HighKey

HighKey is an innovative online food brand founded in 2018 by AJ Patel and John Gibb. They offer healthier alternatives to traditional treats and snacks, made without added sugar and carbs, tailored to various lifestyles such as gluten-free, keto-friendly, low in carb, and vegan. Their products are praised for their taste and nutritional composition.

Category
CPG
Specialty
Socials
84
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
No items found.

DTCetc’s Take

HighKey on Socials

View this profile on Instagram

HighKey (@HighKey) • Instagram photos and videos

Popular Products

About HighKey

HighKey is an online food brand founded in 2018 by AJ Patel and John Gibb, based in Orlando. HighKey offers healthier alternatives to traditional treats and snacks, made without added sugar and carbs. Their products are tailored to various lifestyles, such as gluten-free, keto-friendly, low in carb, and vegan. They also provide weight loss and keto calculators, a blog with healthy recipes, and Afterpay as an alternative payment option. HighKey products are praised for their taste and nutritional composition, although they are pricier than other retailers.

HighKey Pros & Cons according to customers

Pros
  • HighKey Snickerdoodle mini cookies are delicious and melt in your mouth.
  • Customers appreciate the mission and simple branding of HighKey.
  • Customers appreciate that the snacks are low/no-carb.
Cons
  • Customers would like more accessible information about the ingredients and their effects.

HighKey's Shipping Policy

HighKey offers free shipping on orders over $70 for domestic customers. Subscribers get complimentary delivery for every installment. Delivery usually takes 5 to 7 business days and customers will be given a tracking number via email. For international customers, HighKey provides a drop shipping option at checkout.

HighKey's Return Policy

HighKey offers a 120 day return policy for customers who are not satisfied with their purchase. To initiate the return process, buyers must contact the brand for further instructions. It is unclear if the company offers free shipping under its policy. It is also not specified how long it takes the company to process a return. There are no restrictions on what items can be returned, however, any items that have been used or damaged cannot be returned.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
70
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
84
/
100
This brand offers products that are on the pricey side.
Target Audience

Health-conscious consumers

Stereotype

Healthy

Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
70
This is a placeholder
Sustainability Score
90
/
100
This is a placeholder
Quality Score
90
/
100
This is a placeholder
DTCetc Score
84
/
100
This is a placeholder

Brands Like HighKey

Looking for brands similar to HighKey

We've got you covered. Check out this list of similar CPG brands that customers of HighKey love.

Brandless

No middlemen. No inventory. No markups. Zero Fancy, Brandless is a new kind of brand—one that builds products for you, cuts out the middlemen, and passes along the savings. And these aren’t just a few good products, they’re 115 carefully curated items: snacks, beauty essentials, cleaning supplies, pantry staples. You name it!

Huel

Huel is a nutritionally complete food, so all you need to sustain yourself is Huel and water. It is made with easily obtained ingredients in the U.K. It is a ready-to-drink meal alternative designed to be a wholesome, convenient way of eating for anyone looking to improve their health and fitness regime.

Momofuku

Momofuku is a globally acclaimed brand founded by chef and New York Times best-selling author David Chang in 2004. They offer a range of vegan, and some gluten-free, Asian pantry staples, such as ramen noodles, garnishes, oils, seasoning salts, cookbooks, and tote bags. Recipes and free shipping on select items are available on their website.

Otherworld

Otherworld offers plant-based, sustainable, and delicious food options that reimagine childhood favorites. Their pancake and waffle mixes are packed with whole grains, fruits, and veggies, while their brownie mix is enhanced with upcycled sweet potato and beetroot. Perfect for health-conscious individuals who value nutrition and sustainability.

Brightland

Brightland offers authentic, high-quality olive oils and vinegars sourced from sustainable, family-run farms. Their fruit-forward flavors promote better health, while their focus on everyday elegance appeals to those who savor simple moments.

Good Mylk

Good Mylk is the game-changing, industry-disrupting plant-based milk brand for the health-conscious. Made with only real food ingredients, it inspires change in eating habits and fosters a community that thrives on shared values.

Amass

Amass is a modern-day botanics brand that offers clean botanics for social and self-care rituals. From botanical spirits to personal care products, Amass uses natural, non-GMO botanical ingredients that are carefully selected for a cleaner cocktail or sensory ritual.

Batch Organics

Batch Organics delivers convenient and nutritious foods without any added BS. Their use of cryogenic freezing locks in the taste, vitamins, and minerals of their produce, ensuring customers get the same freshness and nutrition as if they picked it themselves. Frozen is the new fresh with Batch Organics.

BelliWelli

BelliWelli offers delicious and guilt-free snacking options for those with gut troubles. Crafted by a chef who understands the importance of quality ingredients, their treats are perfect for those who value transparency in food labeling.

Bonbuz

Bonbuz offers a unique and inspiring drinking experience that's free of alcohol. Its stress-free heart flutter brings back carefree days before adult-xiety took over. Perfect for health-conscious individuals looking for a non-alcoholic alternative.

Be the first to know the hottest in online brands.