List of DTC Hair Brands

Beardbrand

What if you could simplify your grooming routine? Beardbrand is a multi-line grooming company built for men. With versatile products for hair, skin, and beard care, Beardbrand simplifies your grooming routine and maximizes the benefits of having a beard or hair on your face. Beardbrand makes it easy to look good and feel good—guaranteed!

Keeps

Keeps is a doctor-recommended hair loss treatment platform that allows you to get started immediately on the only FDA-approved hair loss treatments. It offers a consultation, doctor diagnosis of your type of hair loss, and matching to appropriate treatments for you.

Nutrafol

Nutrafol provides natural ingredients clinically shown to help improve hair growth, thickness and less shedding. Nutrafol is 100% drug free supplement formulated by a doctor and trusted by over 2500 doctors. It helps you with growth, nourishment and fortification of the hair. These are powerful & rapidly-absorbed formulations that can be taken orally or applied topically.

hims

Hims & Hers Health, Inc. (HIMS), is a telehealth company that sells prescription and over-the-counter drugs online, as well as personal care products. The Company sells non-prescription products for hair loss and men's hair replacement and all of the COMBOS products are covered by the United States Food & Drug Administration (FDA).

AURA Hair Care

AURA Hair Care is a vegan, cruelty-free and customized hair care brand founded in 2021 by eSalon. Their products are formulated with natural ingredients and free from paraben, SLS and SLES, and offer unlimited formula combinations and six scents. With personalized quiz and packaging made with recycled materials, AURA Hair Care offers a money-back guarantee or free reformulation for the perfect product for your hair type.

Act + Acre

Act + Acre is the ultimate hair wellness brand, with a focus on scalp health and sustainability. Their plant-based products are created using a patented Cold Processed® technique, ensuring maximum potency of nutrients. The range includes shampoos, conditioners, and scalp treatments, perfect for those who prioritize natural ingredients and clean beauty.

Amika

Amika is a Brooklyn-based hair care brand founded in 2007, committed to creating clean, sustainably made products for all hair types. Their products have been featured in Allure, InStyle, and New York Magazine, and include styling tools, hair masks, serums, and conditioners. Enjoy their rewards program, refer-a-friend offers, and alternative payment option via Afterpay.

Beached

Beached is the ultimate brand for the busy, on-the-go woman who wants effortless beauty. Inspired by Australian beach culture, their natural, multi-purpose products cut down on beauty routine time while supporting sustainability and ethical practices.

Beauty Pie Cosmetics

Beauty Pie Cosmetics is a luxury beauty and skincare brand founded in 2016 by renowned beauty entrepreneur Marcia Kilgore. With products sourced from the best labs around the world and certified as Clean Product, vegan and cruelty-free, Beauty Pie offers a variety of beauty and skincare products at shockingly low prices for members.

Bread

Bread Beauty Supply is the haircare brand for those who want uncomplicated, practical, and fun products. With their hair-oil and hair-cream, achieving your desired look has never been easier. Say goodbye to boring haircare routines and hello to good hair.

By Humankind

By Humankind is a sustainable personal care company founded in 2017 with a mission to reduce plastic pollution. Their products are designed to reduce single-use plastic by 90% or more, are eco-friendly, effective, and vegan & cruelty-free.

Ceremonia

Ceremonia is a sustainable and natural hair care brand that celebrates Latin culture. Co-created with their customers, their nutrient-rich products are free from harmful chemicals and perfect for those who value eco-conscious beauty.

Champo

Champo offers personalized haircare solutions inspired by ancient Indian practices and Ayurvedic wisdom. Their natural and plant-based products cater to unique hair types, with contemporary packaging and accessible pricing.

Color Wow

Color Wow Hair Products is a luxurious hair care brand founded by Gail Federici, co-founder of John Frieda, to nourish and protect color-treated hair. Their award-winning products are formulated without sulfates and silicones, and are free of gluten, dyes, waxes, and ammonias. Not tested on animals.

Color&Co Hair Color

Color&Co is a direct-to-consumer hair color brand founded by L'Oréal's Research and Innovation team in 2017. Our personalized hair color is tailored to the customer's hair history and composition, and our products and tools help maintain color longevity. We offer a 100% Color Confidence Guarantee, free shipping, and a Refer-a-Friend program. Our innovative at-home hair coloring system has won the Allure Best Of Beauty award in both 2019 and 2020.

Crown Affair

Crown Affair offers clean, effective hair care products and handcrafted tools that promote a more mindful approach to hair care. Perfect for those who value natural beauty and self-care.

Divyne

Divyne is a Southeast Asian beauty brand committed to creating affordable, high-quality products that cater to real people, real skin, and real problems. Their formulations are meticulously crafted for sensitive skin, and they offer a 30-day money-back guarantee.

Everist

Everist is the go-to brand for eco-conscious individuals who want clean, convenient, and high-performing hair and skincare products. With a focus on sustainability, Everist makes eco easier for everyone.

Formulate Hair Care

Formulate Hair Care is a personalized cosmetic company founded in 2019 in San Francisco, California. Customers can create their own tailored shampoos and conditioners with the help of an online quiz and recyclable packaging. Formulate offers a wide range of products for both men and women.

Function of Beauty

Function of Beauty believes that beauty can be personalized. With a fast and easy hair, body, and skin quiz it's never been easier to discover products that work for you. Free shipping and returns, cruelty-, sulfate- and paraben-free.

Fur

Fur offers natural, inclusive body care for all hair types and routines. Their clean, cruelty-free, and dermatologically tested products provide gentle, effective care from head to toe.

Geologie Skincare

Geologie Skincare is a brand founded in 2018 by two New Yorkers, Nick Allen and Dave Skatt, specializing in personalized skincare for men of all skin types and tones. Their products are designed to protect, nourish, and restore skin without any fads, fillers, or compromises. Geologie has been featured in major publications like Rolling Stone, Forbes, the New York Post, and Men’s Health, and has won multiple awards from Esquire, Men’s Health, AskMen, and more. They also offer discounts to military, first responders, healthcare workers, and teachers.

Gisou

Gisou is a hair brand created by Iranian-Canadian model and entrepreneur Negin Mirsalehi. The brand provides luxury hair care products that are designed to nourish and protect the hair. The products are made with natural ingredients and use a unique oil-infusion technology to help keep the hair healthy and hydrated.

Good Dye Young

Good Dye Young is a vegan and cruelty-free hair dye brand founded in Nashville, TN by Hayley Williams of Paramore and her hairstylist, Brian O'Connor. With its puns, recyclable packaging, and commitment to self-expression, Good Dye Young offers a wide range of products, including semi-permanent dye, lighteners, hair makeup, hair care tools, and apparel.

Gussi

Get salon-quality hair at home with Gussi's non-toxic and cruelty-free products. Their DIY keratin treatments and keratin-infused shampoos and conditioners work on all hair types for nourishment and repair.

Hairstory Hair Care

Hairstory Hair Care is a no-nonsense professional hair care brand founded by two Bumble & Bumble executives that uses only essential ingredients and naturally-derived necessities to help people embrace their hair and the environment.

Hally Hair

Hally Hair is the perfect brand for those who want to experiment with hair color confidently and express themselves through color. With a focus on positivity, fluidity, and inclusivity, Hally offers fun, simple, and safe hair color products for the next generation. Plus, Hally cares deeply about mental health and supports marginalized voices and mental health initiatives, partnering with non-profit organizations such as Sad Girls Club, Active Minds, and Trans Lifeline to support their cause.

Huron

Huron Skincare is an affordable men's personal care brand offering premium, vegan and cruelty-free skincare products with 100% recyclable packaging, free of parabens, sulfates, phthalates, silicones, and aluminum. Founded in 2018 by Matt Mullenax and Matt Teri, Huron has been featured in Forbes, GQ, The New York Times, and Vogue.

Jack Henry

Jack Henry is the ultimate self-care brand for those who prioritize wellness. Their clean and sustainable formulations are made with ethically sourced ingredients, making your routine a pleasure, not a chore.

Jupiter

Jupiter Hair Care is a New York-based cosmetics brand that offers a selection of good-for-you hair care products. Founded in 2020 by Robbie Salter and Ross Goodhart, their products are free of parabens, sulfates, and phthalates, sustainably packaged, safe for color and chemically-treated hair, vegan, and cruelty-free. They have been featured in The Zoe Report, Allure Magazine, and Vogue.

L'ange Hair

Brimming with innovative ideas, L'ange products are designed to change the hair industry - making it more accessible for everyone. Our styling tools are thoughtfully designed to be used by both professional stylists and at home consumers who want salon quality results in a convenient product.

Long Wknd

Long Wknd offers an eco-conscious care ritual that includes a signature hair duo, body wash, aluminum-free deodorant, and bee-friendly lip balm, all made with natural ingredients that actually work. Their commitment to reducing plastic waste is a key factor that would attract eco-conscious customers.

Luxy Hair

Get longer, fuller hair than ever before with Luxy Hair extensions. These clip-in extensions are made from 100% Remy human hair and come in a large variety of colors and prices to fit every budget. Luxy Hair extensions are the best on the market, designed with high quality standards and affordable pricing.

MANTL

MANTL is the ultimate skincare brand for bald individuals and those experiencing hair loss. Their effective products cater to common concerns while creating a supportive community that empowers self-confidence and living life to the fullest.

Numan

Numan is a digital health platform that helps men take control of their health and wellbeing with its MHRA approved products and plans. Founded in the UK, Numan offers free online questionnaires, 7-day GERD diet plans, and Numan acid reflux diet plans, all delivered swiftly and discreetly. Clinicians are also available to advise customers based on their questionnaire results.

OUAI

OUAI is a haircare brand founded by celebrity hairstylist Jen Atkin. Their products empower women to embrace their imperfections, offering attainable beauty without unrealistic expectations. They also offer body, bath, and hand care products and premium fragrances inspired by iconic cities.

OUAI Shampoo

OUAI is a luxury haircare, skincare, and fragrance brand founded by celebrity hairstylist Jen Atkin in 2015. Their sleek and minimalistic packaging and aesthetic appeals to young adult consumers, and their products have been featured by many media outlets and have received prestigious awards. OUAI's collection includes hair care, body care, fragrances, and sustainable products, and customers can benefit from their rewards program and installment payments.

Olaplex Shampoo

Olaplex is an innovative haircare company that uses patented bond-building technology to rebuild and replenish damaged hair. Their products have been used by celebrities and have won acclaim from customers and stylists. Their Hair Quiz helps customers find the perfect product for their hair type, while their manufacturing process saves water and trees.

Overtone

oVertone is a hair care brand founded by Maegan Scarlett and Liora Dudar in 2014. The brand was created in response to the fading and damage that often comes with vibrant hair color, and offers a hair-healthy, semi-permanent alternative to traditional dye. oVertone products allow users to achieve and maintain head-turning hair colors without damaging their hair or going through the hassle of cold showers. The brand quickly gained popularity after its launch and has become known as an industry disruptor in the hair color world. oVertone's products offer a more convenient and cost-effective alternative to traditional box dyes and salon touch-ups, allowing users to achieve and maintain vibrant, healthy hues through conditioning.

Pattern Beauty

Pattern Beauty is an innovative haircare brand founded in 2018 by Tracee Ellis Ross with the mission to nourish and hydrate curly and textured hair. Their products are made with safe and natural ingredients, are cruelty-free and vegan, and offer free shipping on US orders over $50 and international shipping.

Radswan

Radswan offers a range of synthetic wigs and clip-ins that provide a playground for self-expression. With a focus on fit, quality, and user-friendliness, this brand is perfect for those who value ethical practices and see hair as a way to express their identity and culture.

Rowan For Dogs

Rowan For Dogs is a fur care company founded by Michelle Arnau and Sally Clarke, offering natural and gentle washes, dry shampoos, and coat creams made with human-grade ingredients. Their products are cruelty-free, sulfate-free, paraben-free, silicone-free, and dye-free, and they donate a portion of their profits to animal charities. Rowan is dedicated to setting the highest standards in coat care.

Ruka

Ruka is the go-to for Black women with curly, coily, and wavy hair types. Their mission is to promote healthy hair and bring joy back to hair care. Education is at the forefront, and the community is at the heart of everything they create.

Selfmade

Selfmade is a beauty brand that focuses on emotional wellbeing and offers a psychodermatology approach to self-care. Their products nurture different areas of human development, sparking self-exploration and emotional intelligence.

Sienna Naturals

Sienna Naturals is a Black woman-owned hair care brand that offers planet-friendly formulas for healthy, beautiful hair. Co-founded by Issa Rae, their Rooted Technology™ combines natural ingredients with molecular chemistry for clinically proven results. Ideal for textured hair, Sienna Naturals prioritizes hair health and body wellness without compromising on safety.

SolidState

SolidState offers eco-friendly, wax-based grooming products that are highly concentrated and longer lasting than traditional options. Perfect for on-the-go use, their commitment to sustainability and quality make them a great choice for any grooming needs.

SpoiledChild

SpoiledChild is a US-based beauty brand offering anti-aging hair and skincare products formulated for all ages. Using artificial intelligence to match customers to the most compatible formulas, SpoiledChild also provides refillable and reusable dispensers made from recycled glass for a more sustainable experience. Customers can enjoy a 14-day free trial period, free US shipping for orders over $40, and free returns.

Squigs

Squigs is a headcare brand that offers a comprehensive approach to caring for your scalp and face. Founded by a former editor, their products are free from synthetic fragrances and dyes, and emphasize the transformative power of good ingredients. Plus, they donate a percentage of proceeds to a mental health charity.

Strands Hair Care

Strands Hair Care is a Los Angeles-based brand founded in 2018 that specializes in personalized hair care products. Using natural ingredients free from parabens, phthalates, SLS/SLES, and harmful dyes, their mission is to give more good hair days. Led by a team of chemists and engineers, Strands Hair Care has been featured in Allure, Good Housekeeping, and Scary Mommy.

Sugardoh

Sugardoh is the eco-friendly, natural, and gentle at-home hair removal brand for sensitive skin. Their compostable sugar paste provides long-lasting results and aligns with conscious customers' values.

The Wrap Life

The Wrap Life is an iconic fashion accessory brand founded by Nnenna Stella in 2014. Specializing in head wraps, turbans, turbanettes, scrunchies, and bandies, the Brooklyn-based brand has been featured in Oprah Daily, Glamour, Fashionista, Yahoo!, Today Show, and New York Magazine. The Wrap Life stands out for being a successful Black business, offering free tutorials and style tips, great customer ratings, money-saving promos, and financing options.

Verelle Haircare

Verelle is a haircare brand for curls, created to bring out the best in your unique texture. Their clean formulas are free of harsh chemicals, and tailored to different curl types. Founded by women and minority leaders, Verelle is cruelty free, vegan, and has great customer reviews. Shop 3-step kits and all-in-one stylers with free shipping.

eSalon

eSalon is the world's first at-home hair color brand. Customized just for you, eSalon allows you to take the guesswork out of coloring your hair and achieve the exact look you've been dreaming of. Our formula uses natural ingredients while delivering superior quality and shine - without parabens or ammonia.

prose

Prose uses natural active ingredients, delivers results and is designed for women who embrace their individuality and want proactive hair care that is 100% custom made for their hair type, goals and lifestyle. Our products are sulphate-free, GMO-free and formulated without parabens, sodium chloride or silicone.

superzero

Superzero is a luxurious hair care brand that provides high-performance, sustainable products. Their vegan bars contain a Triflex Complex with five times more concentrated hair-boosting ingredients than liquid shampoos and conditioners, promoting long-term hair and skin health.