List of DTC Makeup Brands

Rhode

Rhode is a skincare brand founded by Hailey Rhode Bieber that offers a curated selection of essentials formulated for various skin types and needs. The brand is founded on the values of simplicity, affordability, authenticity, quality, and transparency, and is committed to mindful skincare practices such as using clean, vegan, cruelty-free, gluten-free, and fragrance-free ingredients, as well as upcycled and recyclable packaging. The products are developed in collaboration with award-winning dermatologists, chemists, and industry leaders, and are designed to nourish and strengthen the skin barrier over time. Rhode's product formulations feature high-performance ingredients such as peptides, shea butter, niacinamide, cupuaçu, babassu oil, hyaluronic acid, marula oil, squalane, and açai, which work to improve the appearance of fine lines, moisturize and nourish the skin, minimize the look of pores, maintain elasticity, support hydration, and defend against harmful free radicals. The brand's Skincare Advisory Board, which comprises experts in chemistry and dermatology, guides the development of Rhode's products from initial formula to final glaze.

100% PURE

Because your skin is the largest organ in the body, it absorbs everything you put on it.  100% PURE is the most nourishing and healthy food for your skin made from pure organic nutrients. Free of anything synthetic or anything artificial.

1999 Beauty

1999 Beauty is a beauty brand that defies traditional rules of aging and makeup. Their multi-purpose products work on all skin types and tones, empowering individuals to create their own definition of beauty. Committed to responsible beauty, they use clean ingredients and sustainable packaging. Perfect for those who prioritize simplicity, versatility, and self-expression.

456 Skin

456 Skin is a pioneering skincare brand that caters to the specific needs of melanin-rich skin. Their science-backed formulations are free of prejudice and offer personalized solutions for phototypes IV, V, and VI.

About Face

About Face is a new makeup brand that celebrates diversity and self-expression. Their high-performing, vegan and cruelty-free formulas are built to last, providing customers with the tools for ultimate self-exploration and expression. Whether you're a makeup novice or a seasoned pro, About Face has something for everyone.

Axiology

Axiology offers a range of high-quality lipsticks made with clean, ethically sourced ingredients. Their commitment to sustainability and fighting plastic waste makes them a guilt-free beauty choice.

Beauty Bakerie

Our mission at Beauty Bakerie is to make you feel beautiful by being the best version of you. We work to cultivate an empowering community that supports creativity, innovation, and success for all cake face beauties.

Faculty

Faculty is the ultimate brand for self-expression and personal growth. Their carefully designed accessories cater to any taste, allowing customers to be whoever they want to be. Embracing strengths, not weaknesses, Faculty empowers customers to reach their full potential.

Guide Beauty

Guide Beauty is a cruelty-free and vegan-certified cosmetics brand that offers innovative tools and formulations for all skill levels. Their focus on inclusivity empowers all makeup users, with high-quality products that are both beautiful and functional.

Jones Road

Jones Road, founded by makeup artist Bobbi Brown, offers clean, high-performance makeup products that work on every skin type and tone. With strict guidelines eliminating harmful ingredients, achieve a natural no-makeup look effortlessly.

Kaja Beauty

Kaja Beauty offers cruelty-free K-beauty products with adorable packaging and sensorial formulas that encourage creativity with makeup. Their high-quality and innovative products are as cute as they are good.

Kulfi

Kulfi is a South Asian-inspired beauty brand that celebrates culture and inclusivity through its colorful and delicious ice cream-inspired makeup products. They prioritize representation and give back to mental health organizations, making them a brand that values self-expression and advocacy.

Lash

Lash offers high-quality lash extensions and products that prioritize healthy natural lashes. Founded by Carlee Workman, the brand is dedicated to efficiency and volume, making it a go-to for beauty enthusiasts and lash artists.

LoveSeen

LoveSeen offers clean, vegan-friendly beauty products that enhance natural beauty. Their easy-to-use products, including false lashes, come in sustainable packaging. Perfect for conscious shoppers seeking effortless beauty.

MFMG costmetics

From the moment you open the box, you will be treated to luxurious and high quality products that work for your skin tone. Created by a woman of colour, these products are designed to work alongside melanin to enhance each persons unique features.

MOB

MOB is the sustainable beauty brand for eco-conscious beauty enthusiasts. Their endlessly reusable and refillable Compacts and Palettes reduce waste and single-use plastics, while their commitment to using recycled materials ensures a positive impact on the planet. Choose MOB for high-quality, eco-friendly beauty products.

Maniko

Maniko is the perfect solution for those seeking a long-lasting, easy-to-apply manicure. With a wide range of nail polish strips and a 100% happiness guarantee, Maniko offers convenience and flawless results.

Mented Cosmetics

Mented Cosmetics is a vegan, paraben-free, and cruelty-free beauty brand committed to inclusivity and diversity. Their range of nude lipsticks and foundations are perfectly pigmented to complement any skin tone.

Merit

Merit is a luxury beauty brand committed to safe and clean self-care routines. Their skin-loving makeup products are vegan, cruelty-free, and environmentally friendly, enriched with plant-based squalane, vitamin B5, and antioxidants.

Pat McGrath Labs

Pat McGrath Labs is the luxury makeup brand founded by globally renowned fashion makeup artist, Pat McGrath, in 2015. With a mission to capture the power of makeup, the brand offers an extensive range of products for lips, eyes, face, and more. Pat McGrath Labs has a strong reputation, glowing customer reviews, and frequent deals on their website.

Rare Beauty

Rare Beauty is a new beauty brand founded by Selena Gomez. The company's mission is to celebrate diversity and inclusivity, and to empower people to feel beautiful in their own skin.

Static Nails

Static Nails is an award-winning brand committed to creating non-toxic, high-quality beauty products that perform better than traditional alternatives. Their innovative products include the Reusable Pop-On Manicure and non-toxic polish remover, perfect for health-conscious customers seeking safer, better-performing options.

Treslúce

Treslúce Beauty, founded by Becky G, celebrates Latinx heritage with high-performance, vegan-friendly formulations infused with Latinx-sourced ingredients and art. The brand prioritizes environmental consciousness and community positivity, making it perfect for those who value authenticity and fearless expression.

r.e.m. beauty

r.e.m. beauty is the ethical and eco-conscious brand for beauty enthusiasts who want high-quality products without compromising their values. Their cruelty-free and vegan-friendly formulas deliver real results backed by scientific research.