Formulate Hair Care is a personalized cosmetic company founded in 2019 in San Francisco, California. Customers can create their own tailored shampoos and conditioners with the help of an online quiz and recyclable packaging. Formulate offers a wide range of products for both men and women.
DTCetc’s Take
Popular Products
Wild One was born out of a need to provide better designed and more functional pet products. Our line of products includes leashes, collars, harnesses, beds, bowls and treats. We work extremely hard to create well thought out products with our customers in mind. We hope these products enhance the experiences of loving your pets.
Wild One was born out of a need to provide better designed and more functional pet products. Our line of products includes leashes, collars, harnesses, beds, bowls and treats. We work extremely hard to create well thought out products with our customers in mind. We hope these products enhance the experiences of loving your pets.
Wild One was born out of a need to provide better designed and more functional pet products. Our line of products includes leashes, collars, harnesses, beds, bowls and treats. We work extremely hard to create well thought out products with our customers in mind. We hope these products enhance the experiences of loving your pets.
Conscientious Consumers
Eco-conscious
Beardbrand
What if you could simplify your grooming routine? Beardbrand is a multi-line grooming company built for men. With versatile products for hair, skin, and beard care, Beardbrand simplifies your grooming routine and maximizes the benefits of having a beard or hair on your face. Beardbrand makes it easy to look good and feel good—guaranteed!
care/of
care/of is a smart vitamin brand that delivers vitamins in a smarter way. We're not just about mega doses and empty promises, our nutrient-rich formulas are formulated by experts, personalized and fractionated into essentials, and delivered fresh to your door each month.
goop
Goop is a curated commerce experience that will become a destination for the very best in wellness shopping and inspiration.
Hers
The future of healthcare is here. From birth control to skin care, sexual health supplements to allergy relief, Hers has everything you need to live healthy. Prescribed by doctors online and shipped directly to your home, they're your one-stop shop for all things women's health.
hims
Hims & Hers Health, Inc. (HIMS), is a telehealth company that sells prescription and over-the-counter drugs online, as well as personal care products. The Company sells non-prescription products for hair loss and men's hair replacement and all of the COMBOS products are covered by the United States Food & Drug Administration (FDA).
Keeps
Keeps is a doctor-recommended hair loss treatment platform that allows you to get started immediately on the only FDA-approved hair loss treatments. It offers a consultation, doctor diagnosis of your type of hair loss, and matching to appropriate treatments for you.
KraveBeauty
KraveBeauty is on a mission to create skincare basics that work your skin, not against it. Basic, easy-to-use products with gentle formulas don’t overcomplicate skincare. From cleansers to moisturizers, each must be gentle and effective—removing dirt and oils while moisturizing without irritation.
Nutrafol
Nutrafol provides natural ingredients clinically shown to help improve hair growth, thickness and less shedding. Nutrafol is 100% drug free supplement formulated by a doctor and trusted by over 2500 doctors. It helps you with growth, nourishment and fortification of the hair. These are powerful & rapidly-absorbed formulations that can be taken orally or applied topically.
Rhode
Rhode is a skincare brand founded by Hailey Rhode Bieber that offers a curated selection of essentials formulated for various skin types and needs. The brand is founded on the values of simplicity, affordability, authenticity, quality, and transparency, and is committed to mindful skincare practices such as using clean, vegan, cruelty-free, gluten-free, and fragrance-free ingredients, as well as upcycled and recyclable packaging. The products are developed in collaboration with award-winning dermatologists, chemists, and industry leaders, and are designed to nourish and strengthen the skin barrier over time. Rhode's product formulations feature high-performance ingredients such as peptides, shea butter, niacinamide, cupuaçu, babassu oil, hyaluronic acid, marula oil, squalane, and açai, which work to improve the appearance of fine lines, moisturize and nourish the skin, minimize the look of pores, maintain elasticity, support hydration, and defend against harmful free radicals. The brand's Skincare Advisory Board, which comprises experts in chemistry and dermatology, guides the development of Rhode's products from initial formula to final glaze.
rootine
Rootine focuses on delivering a personalized experience that is convenient for you. From a simple at-home test to a full, 1:1 micronutrients program based on your specific needs. Our technology and service team will work with your healthcare professional to ensure you are receiving the best care through every step, and monitor your health progress digitally - no in-person visits required.
