True & Co

Ready to wear more than just the same-old granny panties? Shop our collection of women’s underwear including lace thongs, nylon-blend bikinis, and argyle mesh hipsters along with every cut, color, and style you could ever want to match your mood. True & Co. buys from hundreds of different designers—and we’ve got styles for every body.

Category
Apparel
Specialty
Socials
80
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

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About True & Co

True and Co is an online lingerie company founded by Michelle Lam in San Francisco in 2012. The brand is known for its comfortable and supportive bras and underwear, which are designed to be soft and lightweight. True and Co is committed to promoting representation, inclusivity, and equality in its products and social commitment, and works with organizations dedicated to helping women in need. The brand offers a variety of wire-free bras, bralettes, and underwear, with a 30-day return policy and free return shipping. Customers can also take advantage of fast shipping through Amazon and international shipping options.

True & Co Pros & Cons according to customers

Pros
  • Very comfortable bra with size and color options.
  • Great for basics and has great sales.
  • No-show seams for no panty lines.
  • True Body bras are wire-free and have no elastic, making them comfortable and not visible under normal shirts.
  • Absolute best, most comfortable bras - feels like you have nothing on.
Cons
  • Not suitable for summer as it is too sweaty.
  • Not comfortable or supportive, and doesn't look natural.
  • Poorly made, with loose threads and falling apart.
  • Customer service is awful and ignores requests for an exchange.
  • Limited product variety and fit improvements needed on the bra.
  • No sexier styles available.
  • Interior pads not sold separately.

True & Co's Shipping Policy

True and Co offers free domestic shipping for Prime members, which takes 2 business days. For non-Prime members, shipping takes between 4-20 business days. For international orders, shipping costs are calculated at checkout. There are no shipping deals for purchases over a certain price.

True & Co's Return Policy

True and Co has a 30-day return policy through Amazon. Customers can return items for free within 30 days of purchase by going to Amazon's Returns Center. It usually takes about 2-3 weeks for customers to get their refund. All items can be returned with the exception of those marked as non-returnable.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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60
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
80
/
100
This brand offers products that are on the pricey side.
Target Audience

Women, Comfort, Support

Stereotype

Chic

Pricing Rating
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60
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Sustainability Score
90
/
100
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Quality Score
90
/
100
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DTCetc Score
80
/
100
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