Color&Co Hair Color

Color&Co is a direct-to-consumer hair color brand founded by L'Oréal's Research and Innovation team in 2017. Our personalized hair color is tailored to the customer's hair history and composition, and our products and tools help maintain color longevity. We offer a 100% Color Confidence Guarantee, free shipping, and a Refer-a-Friend program. Our innovative at-home hair coloring system has won the Allure Best Of Beauty award in both 2019 and 2020.

Category
Beauty
Specialty
Socials
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DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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Color&Co Hair Color on Socials

Popular Products

About Color&Co Hair Color

Color&Co is a direct-to-consumer hair color brand owned by L'Oréal, founded in 2017 by a group of colorists and engineers from the company's Research and Innovation team. The brand offers one-on-one consultations with in-house color experts, personalized hair color tailored to the customer's hair history and composition, and a range of tools, shampoo, and conditioners to help maintain color longevity. They offer free shipping on U.S. orders over $35, a 100% Color Confidence Guarantee, and a Refer-a-Friend program to help save customers and their friends money. Color&Co has been praised for its innovative at-home hair coloring system and has won the Allure Best Of Beauty award in both 2019 and 2020.

Color&Co Hair Color Pros & Cons according to customers

Pros
Cons

Color&Co Hair Color's Shipping Policy

For domestic orders within the U.S., Color&Co allows 1-2 days for order processing and 3-5 business days for standard shipping at a cost of $6. Orders over $35 qualify for free shipping. For international orders, Color&Co does not currently offer shipping.

Color&Co Hair Color's Return Policy

Color&Co offers a 100% Color Confidence Guarantee so if you’re unsatisfied with your personalized shade, they will send you a new shade or issue a full-refund. Returns of unused, unopened products are accepted within 30 days from the date of delivery for first time hair color orders only. Subscriptions that weren’t cancelled before their renewal date are not eligible for return. Customers must also include the invoice or packing slip for record-keeping purposes. Damaged or packed with incorrect items must be reported to the Customer Care team with a photo. The company does not specify how long it takes to process a return.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
90
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100
This brand offers products that are on the pricey side.
Quality Score
95
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100
This brand offers products that are on the pricey side.
DTCetc Score
78.33333333333333
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100
This brand offers products that are on the pricey side.
Target Audience

Women, Colorists, Engineers

Stereotype

Posh

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Sustainability Score
90
/
100
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Quality Score
95
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100
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DTCetc Score
78.33333333333333
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100
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