PRIME

PRIME is the underdog story turned beverage brand that's taking the world by storm. Founded by rivals KSI and Logan Paul, their focus on quality and taste is unmatched. Try PRIME Hydration for a taste that's both functional and delicious.

Category
CPG
Specialty
Socials
60
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Organic

DTCetc’s Take

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Popular Products

About PRIME

PRIME is a brand founded by rivals turned business partners KSI and Logan Paul in 2022. The brand was created to fill the void where great taste meets function, and their first product, PRIME Hydration, was launched to great success. Since then, the brand has continued to expand in retailers and reach new markets, all while formulating new products that their customers are sure to love. As underdogs, the founders are humbled by the process of creating a real brand and surpassing some of the biggest beverage companies in the world. With a focus on quality and taste, PRIME is a brand that truly believes the sky is the limit.

PRIME Pros & Cons according to customers

Pros
  • Users prefer PRIME over other brands like Kent due to its better performance and durability.
  • Customers are satisfied with the customer service provided by PRIME, even during initial hiccups.
  • Customers appreciate the easy monitoring of water usage and the absence of AMC with PRIME.
  • Customers are happy with the quality of water provided by PRIME and the absence of maintenance worries.
  • The subscription model of PRIME is appreciated by customers, along with the proactive annual maintenance provided free of cost.
  • Customers consider PRIME to be a good value for money, but some suggest reducing the monthly tariff.
  • Customers appreciate the next-gen, IoT-enabled features of PRIME
Cons
  • The purifier stopped working and there was no response from customer care, making it a bad choice
  • The product is too expensive and not value for money compared to other purifiers in the market
  • Service support is poor, with the machine not being attended to despite several calls
  • The product is a waste of money, with poor installation and lying about consumption
  • The machine stopped working after just 2 months and customer care was unresponsive
  • The machine often stops working and customer service is difficult to reach, making it a useless product

PRIME's Shipping Policy

PRIME is a brand that ships to various states in the US, including Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Washington DC, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, and Wyoming. The brand only ships to US-based customers and only to US-based shipping addresses. UK-based customers can only place orders on drinkprime.uk and ship products to UK-based shipping addresses. PRIME does ship to US P.O. Boxes and APO/FPO/DPO shipping addresses, but transit times to these addresses may take up to 30-45 business days. Once an order is packaged and ready to go, the customer will receive an e-mail notification with their shipping tracking number and a link to where they can track it online. Orders may take at least 5-7 business days to be delivered, and orders placed on weekends or holidays may take additional processing time.

PRIME's Return Policy

PRIME has a strict return policy for all purchases made directly on their website. All drinks, powder, and merchandise are final sale, and the company cannot accept returns or issue refunds for these products. Customers who wish to return a purchase made from a retail location should contact the retailer directly for assistance.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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50
This brand offers products that are on the pricey side.
Sustainability Score
60
/
100
This brand offers products that are on the pricey side.
Quality Score
70
/
100
This brand offers products that are on the pricey side.
DTCetc Score
60
/
100
This brand offers products that are on the pricey side.
Target Audience

Taste-focused underdogs

Stereotype

Fan

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50
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Sustainability Score
60
/
100
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Quality Score
70
/
100
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DTCetc Score
60
/
100
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