List of DTC Fitness Equipment Brands

Bala

Bala is a design led fitness accessories brand, known for making bala bangles, which are sleek wrist and ankle weights designed to help you stay fit and active. Bala fuses fashion with fitness accessories, bringing fresh and chic designs to a traditionally masculine product category. They have a variety of pastel colors and designs to choose from.

GymShark

Gymshark is a global fitness brand founded in 2012 by Ben Francis and his high school friends. It has grown to become a cult favorite, with 5.9M followers on Instagram and endorsements from influencers. Gymshark offers a range of workout wear, including leggings, shorts, joggers, and tops, as well as collections and accessories.

P.Volve

P.volve is an all-access digital platform that includes online streaming, mobile applications, fitness class schedule, equipment sales and more. P.volve offers a complete experience for home or commercial fitness use including the best in innovative training equipment, apparel and content to deliver the ultimate training experience.

Peloton

Peloton is the world's first-ever indoor cycling bike that brings you high-energy group fitness classes, from the convenience of your own home. Peloton's unique design combines high-performance technology with our immersive video content and engaging community to make every workout more fun and effective. And with unlimited live and on-demand streaming, it's a never-ending challenge that lets you push yourself—and change your life.

Apex

The Apex is a proudly designed British smart bike and app combo, for the ultimate in-​home workout. The stunning new British smart bike combines with a brand new groundbreaking app that helps you to achieve your fitness goals, whilst having fun during training, thanks to realistic 3D graphics.

Arena

Arena is a complete gym solution. With all of the equipment you need to train in one machine. Arena is compact and portable, it's built in gyro allows you to adjust and set up for any workout, anywhere, anytime in the world.

Clmbr

Experience the ultimate full-body workout with Clmbr's connected vertical climber. Its innovative design and advanced technology provide low-impact, high-intensity workouts with personalized feedback. Perfect for fitness enthusiasts and beginners alike.

Core Meditation

Core Meditation is the go-to wellness brand for those seeking to unlock their best selves. Their innovative products relieve tension, unlock sore muscles, and prime the body and mind for optimal performance. Used by elite athletes worldwide, Core Meditation is committed to transformation through technology.

Ergatta

Ergatta is the first connected rowing machine for your living room. Whether you're an experienced rower or new to fitness, you'll feel out of breath after just one minute on Ergatta. It's that effective.

HEXR

HEXR is a revolutionary brand that prioritizes safety, innovation, and sustainability in their helmets. Made from renewable materials and produced on demand, they're the perfect choice for eco-conscious athletes.

Hydrow

Hydrow offers an immersive and inclusive rowing experience, with elite Athletes leading every workout and access to the world's most beautiful waterways. It's a fitness community that values whole health and wellbeing.

JaxJox

Train smarter and get stronger with JAXJOX, the all-in-one connected fitness machine that motivates you to improve your performance. The AI-powered strength training software delivers sport-specific exercises and workouts, while customizable weights provide a full body workout.

Maddle

Maddle is the perfect brand for water sports enthusiasts who want to express their style on the waterways. With unique designs and easy transportation, it's perfect for impromptu adventures and weekend getaways.

Mirror

Mirror transforms any room into a high-energy group exercise studio and replaces the need for a TV with its full-length mirror and advanced video solution. Mirror’s nearly invisible remote is used to display video, play music and start sessions for up to 30 users, all while you see yourself in a sleek display.

Muse

Muse is the ultimate tool for building a rewarding meditation practice. With real-time feedback and motivational challenges, this technology-driven brand promotes relaxation and improves mental performance.

Rogue

Rogue Fitness, the official equipment supplier of top competitions, offers high-quality strength and conditioning gear for serious athletes. With a commitment to sourcing locally, Rogue is dedicated to building a self-sustaining community.

SWEAT

Sweat is a mobile app that offers you training courses developed by professional fitness trainers. Work out absolutely anywhere, at any time with women all around the world.

Saysky

Saysky: for the contemporary athlete who takes their sport seriously but maintains a laid-back mindset. Join the worldwide running tribe and be part of a community of everyday heroes who share a love for the sport.

Spikeball

Spikeball is the perfect game for those who seek outdoor fun and socializing with friends and family. With over 4 million players worldwide, this fast-paced and strategic sport promotes inclusivity, teamwork, and memorable experiences. Plus, Spikeball's commitment to innovation and growth makes it the next great global sport.

Supersapiens

Supersapiens, in partnership with Abbott, offers real-time glucose visibility to inform nutrition strategies and fueling for athletes. With biosensor technology, they help unlock athletes' potential.

Tempo

Open your door to a new world of fitness. Tempo is the smart gym that makes weight training personalized and safe through real-time form corrections, audio-guided workouts, and custom workout plans. By integrating new technology into free weights, Tempo changes the way people understand fitness.

Tonal

Tonal is the world's most intelligent home gym. The revolutionary machine combines the highest quality of free weight fitness equipment with cutting-edge technology, all inside a sleek and modern design. It can be used to achieve gains in strength, tone, size and definition as well as improve cardiovascular functionality. Tonal is here to help you achieve your goals in the comfort of your own home. We've put everything you need in one place. It couldn't be simpler.