the razor.
  • The suction doesn't stick in the shower.
  • Blades don't fit on the razor well.
  • Some customers have had issues with their handle breaking and not receiving a replacement.
  • Several customers have cancelled their subscription and switched back to other brands.

Estrid's Shipping Policy

Estrid ships within Europe to countries such as the United Kingdom, Sweden, Norway, Finland, Denmark, Germany, France, Netherlands, Poland, Spain, Italy, and Austria. However, they are currently unable to ship to the Canary Islands. The brand does not recommend using a parcel forwarding service and will not be liable for any lost packages.

Estrid's Return Policy

Estrid offers a 14-day return policy for their products. In order to initiate a return, customers must reach out to the company with their order number or provide their full name, email address, delivery address, phone number, and the color of their starter kit if the order number is not available.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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75
This brand offers products that are on the pricey side.
Sustainability Score
70
/
100
This brand offers products that are on the pricey side.
Quality Score
67
/
100
This brand offers products that are on the pricey side.
DTCetc Score
72
/
100
This brand offers products that are on the pricey side.
Target Audience

Inclusive, sustainable, conscious

Stereotype

Eco-conscious

Pricing Rating
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75
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Sustainability Score
70
/
100
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Quality Score
67
/
100
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DTCetc Score
72
/
100
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Harry's

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Harry’s Razors

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