The Online
Brand Directory

Welcome to DTC et cetera, the ultimate guide to the best Direct to Consumer Brands on the internet. All the hottest DTC (D2C) brands in one place.

Brand Of The Day

True & Co

Ready to wear more than just the same-old granny panties? Shop our collection of women’s underwear including lace thongs, nylon-blend bikinis, and argyle mesh hipsters along with every cut, color, and style you could ever want to match your mood. True & Co. buys from hundreds of different designers—and we’ve got styles for every body.

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Hottest Brands Right Now

Caleno Drinks
CPG

Our creative tasters journeyed to distant lands to recreate the intoxicating experience of a Polynesian beach. Caleno distills Rum & Lime with the traditional flavors of cinnamon, cloves and nutmeg, and then a hint of exotic golden inca berry adds a bright, bold note at the finish. Wherever adventures lead, this drink's gone there before, and it'll be waiting for you.

Color&Co Hair Color
Beauty

Color&Co is a direct-to-consumer hair color brand founded by L'Oréal's Research and Innovation team in 2017. Our personalized hair color is tailored to the customer's hair history and composition, and our products and tools help maintain color longevity. We offer a 100% Color Confidence Guarantee, free shipping, and a Refer-a-Friend program. Our innovative at-home hair coloring system has won the Allure Best Of Beauty award in both 2019 and 2020.

Canada Pooch
Pets

Canada Pooch offers high-quality and stylish apparel for dogs of all sizes, designed by a dog mom who values function and fashion. With a focus on sustainability and supporting pet rescues, Canada Pooch is the perfect choice for conscious pet parents.

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