Parade

Parade is the gender-inclusive underwear brand that prioritizes comfort and self-expression. With a range of fabrics and a focus on diversity and inclusivity, Parade is rewriting the American underwear story.

Category
Apparel
Specialty
Socials
73
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
No items found.

DTCetc’s Take

Parade on Socials

View this profile on Instagram

Parade (@Parade) • Instagram photos and videos

Popular Products

About Parade

Parade is a gender-inclusive underwear brand founded in 2019 by Cami Téllez and Jack DeFuria. The brand believes that comfort is key and offers a range of fabrics to suit every occasion. Parade's styles are designed to disappear under clothes and keep you comfortable all day long. Parade celebrates diversity and inclusivity, offering size-inclusive and gender-inclusive options. The brand also gives customers the power to donate 1% of their order to nonprofits that Parade believes in. With a focus on self-expression and full-spectrum color, Parade is rewriting the American underwear story.

Parade Pros & Cons according to customers

Pros
  • Comfortable bras
  • Responsive and efficient customer service
  • Good quality products
  • Quick refunds for returns
  • Sustainable materials
Cons
  • Customers have reported issues with Parade's return policy, specifically that they cannot return underwear or bodysuits.
  • The website is poorly designed and difficult to navigate, with some customers almost not making a purchase because of it.
  • Parade does not offer the same colors in different styles, making it difficult to match sets.
  • Customer service is lacking, with some customers reporting no response to inquiries and slow response times.
  • Shipping can take a long time, with some customers waiting weeks for their orders to arrive.

Parade's Shipping Policy

Parade offers international shipping to Mexico, Canada, the United Kingdom, and Australia through DHL Express. International orders should arrive within 2-5 business days after being placed. The brand also provides carbon-neutral shipping by working with high-quality carbon offset partners to invest in climate projects that sequester carbon.

Parade's Return Policy

Parade offers a 30-day return policy, allowing customers to receive a refund or store credit if an item doesn't fit or feel right. Any items listed at 50% or more of the previously listed non-discount price are considered final sale and cannot be returned. Additionally, complimentary promotional items and gifts with purchase are also final sale and cannot be returned for refunds or store credit.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
70
This brand offers products that are on the pricey side.
Sustainability Score
75
/
100
This brand offers products that are on the pricey side.
Quality Score
67
/
100
This brand offers products that are on the pricey side.
DTCetc Score
73
/
100
This brand offers products that are on the pricey side.
Target Audience

Comfort-seekers, inclusive, self-expressive

Stereotype

Inclusive

Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
70
This is a placeholder
Sustainability Score
75
/
100
This is a placeholder
Quality Score
67
/
100
This is a placeholder
DTCetc Score
73
/
100
This is a placeholder

Brands Like Parade

Looking for brands similar to Parade

We've got you covered. Check out this list of similar Apparel brands that customers of Parade love.

Adore Me

Adore Me is the first women’s underwear company that lets you try on lingerie in the comfort of your home. Our lingerie is specifically designed to foster confidence and liberate you from the pressures of shopping for the perfect piece. With Adore Me, you have the choice to make wardrobe decisions away from the pressure of a dressing room, helping you relax and enjoy the experience.

Bombas

Bombas is a United States-based comfortable apparel retailer that sells men's, women's, and children's Socks. Bombas believes in comfort for all, that’s why with every product purchased they make a donation to the homeless. Their socks are made with high quality fabrics and fun designs, and above all they're the perfect length.

Gooseberry Intimates

Gooseberry Intimates is a Bali based lingerie label, with a strong focus on the details of each and every design. With daring details and just the right amount of sass, Gooseberry Intimates empowers you to be the most confident version of the woman you already are. Gooseberry Intimates uses styles with a touch of lace, a feminine cut, and carefully styled details to create a soft and delicate look that is perfect for every-day wear.

MeUndies

Welcome to the future of underwear! MeUndies are stylish, comfortable underwear and loungewear made of micro modal fabric. Before you try a pair you might think they sound too good to be true, but once you try them on you'll see why we're called the best underwear company in the world.

Naja

Naja is the first underwear company that is targeting the middle-class with high-end vegan and eco friendly products. Naja's patent pending technology includes 10 anti-microbial treatments in one unique fabric built to be anti-odor and extremely comfortable. Naja was created by Courtney Bowles, a women's underwear lines veteran who became an accidental feminist entrepreneur after she spent two years killing herself working for someone else. Naja is the first underwear company that is targeting the middle class with high end vegan and eco friendly products. Every purchase you make makes the world better.

SKIMS

SKIMS is a United States-based modern apparel retailer that sells women's Clothing. SKIMS is the modern solution to shape enhancing undergarments. By prioritizing comfort and fit, SKIMS makes high quality shapewear that enhances, lifts, and tones.

Tiger Mist

Tiger Mist is an Australian brand that offers stylish and affordable apparel for women. The company was founded in 2006 by two sisters, Jodie and Kylie O'Neill. They were inspired to start their own clothing line after struggling to find fashionable and affordable clothes that fit their own personal style. Tiger Mist has become a popular choice for fashion-savvy women around the world who want to look great without spending a lot of money. Tiger Mist has a wide range of clothing options, including dresses, skirts, tops, jeans, and more. You can also find accessories and footwear on the Tiger Mist website. If you're looking for fashionable clothing at a great price, be sure to check out Tiger Mist!

True & Co

Ready to wear more than just the same-old granny panties? Shop our collection of women’s underwear including lace thongs, nylon-blend bikinis, and argyle mesh hipsters along with every cut, color, and style you could ever want to match your mood. True & Co. buys from hundreds of different designers—and we’ve got styles for every body.

CDLP

CDLP is a luxury essentials brand that's revolutionizing men's underwear and swimwear. Their consciously constructed products are made from innovative, future-oriented materials like Lyocell and Econyl®. CDLP is committed to sustainability and constantly innovating their products for modern, eco-conscious men.

Just Wears

Just Wears is the ultimate solution for men seeking comfortable and well-fitting underwear. Made from high-quality fabrics, their products combat common issues while prioritizing customer feedback and continuous improvement.

Be the first to know the hottest in online brands.