DTC brands have access to a huge, untapped market of consumers. By building their own e-commerce platforms and leveraging social media, these brands can reach millions of customers with minimal marketing costs.
We are in the midst of a significant shift in consumer behavior. Today, consumers are empowered with all sorts of information and the ability to access it whenever and wherever they want. They have endless choices for purchasing products—in person, online, and on mobile—and even more choices for interacting with brands.
We are in the midst of a significant shift in consumer behavior. Today, consumers are empowered with all sorts of information and the ability to access it whenever and wherever they want. They have endless choices for purchasing products—in person, online, and on mobile—and even more choices for interacting with brands.
DTC brands typically save on costs by avoiding distributors and offering their goods directly from their own warehouse to their end customer. In a competitive landscape, brands compete for a growing number of consumers online. Here are some of the top DTC brands to watch in 2021/22 and beyond.
Havaianas is a global leader in flip flops and sandals, offering colorful, unique designs crafted with a special rubber mixture since 1962.
Haven's Kitchen turns your kitchen into a haven with classes and a cookbook that teach you how to really cook. Their fresh, squeezable sauces and flavor starters make it easy to create delicious meals at home, all while being environmentally-friendly.
Hawkins New York is a modern luxury homeware and accessories brand founded in 2013 by Paul Denoly and Nick Blaine in Hudson Valley, NY. Their products, made by artisans all over the world, have been featured in Real Simple and the New York Times. From kitchen to bedding, and lighting to apothecary, Hawkins New York offers high-quality, well-made pieces.
Haws Gardening offers high-quality, easy-to-use products for gardeners worldwide. Their iconic watering can design, award-winning reputation, and eco-friendly packaging make them the pinnacle of gardening tools.
Join the thousands of premium customers who have turned to Hawthorne for their premium skincare, deodorant, shampoo, body wash, soap, cologne, and more. Our men's grooming products are tailored to you to help you feel fresh and put your best face forward. Best of all, every purchase comes with a 100% satisfaction guarantee and the fastest free shipping in the business.
HayNeedle is a home furnishing and décor brand founded in 2002, offering an expansive selection of quality furniture and home decor at reduced prices. With a large following and coverage from PR Newswire and Business Wire, HayNeedle provides exceptional customer service from their Omaha, Nebraska headquarters.
HeTime is a men's skincare brand that promotes positivity and healthy habits. Created by experts, their innovative formulas and ingredients help men look and feel better. While formulated for men, anyone can enjoy their uniquely compelling products.
With Heads Up For Tails, shop for your pet all in one place. HUFT is India's premier online pet accessories store, offering over 80 different categories of the finest pet supplies. From dog toys to cat beds, from grooming equipment to dog and cat foods, all at affordable prices, has made HUFT India's Default Pet Supplier!
Kombucha brewed in Los Angeles, CA. Proud to make the best tasting, and highest quality fermented kombucha tea, full of probiotics.
Healthish brings you the ultimate go-anywhere, do-anything, live any lifestyle you want with a variety of playfully designed products for your healthy lifestyle. Our brand is about being healthy, realistic and most importantly having fun. We create products that help you embrace this lifestyle. From Apparel to accessories, our team aims to design products that make striving for a happier, healthier, more creative and adventurous life approachable and easy!
"Heatonist brings the heat to your doorstep with their monthly subscription service. Discover exclusive and hard-to-find hot sauces ranging from mild to fiery, perfect for the ultimate hot sauce enthusiast."
Hedley & Bennett is a California-based culinary apparel brand founded in 2012 by Ellen Bennett. Their handcrafted products, from chef jackets and aprons to accessories like knife bags and totes, have been worn by celebrities and praised by Martha Stewart. Their garments are made with breathable yet sturdy fabrics and durable stitching.
Heights Supplements is a brand dedicated to helping people take control of their lives by boosting brain health with sustainable and vegan products. Founded in 2018 by Dan Murray-Serter and Joel Freedman, Heights Supplements is certified as a B Corporation and provides free resources and tips for staying healthy.
Heist is a revolutionary brand that creates comfortable, supportive, and beautiful foundationwear. Their game-changing tights and lightweight shapewear are perfect for everyday wear, while their bras and knickers are tailored to suit your unique shape. Made with innovative technology, Heist is the go-to brand for those seeking a comfortable and stylish foundation.
Helix is a consumer genomics company built on the belief that every person has the right to understand their DNA and have access to the tools that can help them gain insight into their health, ancestry and heritage.
Helix Sleep is a mattress company offering customizable, individually made mattresses at prices comparable to the best in-store mattresses. The process is simple: you choose the firmness level & dimensions for your mattress, and their technology creates it for you.
Hello Bello offers affordable, premium baby products that are safe and effective, while also being mindful of the planet. Founded by Kristen Bell and Dax Shepard, this brand is perfect for eco-conscious and budget-conscious parents who want the best for their babies.
Hello Cake is a California-based wellness brand founded in 2018 by Hunter Morris and Mitch Orkis. They provide quality sex products like lubricants, condoms, and personal massagers, and are dedicated to making sex products accessible and affordable. Featured in outlets like Playboy and Forbes, Hello Cake strives to remain inclusive and non-discriminatory, with helpful product descriptions, a sex-ed blog, and a quiz to help customers make informed decisions.
The HelloFresh SE is a revolutionary meal kit. With all-inclusive ingredients, easy-to-follow recipes, and fresh local produce, you will be cooking that first meal in no time. Not only do we provide the best and freshest produce available, but we also make prepping it fun and stress-free.
Hello Ned offers simple and effective natural remedies that serve as a holistic first line of defense against common ailments. Committed to transparency and sourcing the best ingredients available, their full-spectrum hemp oil and other natural remedies appeal to those who value holistic approaches and environmental advocacy.
Hello Products is an online brand founded in 2013 by Craig Dubitsky, offering natural and green hygienic formulas like toothpaste, deodorant, mouthwash, and floss made with naturally sourced ingredients and 100% recycled paper and soy-based ink packaging. Take their online quiz to find the perfect toothpaste for you!
Hello Sunday is the go-to brand for affordable, multi-faceted, and sustainable suncare and skincare products. Their innovative formulas and commitment to protecting the environment make it a go-to choice for eco-conscious consumers looking to incorporate SPF into their daily routines.
Henry Rose is a genderless perfumery founded by Michelle Pfeiffer in 2019, offering a range of non-toxic and cruelty-free products from Eau de Parfums to candles. Their products have been featured in major publications like Vogue and Allure, and have won two Allure Best of Beauty Awards.
Herbivore Botanicals is an all-natural, vegan skincare and wellness brand founded in 2011 by Seattle-based couple Julia Willis and Alexander Kummerow. Their products are made with ethically sourced materials and are committed to sustainable practices, donating 15% of sales to the ACLU and the Standing Rock Medic + Healer Council. Their skincare options include serums, cleansers, masks, oils, body scrubs and more, all made with organic, vegan, and all-natural ingredients.
Hereafter is the ultimate sustainable outdoor movement wear brand. Their innovative gear not only looks and feels great but also reduces your carbon footprint and provides clean drinking water to rural villagers. Choose ethically made, durable gear that's accompanied by amazing customer service.
Hero Cosmetics is an NYC-based skincare brand founded in 2017. Our clean and effective products, such as cleansers, moisturizers, toners, and pimple patches, have been featured in BuzzFeed, Insider, Elle, and Allure magazine. We offer Quadpay and student discounts, plus a rewards program for customers.
Hero Health is a brand founded in 2014 that provides a smart pill dispenser to improve medication management. Its device can hold up to a 90-day supply of 10 different medications and is connected to an app that alerts linked users if one is missed. Recognized by various media platforms, Hero Health is committed to making a difference in people's lives with its device designed to provide independence and safety.
HerringStone's Boutique is a United States-based modern apparel marketplace that sells women's Clothing. HerringStone's Boutique has unique trendy and classic styles for stylish women. For over 30 years HerringStone's Boutique has been bringing the latest styles in fashion at great prices.
The future of healthcare is here. From birth control to skin care, sexual health supplements to allergy relief, Hers has everything you need to live healthy. Prescribed by doctors online and shipped directly to your home, they're your one-stop shop for all things women's health.
Herschel is a globally recognized lifestyle brand founded in 2009 by Lyndon and Jamie Cormack from their hometown. Their product range includes timeless bags, backpacks, travel gear, accessories, and attire, designed for maximum storage and usability. They also support Give Back initiatives with hospitals and schools.
Experience Michelin chef-quality cooking with Hexclad's revolutionary hybrid cookware. Combining stainless steel, cast iron, and nonstick materials, their products are oven-safe, dishwasher-safe, and toxin-free with a lifetime warranty.
HeyDay Skincare is an online marketplace offering a wide selection of cruelty-free skincare products from top brands around the world. Customers can receive personalized advice from estheticians and shop for products before or after a luxury pampering session in store. The website offers a skincare quiz and exclusive deals with membership, as well as free shipping over $30.
Our clinically proven handset reduces unwanted hair in as little as 1 use! Ask yourself how much you'd pay to reduce unwanted body hair? The average clinic charge for laser hair removal is $300. Would you pay it? Now you can do it for less with our handset, which costs less than that, and will have you silky smooth in even less time!
Hi! offers a refreshing take on protein powder with simple, nutrient-packed blends that support gut health and digestion. Their sustainable cricket protein and eco-friendly packaging make them a top choice for health and environmental conscious individuals.
The Hismile™ Teeth Whitening Kit is the most advanced teeth whitening system available today. In just 6 days HiSmile™ Whitens your teeth up to 10 shades whiter using Hydrogen Peroxide and Carbamide Peroxide gel. Safe, effective & pharmacy-approved.
HighKey is an innovative online food brand founded in 2018 by AJ Patel and John Gibb. They offer healthier alternatives to traditional treats and snacks, made without added sugar and carbs, tailored to various lifestyles such as gluten-free, keto-friendly, low in carb, and vegan. Their products are praised for their taste and nutritional composition.
HigherDose is a wellness brand dedicated to providing luxurious at-home products that help the body release feel-good chemicals and create an easy way to experience relaxation and a "natural high".
Highline Wellness is a modern, polished CBD brand founded in 2019 by Chris Roth and Chris D’Alberti. We offer quality, vegan-friendly, broad-spectrum CBD products such as edibles, drops, and topicals, featured in Forbes, Health, and Elle. Our quiz helps customers find the perfect CBD supplement for their needs and we offer a 20% subscription discount.
Highline Wellness CBD offers natural and affordable supplements designed to improve mental and physical wellness. Their commitment to being a trusted partner and providing real knowledge makes them a popular choice for those seeking natural relief.
Hill House Home pursues authenticity, not trends—they seek to share calming moments that help people feel at ease and comfortable in their own homes. From the classic, clean lines of their bedding to the soft, gentle touch of their slippers, from their cult-followed Nap Dress™ to edgier mirror-finished jewelry, Hill House Home is championing quiet luxury in today's noisy world.
Discover Hilma, the natural health and wellness brand that offers science-backed, chemical-free remedies for immune support, digestive health, and stress relief. Perfect for health-conscious individuals seeking clean alternatives for their medicine cabinets.
Hitch is the ultimate brand for busy, on-the-go individuals who value sustainability and functionality. Their flagship product, the Hitch Bottle and Cup, is a must-have for those who want to carry their daily essentials with ease. Crafted using high-quality, eco-friendly materials, Hitch is committed to creating a climate positive future.
Hiut Denim is a United Kingdom-based classic apparel retailer that sells men's and women's Clothing. Hiut Denim makes just jeans, without any distractions. They encourage costumers to not wash their jeans, to have a more unique, eco-friendly experience.
Hiya Kids Multivitamin is a child-friendly supplement created by two dads, Darren and Adam, to provide parents with a healthier alternative to the multivitamins on the market. Packed with 15 essential vitamins and minerals from natural fruits and vegetables, Hiya Kids Multivitamin is free from sugar, dairy, gluten, and GMO, and comes in a reusable bottle made in the US. It has been praised for its healthy ingredients and for being one of the best multivitamin supplements for children.
HoldOn offers plant-based, nontoxic, and home compostable bags for environmentally conscious customers. Their durable and eco-friendly trash and storage bags make a positive impact on the planet without sacrificing convenience.
HoldOn Compostable Bag is a sustainable brand offering 100% plant-based compostable bags that decompose in weeks. TUV- and BPI-certified, non-toxic, and available in sets for added savings, HoldOn is making it easy to reduce your environmental footprint.
Home Chef is a subscription meal kit service which delivers fresh, perfectly portioned ingredients and step-by-step recipes right to your door. Everything you need for awesome meals is included in each kit.
Homesick candles capture the spirit of memories in a unique way, evoking nostalgia and comfort. With almost 200 different scents, they offer a personalized touch to any home.
Homesick is a home fragrance and lifestyle brand offering a wide range of custom-fragranced, natural soy wax candles to evoke memories that feel as comforting as a warm hug. Founded in 2016 in New York City, the cruelty-free, non-toxic candles have been featured in outlets such as Business Insider, Country Living, Vogue, and CNN.
Homethings is a UK-based company founded in 2020, offering eco-friendly, vegan and cruelty-free, non-toxic cleaning products with no water shipped. B Corp Certified and offering a subscription service, Homethings is dedicated to providing effective cleaning without removing good bacteria.
Hommey: the perfect balance between style and comfort. Handcrafted, high-quality products made with ethically sourced materials and sustainable packaging. Transform your home with Hommey's curated catalogue.
HoneyPot offers a complete feminine care system powered by herbs and plant-derived ingredients that are safe for sensitive areas. With a commitment to giving back, the brand donates 2% of sales to support wellness and education for humans with vaginas and communities at large.
Honeylove's high-quality clothing and shapewear are designed to empower women of all sizes. Rigorously tested on real women, their commitment to sustainability makes them a go-to choice for confidence-boosting garments.
Hook & Albert is a United States-based classic apparel retailer that sells men's and women's Bags and Briefcases. Hook & Albert focuses on innovation, quality, and practicality to ensure the perfect balance between function and style. Their bags and luggage are sourced and produced with high level materials and craftsmanship.
Horace is the natural skincare brand for men who want effective, easy-to-use products that cater to all skin types. With a commitment to co-creation and customer feedback, Horace is the perfect choice for those who want to feel confident and cared for with simple, high-quality skincare solutions.
Horizn Studios offers sustainable and innovative solutions for the future of travel. Their world-class quality and attention to detail make their luggage and accessories the perfect companion for any journey. Collaborations with like-minded brands and artists reflect contemporary culture.
House Plant, founded by actor Seth Rogen, offers a curated selection of stylish smoking accessories and home decor. Craftsmanship and elevated design are at the forefront of this brand, providing customers with unique options to enhance their lifestyle.
House Plant Shop is the online plant nursery founded by childhood friends Andy Burde and Tristan Schmitt in 2014, offering a variety of healthy, green plants for any indoor space, grown in the US with free shipping anywhere in the US. Featured in the New York Post, Forbes, SF Gate, Cosmopolitan, and Good Housekeeping, House Plant Shop helps bring nature indoors.
House of Sunny is a vegan fashion brand founded by Sunny Williams in 2011, creating colorful and comfortable clothes for women that are sustainably made. With larger sizes available, a membership program, and pre-order feature, House of Sunny is the go-to for stylish and eco-friendly clothing.
House of Wise empowers women to take control of their wellness with their full-spectrum CBD products. Specially designed and paired with active ingredients, each product helps women live their best life.
How We Roll (HWRco.) is the eco-friendly brand that's got us on a roll towards minimising our impact. Their sustainable alternatives and support for local artists and charities make them a must-try.
Hubble contacts are a breakthrough in affordable daily contact lenses. They're soft, comfortable and naturally clear. Hubble is one of the most affordable soft contact lenses you can buy, but they're not just affordable. Hubble contacts are also designed using advanced technology to give clearer vision and sharper eyesight than other brands.
Huel is a nutritionally complete food, so all you need to sustain yourself is Huel and water. It is made with easily obtained ingredients in the U.K. It is a ready-to-drink meal alternative designed to be a wholesome, convenient way of eating for anyone looking to improve their health and fitness regime.
Created by Pharrell Williams, Humanrace is a wellness company specialising in the areas of health, physical fitness and positive mental attitude. From wearable technology to grounded travel experiences and modern urban lifestyles, we seek to encourage our audience to live their best life possible.
Hummingway is the Whole Cycle Wellness™ brand that empowers individuals to take control of their health. With direct information and care products, Hummingway offers a comprehensive solution to address the entire cycle, not just isolated phases.
Hungry Harvest is a food delivery subscription company that rescues wasted fresh fruits and vegetables, saving at least 10 lbs of food waste per delivery. Founded in 2014 by Evan Lutz and featured on Shark Tank, Hungry Harvest provides a great variety of healthy fruits and vegetables at an affordable price, with free shipping for orders over $30 and a donation of two to three pounds of produce for each box purchased.
Hungryroot is your personal grocery store, so you always have the ingredients at your fingertips to make the delicious recipes you want to eat. We deliver healthy food straight to your home or office. And now we're in the kitchen with you—helping you cook meals from the heart, based on our ingredient inspiration. We'll send recipes, shopping lists and more.
Huppy's toothpaste tablets are the perfect blend of sustainability and oral care. With ethically sourced ingredients and recyclable packaging, this vegan and non-GMO brand is committed to making a difference.
Huron Skincare is an affordable men's personal care brand offering premium, vegan and cruelty-free skincare products with 100% recyclable packaging, free of parabens, sulfates, phthalates, silicones, and aluminum. Founded in 2018 by Matt Mullenax and Matt Teri, Huron has been featured in Forbes, GQ, The New York Times, and Vogue.
Hurr Collective is a sustainable designer fashion rental brand founded in 2017 by Victoria Prew. Customers can rent designer clothing, bags, and accessories for a fraction of the retail price and featured in publications such as Forbes, Who What Wear, and Vanity Fair.
Hydrant's science-backed electrolyte drink mix combats dehydration for a more energized and focused you. Custom plans and members-only perks create a comprehensive wellness experience.
Hydro Flask is a brand that was founded in 2009 with the mission to reduce single-use plastics and inspire outdoor exploration. Their products are made with TempShield technology, are affordable, BPA and phthalate-free, and come with a lifetime warranty. They also partner with Parks For All and have donated over $1.9 million to 122+ nonprofits.
Hydrow offers an immersive and inclusive rowing experience, with elite Athletes leading every workout and access to the world's most beautiful waterways. It's a fitness community that values whole health and wellbeing.
Hylo is the eco-conscious brand for runners who want to protect the planet while still crushing their goals. With science in their soles and renewability in their materials, Hylo is innovating for a sustainable future.
Hyper Denim is a United States-based casual apparel retailer that sells men's Clothing. Hyper Denim offers fashionable yet comfortable garments inspired by streetwear . Whether you are looking for the perfect pants for some pair of shoes, or you simply like looking good, Hyper Denim wants to help you make it happen.
Hyperice is a high-tech orthopedic device company founded in 2012 by Anthony Katz. It provides lightweight, comfortable and easy-to-use products to help athletes, fitness enthusiasts and everyday people feel better after strenuous exercise. With major sports league partnerships and renowned athletes, such as Lebron James, Naomi Osaka and Patrick Mahomes, backing them up, Hyperice is dedicated to helping people move better and feel better.
Headquartered in Melbourne, HYPOP is a leading Australian retail and supplier of photographic equipment to enthusiasts, both amateur and professional. We have all of the latest photographic equipment at the best prices. We supply Australian photographic equipment from brands such as Fluke, Olympus, Panasonic, Metz, Olympus and many more. Our dedicated team are ready to help with your next purchase.
I Saw It First is a United Kingdom-based trendy apparel retailer that sells women's Clothing. I Saw It First is a fast fashion company that offers the latest trends in fashion every week. Their celebrity-inspired clothing is dedicated to making women feel confident and glamorous at an affordable price.
I.AM.GIA is a United States-based modern apparel retailer that sells women's Clothing. I.AM.GIA offers a unique approach to fashion with their trend-setting designs. As seen on celebrities, I.AM.GIA. has the most stylish, sexy designs that inspire confidence.
IKU is a plant-based eatery that offers simple macrobiotic meals made from ingredients sourced from nature. Their vegan dishes are perfect for eco-conscious consumers who want to eat well and live well while respecting the planet.
Experience a natural energy boost without the jitters or crash with IKÓ: MATÉ. Made from South American Maté leaves, this sustainable brand is perfect for nature enthusiasts seeking a refreshing herbal drink.
INBLOOM, a brand founded by herbalists and certified nutritionists, offers complete nourishment for a healthier life. Their synergistic blends are formulated holistically, pairing natural, whole foods and plants for immediate and long-term benefits. With sustainable sourcing and earth-friendly packaging, INBLOOM appeals to those looking for a healthier lifestyle.
ITEM Beauty is a clean, cruelty-free makeup and skincare brand founded by TikTok star Addison Rae Easterling and Madeby Collective. It features science-driven ingredients, free of harmful ingredients, and offers a tight and potent collection of makeup and skincare at affordable prices.
Ice Barrel's cold therapy products offer a unique experience that helps customers explore their potential and achieve better mental and emotional health. Perfect for those struggling with stress, anxiety, and depression.
Iffley Road is the ultimate running gear brand for those who want to look stylish while getting fit. With a range of high-quality gear and collaborations with other top brands, it's perfect for any active lifestyle.
IGNITE is the best CBD brand on the market – we are a premium, full-spectrum hemp product manufacturer with in-house lab testing capabilities and batch tracking technology. We were founded by Dan Bilzerian, and our product line is named for his lifestyle, fit, fast, and fun. Our brands all prepare our customers to IGNITE their passion.
Ilia Beauty is a female-led cosmetics brand founded in 2011 by Sasha Plavsic, that produces clean and sustainable products. From foundations to lipsticks and tools, Ilia Beauty is focused on transparency and a minimal ecological footprint, free of harmful ingredients, gluten-free, dairy-free, and cruelty-free. Endorsed by Alexandria Ocasio-Cortez and featured in publications such as InStyle, Elle, Insider, and Vogue, Ilia Beauty partners with TerraCycle's Zero Waste Box Platform and has an empowering 'Between Us' campaign.
Illesteva is an Italian-made eyewear brand founded in 2010 by Daniel Silberman in NYC. Known for its stylish and functional sunglasses, prescription glasses and accessories, Illesteva has gained global recognition and has a strong presence in various media outlets. Its glasses are designed with acetate lenses and stainless steel frames for a comfortable and stylish fit.
Immi: The healthier way to enjoy ramen. Founded by two food-loving entrepreneurs, Immi offers nutrient-packed products that pay homage to their favorite foods, without sacrificing taste. Perfect for health-conscious foodies.
Imperfect Foods is a subscription-based produce delivery company that works to eliminate food waste by delivering surplus, discontinued, and imperfect-looking produce straight to customers' doors. Through their Feeding the Change grant program, Imperfect Foods has saved 139 million pounds of food from going to waste. Customers can customize their box with add-ons and enjoy reduced-cost boxes for low-income households.
Inamorata is a fashion brand founded by Emily Ratajkowski, primarily known for its swimwear line. The brand was established in 2017 and designs swimwear to be stylish, comfortable, and flattering, with a range of sizes and styles to suit different body types and preferences. In addition to swimwear, the brand also offers a selection of clothing and accessories, including tops, bottoms, dresses, and cover-ups. Inamorata is known for its commitment to high-quality materials and craftsmanship, as well as its focus on creating pieces that are both fashionable and functional.