Ilia Beauty

Ilia Beauty is a female-led cosmetics brand founded in 2011 by Sasha Plavsic, that produces clean and sustainable products. From foundations to lipsticks and tools, Ilia Beauty is focused on transparency and a minimal ecological footprint, free of harmful ingredients, gluten-free, dairy-free, and cruelty-free. Endorsed by Alexandria Ocasio-Cortez and featured in publications such as InStyle, Elle, Insider, and Vogue, Ilia Beauty partners with TerraCycle's Zero Waste Box Platform and has an empowering 'Between Us' campaign.

Category
Beauty
Specialty
Socials
84
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
No items found.

DTCetc’s Take

Ilia Beauty on Socials

View this profile on Instagram

Ilia Beauty (@Ilia Beauty) • Instagram photos and videos

Popular Products

About Ilia Beauty

Ilia Beauty is a cosmetic brand founded in 2011 by Sasha Plavsic, with a mission to produce clean and sustainable products. Ilia Beauty's products include foundations, eye shadows, lipsticks, and tools, with a focus on transparency and a minimal ecological footprint. The brand has been featured in publications such as InStyle, Elle, Insider, and Vogue, and has been endorsed by politician Alexandia Ocasio-Cortez. Ilia Beauty products are free of harmful ingredients, gluten-free, dairy-free, and cruelty-free, and have partnered with a recycling program called TerraCycle's Zero Waste Box Platform. Ilia Beauty is a female-led brand that has a 'Between Us' campaign to empower women, and includes Afterpay as a payment option.

Ilia Beauty Pros & Cons according to customers

Pros
  • Ilia Beauty Cosmetics’ True Skin Serum Concealer is buttery, blends seamlessly and is great for everyday use.
  • Ilia uses natural, organic and vegan ingredients and their products work great for those with dry skin.
  • Their Super Serum Skin Tint is the best shade match and provides a dewy-not-oily finish.
  • Their products are clean, vegan and cruelty-free, and perform as well as conventional makeup.
  • Their mascara gives natural looking lift and is not clumpy or smearing.
  • Their lip balm is the perfect gloss.
  • Their multistick is a great product for highlighting cheeks and brows.
  • Their foundation is lightweight and provides coverage with Niacinamide and Hyaluronic acid.
  • Their brow gel and highlighter are great products.
  • Their mascara looks natural with one coat and builds well for volume.
  • Their skin tint is easy to apply and gives a natural-feeling/looking effect.
  • Their products are high quality and thoughtful.
  • Their products are dewey looking and their mascara is inky black-black.
  • They have a great, super-duper inky black-black mascara.
  • They have an LGBTQ supportive ad campaign.
Cons
  • Ilia's True Skin Serum Concealer can settle into creases in humid environments or when sweating.
  • Their products may not mix well with certain skin chemistries.
  • Their Super Serum Skin Tint can make the user look like a glazed donut on Zoom.
  • Their foundation may not work for those with combination skin.

Ilia Beauty's Shipping Policy

Ilia Beauty Cosmetics ships from their warehouse in New Jersey. All orders take 1 to 3 business days to process and ship. For US orders over $50, the standard shipping fee is free, while anything below that amount is charged $6. Standard shipping takes 4 to 8 weeks using their main couriers, DHL SmartMail and USPS. FedEx expedited shipping, FedEx 2 Business Days, and FedEx 1 Business Day are also available. Canadian and international orders have different shipping rates. Customers will receive an Ilia order tracking number once their order has been placed through email. Some select countries are not available for shipping.

Ilia Beauty's Return Policy

Ilia Beauty Cosmetics offers a 60-day return policy for products that have been gently used. Final sale products and partial sets are not eligible for returns or exchanges. To initiate a return or exchange, customers must contact the Ilia Beauty customer service team. It is not specified how long it takes for the company to process returns.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
70
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
84
/
100
This brand offers products that are on the pricey side.
Target Audience

Women, Eco-friendly, Sustainable

Stereotype

Eco-conscious

Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
70
This is a placeholder
Sustainability Score
90
/
100
This is a placeholder
Quality Score
90
/
100
This is a placeholder
DTCetc Score
84
/
100
This is a placeholder

Brands Like Ilia Beauty

Looking for brands similar to Ilia Beauty

We've got you covered. Check out this list of similar Beauty brands that customers of Ilia Beauty love.

KraveBeauty

KraveBeauty is on a mission to create skincare basics that work your skin, not against it. Basic, easy-to-use products with gentle formulas don’t overcomplicate skincare. From cleansers to moisturizers, each must be gentle and effective—removing dirt and oils while moisturizing without irritation.

Rhode

Rhode is a skincare brand founded by Hailey Rhode Bieber that offers a curated selection of essentials formulated for various skin types and needs. The brand is founded on the values of simplicity, affordability, authenticity, quality, and transparency, and is committed to mindful skincare practices such as using clean, vegan, cruelty-free, gluten-free, and fragrance-free ingredients, as well as upcycled and recyclable packaging. The products are developed in collaboration with award-winning dermatologists, chemists, and industry leaders, and are designed to nourish and strengthen the skin barrier over time. Rhode's product formulations feature high-performance ingredients such as peptides, shea butter, niacinamide, cupuaçu, babassu oil, hyaluronic acid, marula oil, squalane, and açai, which work to improve the appearance of fine lines, moisturize and nourish the skin, minimize the look of pores, maintain elasticity, support hydration, and defend against harmful free radicals. The brand's Skincare Advisory Board, which comprises experts in chemistry and dermatology, guides the development of Rhode's products from initial formula to final glaze.

RoseSkinCo

RoseSkinCo prides itself on the simplicity of its skincare products that you can mix and match based on your skin type. Products include moisturizers, exfoliators, scrubs, serums, cleansers and masks. The products are all natural and 100% organic – guaranteed to help you achieve your skin-care goals!

Topicals Faded

Topicals Faded is a Black-owned cosmetics company providing people of color with effective skincare products free of synthetic fragrances and dyes. Their curated collection of products includes hydrating mists, masks, clearing serums, and ointments, and they donate a portion of their revenue to mental health organizations.

Horace

Horace is the natural skincare brand for men who want effective, easy-to-use products that cater to all skin types. With a commitment to co-creation and customer feedback, Horace is the perfect choice for those who want to feel confident and cared for with simple, high-quality skincare solutions.

Dewty Drinks

Dewty Drinks is the one-step solution to a 12-step routine, clinically proven to give you a natural glow. No airbrushing, no faked reviews, just real results. Say goodbye to expensive creams and hello to confidence in your own skin.

Cocokind

Cocokind is a botanical-forward skincare brand committed to transparency and sustainability. Their gentle, effective formulas prioritize hydration and barrier support, empowering customers to embrace self-acceptance and self-love.

Bubble

Bubble is a dermatologist-developed brand that offers affordable, natural skincare products. Obsessed with every ingredient, they test countless formulas to ensure face-changing results. Prioritizing quality mental healthcare, Bubble is committed to keeping skin clear, balanced, and healthy.

Peace Out

Peace Out Skincare offers one-step targeted solutions for clean and effective skincare. Their acne dots, pore strips, and microneedling patches are standout products. The brand champions an inclusive and skin positive community.

Supergoop

Supergoop is a revolutionary sunscreen brand that offers reef-friendly, cruelty-free, and clean ingredient products. With over 40 options, it's perfect for those who prioritize skincare and sun protection and seek out sustainable and effective formulas.

Be the first to know the hottest in online brands.