List of DTC Skin Care Brands

KraveBeauty

KraveBeauty is on a mission to create skincare basics that work your skin, not against it. Basic, easy-to-use products with gentle formulas don’t overcomplicate skincare. From cleansers to moisturizers, each must be gentle and effective—removing dirt and oils while moisturizing without irritation.

Rhode

Rhode is a skincare brand founded by Hailey Rhode Bieber that offers a curated selection of essentials formulated for various skin types and needs. The brand is founded on the values of simplicity, affordability, authenticity, quality, and transparency, and is committed to mindful skincare practices such as using clean, vegan, cruelty-free, gluten-free, and fragrance-free ingredients, as well as upcycled and recyclable packaging. The products are developed in collaboration with award-winning dermatologists, chemists, and industry leaders, and are designed to nourish and strengthen the skin barrier over time. Rhode's product formulations feature high-performance ingredients such as peptides, shea butter, niacinamide, cupuaçu, babassu oil, hyaluronic acid, marula oil, squalane, and açai, which work to improve the appearance of fine lines, moisturize and nourish the skin, minimize the look of pores, maintain elasticity, support hydration, and defend against harmful free radicals. The brand's Skincare Advisory Board, which comprises experts in chemistry and dermatology, guides the development of Rhode's products from initial formula to final glaze.

RoseSkinCo

RoseSkinCo prides itself on the simplicity of its skincare products that you can mix and match based on your skin type. Products include moisturizers, exfoliators, scrubs, serums, cleansers and masks. The products are all natural and 100% organic – guaranteed to help you achieve your skin-care goals!

100% PURE

Because your skin is the largest organ in the body, it absorbs everything you put on it.  100% PURE is the most nourishing and healthy food for your skin made from pure organic nutrients. Free of anything synthetic or anything artificial.

1999 Beauty

1999 Beauty is a beauty brand that defies traditional rules of aging and makeup. Their multi-purpose products work on all skin types and tones, empowering individuals to create their own definition of beauty. Committed to responsible beauty, they use clean ingredients and sustainable packaging. Perfect for those who prioritize simplicity, versatility, and self-expression.

456 Skin

456 Skin is a pioneering skincare brand that caters to the specific needs of melanin-rich skin. Their science-backed formulations are free of prejudice and offer personalized solutions for phototypes IV, V, and VI.

8 Faces

8 Faces is a Canadian beauty brand founded in 2016 by Beth Shuman. The brand offers a certified USDA organic, 100% natural multifunctional skincare balm, 8 Faces Boundless Solid Oil, containing unique ingredients such as the alma berry, full of antioxidants, minerals, and vitamins. 8 Faces has been featured in Goop, Vogue, and Vanity Fair, with luxurious packaging.

ASYSTEM Supplements

ASYSTEM is a Los Angeles-based wellness brand founded in 2018 that offers supplements, skincare, and topical pain relief roll-ons made with natural and clinically proven ingredients. Backed by an impressive Scientific Advisory Board and featured in numerous publications, ASYSTEM's mission is to help people be their best through their Betterment Magazine and formulas that work fast and deliver results.

Aavrani

Aavrani is a beauty brand that combines ancient Indian beauty rituals with modern-day routines. Their natural skincare products, made with ingredients like turmeric and coconut milk, provide healthy, glowing skin. Aavrani celebrates cultural duality and encourages women to embrace their unique identities.

Aesop

Aesop's plant-based and laboratory-made ingredients are designed with efficacy and sensory pleasure in mind. The brand's commitment to sustainability and intelligent design is evident in every aspect of their business.

Aesop Skincare

Aesop is a skincare brand founded in 1987 in Melbourne, Australia, renowned for its meticulously crafted formulas, natural-feeling products, aromatic scents, and numerous brick and mortar stores. A Certified B Corporation, Aesop collaborates with local charities and offers free samples and 90 days to return products.

Anese Skincare

Anese Skincare is a Los Angeles based skincare brand founded in 2016 by Lyndsee and Nick van Gordon. Their products are cruelty-free, made from ethically sourced ingredients, and are dermatologist-tested and made in the USA. Anese's unique product names are inspired to provide effective solutions for unmentionable areas often neglected by mainstream beauty companies.

Apostrophe Skincare

Apostrophe is a virtual skincare service founded in 2014 by Ben Holber and Ryan Hambley. It offers clinically proven treatments for acne, aging and hair loss, developed using custom compounds from compounding pharmacies and conveniently shipped to customers' doorsteps. It has been featured in notable publications and has an impressive following on Instagram, making it a popular choice for those seeking alternative skincare treatments.

Asarai

Asarai is a natural skincare brand that infuses the botanicals of Australia into every bottle. Their mission is to inspire meaningful connections and do no harm to the planet. Perfect for those who value natural ingredients and simplicity.

Atticus

Atticus skincare offers a clean range of lab-formulated products that harness the power of science and nature for healthy, glowing skin. Embrace your individual beauty with Atticus' pursuit of excellence.

Ayond

Discover Ayond, the transformative beauty brand that blends ancient plant wisdom with clinical innovation to create clean, sustainable skincare. Their rare desert botanicals and high-active formulas protect and renew the complexion, while their eco-friendly packaging reduces impact on the environment.

Ballsy

Ballsy is the ultimate men's grooming brand for health-conscious guys who want to feel confident and refreshed. Their natural body wash, Ballwash, is designed to draw out toxins and leave skin feeling clean and revitalized. With a commitment to quality and customer satisfaction, Ballsy is the perfect choice for men who prioritize self-care.

Bask

Bask offers luxurious, non-oily, and easy-to-apply sunscreens that are stable, effective, and environmentally friendly. Committed to ending skin cancer, Bask donates 10% of sales proceeds to nonprofit partners.

Beauty Pie Cosmetics

Beauty Pie Cosmetics is a luxury beauty and skincare brand founded in 2016 by renowned beauty entrepreneur Marcia Kilgore. With products sourced from the best labs around the world and certified as Clean Product, vegan and cruelty-free, Beauty Pie offers a variety of beauty and skincare products at shockingly low prices for members.

Beautycounter Products

Beautycounter is an innovative skincare and cosmetics brand founded by entrepreneur Gregg Renfrew in 2013. They strive to create safer makeup for both people and the planet, excluding over 1,800 toxic ingredients from their product formulas. Featured in publications such as Bloomberg, Forbes, and Happi Magazine, they offer a wide range of self-care products, from makeup to skincare to beauty tools, and have pledged to be carbon neutral by 2030 and to use sustainable packaging exclusively by 2025.

Beneath Your Mask

Beneath Your Mask is a line of pure, potent, and rich organically-based skincare, They are Certified Pure Therapeutic Grade (CPTG) skincare products. They will nourish your skin and transform your face, body, & hair. Their products are all-natural and safe for SLE (Systemic lupus erythematosus), Lupus, asthma, eczema, and autoimmune.

Billie

Billie is a women-first body care brand that offers top-quality essentials designed to support women's routines and choices without reinforcing harmful body norms. Their mission is to undo unfair social pressures and empower women worldwide through meaningful donations to women-first organizations and nonprofits.

Biossance

At Biossance, we believe the future of beauty begins with clean innovation. Rather than experimenting with new formulas and preservatives on animals, our scientists work with botanicals and living organisms to create effective, sustainable alternatives. Our flagship product is 100% Squalane Oil. This organic skincare ingredient is derived from olives and squalene producing microorganisms, which are developed locally in our San Francisco lab.

Black Wolf

Black Wolf offers a simple and effective solution for men's skincare needs. Their range of products is designed to clean, soothe, and hydrate men's skin using high-quality active ingredients, all at an affordable price.

Bluemercury

Located in the heart of New York City, our stores combines the best of cutting edge beauty products and trends with a distinctive shopping experience. Shop Bluemercury.com for women and men's premium skincare, makeup, fragrance, hair products and body care by top names like Chanel, Dior, NARS, Clinique and many more.

Blume

Blume is a skincare and period care brand that prioritizes natural ingredients, environmental sustainability, and social empowerment. With a dedication to demystifying topics like acne and periods, Blume aims to shift the narrative towards healthy skin over perfection.

Blume Skincare

Blume is an e-commerce brand founded in 2018 to empower women through clean and sustainable self-care products. They offer a wide selection of health and wellness products made with biodegradable, hypoallergenic, and 100% chemical-free ingredients, and are partnered with Days for Girls to support female empowerment and social justice.

Bodewell

Bodewell is a skincare brand committed to providing effective and gentle solutions for clearer, healthier skin. Their expertly crafted formulations combine clinically-tested ingredients and soothing botanicals, making them the go-to brand for those seeking relief and improved confidence.

Bubble

Bubble is a dermatologist-developed brand that offers affordable, natural skincare products. Obsessed with every ingredient, they test countless formulas to ensure face-changing results. Prioritizing quality mental healthcare, Bubble is committed to keeping skin clear, balanced, and healthy.

Bubble Skincare

Bubble Skincare is the perfect skincare brand for teens and Gen-Z with sensitive skin. Founded in 2020, Bubble Skincare offers natural, plant-based, scientifically proven formulas that are free of harsh chemicals, vegan, and cruelty-free. With helpful resources and 1% of proceeds going towards mental health non-profits, Bubble Skincare is dedicated to helping young adults find the right skincare for their needs.

Byredo Gypsy Water

Byredo Gypsy Water is a luxury lifestyle brand that captures the spirit of adventure, romance, and freedom. Founded by Ben Gorham in 2006, Byredo offers an array of products to enhance the senses, including perfumes, candles, cosmetics, and leather goods, all with a minimalistic aesthetic.

Cane + Austin

Cane + Austin combines advanced skin care products with a unique Glycolic Acid derived from sugar cane. Our glycolic-rich products work on every skin type to clear the appearance of skin woes, reduce wrinkles and restore your skin's healthy radiance. Experience the power of clean ingredients and proven results in our skincare line.

Clearista

Clearista, our patented solution helps skin turn back the clock with a scientifically proven approach that has never existed before. Clearista is a simple at-home system that helps skin become fresh, bright and youthful immediately and over time – without the need for painful surgery or injections.

Cocokind

Cocokind is a botanical-forward skincare brand committed to transparency and sustainability. Their gentle, effective formulas prioritize hydration and barrier support, empowering customers to embrace self-acceptance and self-love.

Cocokind Skincare

Cocokind is an award-winning clean and natural skincare brand founded in 2015 by Priscilla Tsai. Their products are made with vegan, cruelty-free, and sustainably sourced ingredients and are crafted in the US. Customers have left hundreds of positive reviews online, praising the brand for its ethical practices and natural ingredients.

Colekt

Colekt offers a unique urban contemporary lifestyle through its Fragrance and Skincare products. Made from vegan exclusive natural ingredients and produced in limited collections with a slow responsible process, Colekt values conscious sustainability, innovation, creativity, and exploration.

Cosrx Skincare

Cosrx is a Korean skincare brand founded in 2013 by Sang Hun Jun. It has become a global cult favorite for its minimalist packaging, key ingredient transparency, and affordable prices. Its products are formulated to address any skin type or concern, and are used and loved by celebrities like Alexa Chung, Emily Ratajowski, and Kim Soo-Hyun.

Covey

Covey offers easy-to-use routines that transform skin. Founded by Emily DiDonato and Christina Garcia, Covey believes in less is more, with only essential, high-quality, clean products for healthy skin.

Credo Beauty

SHOP CLEAN. Nontoxic beauty products at Credo. We believe in better beauty with a commitment to clean and healthy for you, yourself, and the world around you. We provide safe and effective nontoxic skin care products made of pure ingredients that nourish and restore your health, without harsh chemicals or unnecessary fragrances.

Crude

Crude is a soulful self-care brand that connects customers back to their skin's natural intelligence. Their organic, plant-based products care for the skin without disrupting its microbiome, while their blog delves into modern obsessions and crises. Discover the School of UnLearning.

Curology

Curology is a new skincare company personalized to treat your unique concerns. We put our doctors in charge of developing and prescribing the most powerful, effective skincare formula that addresses your specific concerns and needs. Start the quiz and try it for 30 days free. Cancel whenever you like.

CurrentBody

CurrentBody is your one-stop shop for electrical health and beauty products, helping you to look and feel great, whether it be through skincare, losing weight or increasing your fitness level. We stock the biggest selection of electrical health and beauty products possible, making us the biggest online seller of these products in the world today.

Darya Hope

Darya Hope: The eco-conscious skincare brand delivering high-quality, customized solutions. Mindful ingredients and ethical sourcing reduce their footprint on freshwater resources, promoting sustainable choices and systemic change.

Deceim

Because we love to look after your skin, we've brought our favourite brands together in one place. The Ordinary, NIOD, Hylamide and more – because too much choice is never a bad thing – at least not here.

Dewty Drinks

Dewty Drinks is the one-step solution to a 12-step routine, clinically proven to give you a natural glow. No airbrushing, no faked reviews, just real results. Say goodbye to expensive creams and hello to confidence in your own skin.

Dieux

Dieux is a science-based skincare brand that delivers on its promises. Their vegan, cruelty-free products are sustainably sourced and simplify skincare routines. They prioritize transparency and accountability in the beauty industry.

Disco

Discover Disco, the male-oriented skincare brand founded by Ben and Dr. Eva Simmons O’Brien. With a range of products tailored to men's needs, Disco offers ingredient transparency, ethical practices, and effective solutions for achieving your best look.

Divyne

Divyne is a Southeast Asian beauty brand committed to creating affordable, high-quality products that cater to real people, real skin, and real problems. Their formulations are meticulously crafted for sensitive skin, and they offer a 30-day money-back guarantee.

Dr. Elsa Jungman

Dr. Elsa Jungman is a skincare brand rooted in science and dedicated to promoting skin health through the microbiome. Formulated with intention, her products are perfect for those who prioritize their skin's well-being.

Drunk Elephant

Although Drunk Elephant was only founded in 2013, we've already set the beauty world on fire. The name says it all. We're drunk with passion for making natural products that perform for skin. Ninety percent of what we make is crafted from just seven ingredients or less, and every ingredient is chosen for its ability to deliver antiaging power − in a unique, non-irritating way.

Eadem

Eadem offers inclusive, science-backed skincare for women of color. Their Smart Melanin™ Beauty technology caters to melanin-rich skin, resulting in effective, vetted products made by women of color.

EltaMD Sunscreen

EltaMD is a skincare and sun protection brand founded in 1988 by two entrepreneurs. Their products are free of synthetic fragrances, parabens, and dyes and formulated with antioxidants, making them safe for sensitive skin. As the no. 1 trusted and recommended professional sunscreen brand by US Dermatologists, EltaMD is dedicated to providing sun protection and education through their Sun Bus Mobile Skin Cancer Screening and Sun Safety Tour.

Evenprime

Evenprime is a gender-neutral skincare brand founded in 2017 by Koh Kim. Its products are cruelty-free, vegan, and formulated with Korean chemists to suit all skin types. Evenprime has been featured in beauty publications and has a strong presence on Instagram with 13.5k followers. It celebrates Asian pop culture and offers free shipping with an order minimum to select international countries.

Evereden

Evereden is a skincare brand committed to safety, quality, and care. Their formulas feature organic Sunflower Seed Oil and are crafted for optimal results. Trust Evereden for healthy skin for your family.

Every Man Jack

Every Man Jack offers a range of men's personal care products that are clean, effective, and affordable. Their naturally derived ingredients and sustainable practices make them a brand that men can trust.

Everyday Humans

Everyday Humans is the go-to brand for urban beauty enthusiasts seeking high-quality, sustainable sunscreen products that cater to modern lifestyles. Their lightweight, natural-looking formulas are clinically vetted and multi-purpose, making sun care and skincare a breeze.

F Miller

F Miller's signature Face Oil nourishes all skin types, cultivating luminous skin. Their highly selective, holistically timeless, supportive essentials offer everything you need and nothing you don't.

Faace

Faace is a natural skincare brand committed to simplicity and sustainability. Their versatile masks offer results-driven solutions to common skin concerns while supporting social causes like period poverty and menopause awareness.

Face Gym

Face Gym is the ultimate gym for your face, with 13 global locations and a unique methodology that uses exercise moves to boost collagen, lift, sculpt, tighten, and brighten skin. Their award-winning skincare and advanced technology tools promise to transform your skin and give you ultimate skin confidence.

Face Theory

Face Theory offers effective and affordable vegan and cruelty-free skincare solutions that celebrate authenticity and empower its community. With sustainable packaging and a 365-day money-back guarantee, it's beauty with reason.

Facile

Facile Skincare offers a simplified yet effective skincare regimen with non-toxic, feel-good ingredients. Their advanced technology and vegan, cruelty-free products cater to those who value ethical beauty.

Fatco

FATCO Skincare products are innovative, high-quality, and effective. Made with tallow and proven to be extremely nourishing for dry, oily &amp, normal skin. Great for eczema! All of our products are proudly made in the USA, free of all the nasties (parabens, fillers, toxic preservatives) you don't want to put on your skin. We offer free shipping over $50!"

Fig.1

Fig.1 Beauty offers expert-developed, refillable skincare products with science-backed ingredients and clinically proven claims. Their sustainable packaging and personalized advice from in-house estheticians make them a standout in the skincare industry.

Flamingo Razors

Founded by the team behind Harry's, Flamingo is a women's hair removal brand that offers ergonomic handles, German-engineered blades, ready-to-use wax strips, and convenient aftercare bundles. Its products have earned multiple awards and have been praised in publications such as Vogue, Vanity Fair, Refinery29, Allure, Glamour, and Cosmopolitan. Flamingo is committed to providing a wide range of products at an affordable price point and supports women through donations and diverse advertisements.

Follain Skincare

Follain Skincare is a clean beauty brand founded in 2013 by Tara Foley with a mission to provide safe and effective personal care products. Their products are rigorously tested and free from potentially harmful ingredients, and they are committed to educating their customers on how their products can impact their health. Follain has been featured in publications like Business Insider and the Boston Globe, and they offer a comprehensive range of skincare, bath and body, and hair products.

Formulate Hair Care

Formulate Hair Care is a personalized cosmetic company founded in 2019 in San Francisco, California. Customers can create their own tailored shampoos and conditioners with the help of an online quiz and recyclable packaging. Formulate offers a wide range of products for both men and women.

Frank Body

Frank Body is an Australian skincare brand founded in 2013 in Melbourne, offering vegan, cruelty-free coffee-infused scrubs, lotions, masks, cosmetics, and hair care. Their products are designed to promote healthy, clear skin, and have gained notoriety from top media outlets and highly positive reviews.

Freck Beauty Makeup

Freck Beauty Makeup is a clean beauty brand founded in 2017 by Remi Brixton, proudly supporting LGBTTQQIAAP rights and Black Lives Matter. Their vegan, cruelty-free makeup products have been praised by Forbes, Byrdie, and Glamour, and have received hundreds of positive reviews from customers.

From Yours

From Yours is the ultimate skincare brand for eco-conscious enthusiasts. Their personalized routines use clean, active ingredients and 100% recyclable packaging, making self-care easy and sustainable.

Fur Oil

Fur Oil is an all-natural, full-body skin and hair treatment brand founded in 2014 by best friends Laura Schubert and Lillian Tung. Their facial-grade, vegan, cruelty-free, and non-toxic products have been dermatologically and gynaecologically tested, and have been praised by Emma Watson. Fur Oil is committed to inclusivity, offering a personalized product quiz and rewards for membership.

Futurewise

Futurewise is a vegan and plant-derived skincare brand that focuses on hydration and moisturization. Their Slugging System delivers layers of intense hydration and promotes better absorption of other skincare products.

Geologie

Geologie delivers personalized skincare solutions for men with inclusive products and an assessment process to identify skin needs. Endorsements from notable figures signify trust and effectiveness.

Geologie Skincare

Geologie Skincare is a brand founded in 2018 by two New Yorkers, Nick Allen and Dave Skatt, specializing in personalized skincare for men of all skin types and tones. Their products are designed to protect, nourish, and restore skin without any fads, fillers, or compromises. Geologie has been featured in major publications like Rolling Stone, Forbes, the New York Post, and Men’s Health, and has won multiple awards from Esquire, Men’s Health, AskMen, and more. They also offer discounts to military, first responders, healthcare workers, and teachers.

Gladskin

Gladskin is a Swiss skincare brand founded in 2005 by dermatologists and university scientists. Their clinically-tested eczema creams, irritant lotions, and other topical formulas are free of harmful substances and designed to restore the complexion’s microbiome. They are dedicated to philanthropic initiatives, donating a portion of their revenue to related organizations. Featured in Vogue, Who What Wear, Entrepreneur, and Inc. Magazine.

Glow hub

Glow Hub's vegan and cruelty-free skincare formulas combine natural actives with gentle science for effective yet gentle solutions. Their personalized routines and affordable prices make them perfect for skincare novices and lazy beauty enthusiasts.

Good Light

Good Light is the beauty brand that celebrates authenticity, diversity, and inclusivity. Their clean, vegan, and cruelty-free products are sustainably produced, and 1% of sales go to True Colors United.

Good Molecules

Good Molecules is a science-backed skincare brand that offers fuss-free essentials with vegan, fragrance-free ingredients like niacinamide and hyaluronic acid. Founded in 2019, Good Molecules is focused on safety, efficacy, and affordability, making results-driven beauty accessible to all.

Good Science Beauty

Good Science Beauty is a scientifically advanced skincare brand that uses biotech research and unique delivery technology to make a real difference in people's lives. Their products are designed to meet the needs of modern consumers who value high-quality, effective skincare backed by science.

Grown Alchemist

Grown Alchemist is a nutricosmetic company founded by brothers Jeremy and Keston Muijis in 1999, offering vegan, clean, and cruelty-free skincare products with active ingredients favored by celebrities such as Gwyneth Paltrow and Alexander Wang.

Haeckels

Haeckels is the ultimate eco-conscious brand, using seaweed as the base for their all-natural, anti-bacterial, and skin rebuilding skincare products. Their commitment to sustainability and waste reduction is reflected in their fully recyclable or compostable packaging.

Hanacure

Hanacure creates efficient and effective solutions for healthy skin. Experience cross-functional skincare that delivers professional-level results at an affordable price. With over 20 skincare professionals located nationwide, Hanacure’s team of experts can bring the power of Hanacure to your doorstep or

Happy Dance CBD

Happy Dance CBD is an American skincare company founded in 2020 by celebrity and busy mom, Kristen Bell. Our range of CBD-infused bath and skincare items are made with naturally-derived ingredients that hydrate and protect skin, as well as full-spectrum CBD to help soothe, reduce inflammation, and fight pain. We're committed to taking care of the planet with eco-friendly ingredients and packaging, and donate 1% of our product profits to a Black-owned organization.

HeTime

HeTime is a men's skincare brand that promotes positivity and healthy habits. Created by experts, their innovative formulas and ingredients help men look and feel better. While formulated for men, anyone can enjoy their uniquely compelling products.

Hello Sunday

Hello Sunday is the go-to brand for affordable, multi-faceted, and sustainable suncare and skincare products. Their innovative formulas and commitment to protecting the environment make it a go-to choice for eco-conscious consumers looking to incorporate SPF into their daily routines.

Herbivore Botanicals

Herbivore Botanicals is an all-natural, vegan skincare and wellness brand founded in 2011 by Seattle-based couple Julia Willis and Alexander Kummerow. Their products are made with ethically sourced materials and are committed to sustainable practices, donating 15% of sales to the ACLU and the Standing Rock Medic + Healer Council. Their skincare options include serums, cleansers, masks, oils, body scrubs and more, all made with organic, vegan, and all-natural ingredients.

Hero Cosmetics

Hero Cosmetics is an NYC-based skincare brand founded in 2017. Our clean and effective products, such as cleansers, moisturizers, toners, and pimple patches, have been featured in BuzzFeed, Insider, Elle, and Allure magazine. We offer Quadpay and student discounts, plus a rewards program for customers.

HeyDay Skincare

HeyDay Skincare is an online marketplace offering a wide selection of cruelty-free skincare products from top brands around the world. Customers can receive personalized advice from estheticians and shop for products before or after a luxury pampering session in store. The website offers a skincare quiz and exclusive deals with membership, as well as free shipping over $30.

HeySilkySkin

Our clinically proven handset reduces unwanted hair in as little as 1 use! Ask yourself how much you'd pay to reduce unwanted body hair? The average clinic charge for laser hair removal is $300. Would you pay it? Now you can do it for less with our handset, which costs less than that, and will have you silky smooth in even less time!

Horace

Horace is the natural skincare brand for men who want effective, easy-to-use products that cater to all skin types. With a commitment to co-creation and customer feedback, Horace is the perfect choice for those who want to feel confident and cared for with simple, high-quality skincare solutions.

Humanrace

Created by Pharrell Williams, Humanrace is a wellness company specialising in the areas of health, physical fitness and positive mental attitude. From wearable technology to grounded travel experiences and modern urban lifestyles, we seek to encourage our audience to live their best life possible.

Ilia Beauty

Ilia Beauty is a female-led cosmetics brand founded in 2011 by Sasha Plavsic, that produces clean and sustainable products. From foundations to lipsticks and tools, Ilia Beauty is focused on transparency and a minimal ecological footprint, free of harmful ingredients, gluten-free, dairy-free, and cruelty-free. Endorsed by Alexandria Ocasio-Cortez and featured in publications such as InStyle, Elle, Insider, and Vogue, Ilia Beauty partners with TerraCycle's Zero Waste Box Platform and has an empowering 'Between Us' campaign.

Ingredients

Ingredients is a wellness-focused brand committed to purity and efficacy. Their plant-based products feature transparent labeling and high dosages for maximum benefits, perfect for those seeking natural solutions for optimal wellness.

Innbeauty Project

Innbeauty Project offers effective, affordable skincare with clinically proven active ingredients. The vegan and cruelty-free brand is committed to sustainability, funding the removal and recycling of two units of plastic for every product sold.

Jode-Ian

This natural and effective skincare line was formulated with incredible ingredients that are ethically sourced, and Scientifically proven to be effective to the skin. Each ingredient is naturally pure—never blended with toxins or harmful filler products. We know your skin deserves only the best, so we've done our homework (and we've done a ton of research).

Journ

Journ is a skincare-focused-cosmetics brand that offers efficacious products for women with medium to deeper skin tones. Their products are designed to conceal specific skin concerns for a flawless look while also helping to improve them over time. The brand is dedicated to creating a more inclusive beauty industry and empowering women along their unique journey.

Juno and Co

Juno and Co is a modern beauty brand founded by Mira Torres and Kyle Jiang in 2017. They offer high-performance cosmetic sponges, a clean and cruelty-free skincare line, and bundles to help simplify daily routines. Their products have been featured in popular publications like Forbes, Byrdie, and Glossy.

KNC Beauty

KNC Beauty is a must-try brand for anyone seeking all-natural, vegan, and chemical-free beauty products. With a focus on key areas of the face, their collection offers effective and fun solutions with creative pop culture-inspired packaging.

KNOW

KNOW, founded by Vanessa Hudgens and beauty entrepreneur Mary Berry, offers elegant and effective skincare solutions with natural, vegan ingredients. Their targeted products address real skin problems and have won numerous industry awards.

Keys Soulcare

Keys Soulcare is a wellness brand founded by Alicia Keys that promotes mental and physical well-being. Our clean and cruelty-free products are certified by the American Board of Dermatology and are designed to help people create moments of self-love and acceptance. We offer affordable prices, free shipping, international shipping, and payment plans.

Kinship

Kinship is a clean beauty brand that believes in the connection between inner and outer health. Their cruelty-free products exclude over 1,300 questionable ingredients and are packaged in ethical materials. They also make a positive impact on the planet by removing ocean waste plastic.