Parade Underwear

Parade Underwear is a modern underwear company that challenges societal beauty norms and redefines what it means to be sexy. Their soft and breathable products are made with recycled fabrics, and they donate 1% of all profits to Planned Parenthood. Their nostalgic 80’s/90’s designs are tested on ‘normal’ bodies and come in compostable and biodegradable packaging.

Category
Apparel
Socials
90
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

Parade Underwear on Socials

Popular Products

About Parade Underwear

Parade Underwear is a modern underwear company founded by Cami Tellez in 2020. Their mission is to challenge societal beauty norms and redefine what it means to be sexy. Their products are soft, breathable, and made with recycled fabrics, and they donate 1% of all profits to Planned Parenthood. They offer thong, cheeky, brief, hip hugger, and boy shorts in a variety of colors and patterns, as well as hoodies and sweatshirts. Their collection is tested and displayed on ‘normal’ bodies to break size barriers, and they provide a full refund or exchange if the underwear isn't the right fit. Their designs feature a nostalgic 80’s/90’s aesthetic and are delivered in compostable and biodegradable packaging.

Parade Underwear Pros & Cons according to customers

Pros
  • Parade Underwear is sustainably made and unique, with soft fabrics that are comfortable and pain-free.
  • The brand stands for female empowerment, diversity, and breaking gender stereotypes.
  • The product has great fabrics, colors and patterns, and offers high-waisted styles.
  • The underwear and bralettes are affordable and sustainable, with a recycling program.
  • The underwear is super comfortable and long-lasting, and the brand makes buying underwear fun.
  • The underwear is soft and stretchy, with bright colors and neutrals available.
  • The underwear offers full coverage and is size inclusive.
  • The underwear is buttery soft and the brand has a remarkable ethos.
Cons
  • Nothing negative to report on just yet, stay tuned!

Parade Underwear's Shipping Policy

Parade Underwear only ships domestically within the US. Orders are shipped out 1-2 business days after being placed, and typically take 7-10 business days for delivery, though it can take up to 14 business days. Standard shipping is available for a flat rate of $9, and orders over $50 receive free shipping. Unfortunately, there are no Parade Underwear Canada, UK, or other international options.

Parade Underwear's Return Policy

Parade Underwear has a simple return policy that allows customers to return or exchange items within 30 days of receipt if the fit or feel is not right. Customers must email or text the company within the 30-day time frame to initiate the return process. The company does not provide an estimate of how long it takes to process returns, and all items are eligible for return or exchange with the exception of any items explicitly stated as non-returnable.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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80
This brand offers products that are on the pricey side.
Sustainability Score
95
/
100
This brand offers products that are on the pricey side.
Quality Score
95
/
100
This brand offers products that are on the pricey side.
DTCetc Score
90
/
100
This brand offers products that are on the pricey side.
Target Audience

Young, Diverse, Empowered

Stereotype

Eco-conscious

Pricing Rating
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80
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Sustainability Score
95
/
100
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Quality Score
95
/
100
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DTCetc Score
90
/
100
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