Grown Alchemist is a nutricosmetic company founded by brothers Jeremy and Keston Muijis in 1999, offering vegan, clean, and cruelty-free skincare products with active ingredients favored by celebrities such as Gwyneth Paltrow and Alexander Wang.
DTCetc’s Take
Popular Products
Wild One was born out of a need to provide better designed and more functional pet products. Our line of products includes leashes, collars, harnesses, beds, bowls and treats. We work extremely hard to create well thought out products with our customers in mind. We hope these products enhance the experiences of loving your pets.
Wild One was born out of a need to provide better designed and more functional pet products. Our line of products includes leashes, collars, harnesses, beds, bowls and treats. We work extremely hard to create well thought out products with our customers in mind. We hope these products enhance the experiences of loving your pets.
Wild One was born out of a need to provide better designed and more functional pet products. Our line of products includes leashes, collars, harnesses, beds, bowls and treats. We work extremely hard to create well thought out products with our customers in mind. We hope these products enhance the experiences of loving your pets.
- Grown Alchemist products have a well-structured, consistent, and scalable brand identity with cleverly playful typography and product colours and finishes.
- Grown Alchemist offers refills and their gift sets are beautifully designed.
- During the initial craziness of Covid, Grown Alchemist launched a "pay what you can" campaign which was very considerate.
- The Hydra-Restore Cream Cleanser is highly effective in removing gel eyeliner and does an amazing job.
- One of the Grown Alchemist body products, the Mandarin, Rosemary Leaf Body Cream, smells divine and makes users feel like they are at a day spa.
- Some users feel that Grown Alchemist is a ‘wanna be Aesop’ and none of the products have worked out for them or been something they would go back to.
- The Hydra-Restore Cream Cleanser is expensive and the metal tube can be annoying when there is a tiny bit left in there.
Luxury Consumers
Refined
care/of
care/of is a smart vitamin brand that delivers vitamins in a smarter way. We're not just about mega doses and empty promises, our nutrient-rich formulas are formulated by experts, personalized and fractionated into essentials, and delivered fresh to your door each month.
goop
Goop is a curated commerce experience that will become a destination for the very best in wellness shopping and inspiration.
Hers
The future of healthcare is here. From birth control to skin care, sexual health supplements to allergy relief, Hers has everything you need to live healthy. Prescribed by doctors online and shipped directly to your home, they're your one-stop shop for all things women's health.
hims
Hims & Hers Health, Inc. (HIMS), is a telehealth company that sells prescription and over-the-counter drugs online, as well as personal care products. The Company sells non-prescription products for hair loss and men's hair replacement and all of the COMBOS products are covered by the United States Food & Drug Administration (FDA).
Keeps
Keeps is a doctor-recommended hair loss treatment platform that allows you to get started immediately on the only FDA-approved hair loss treatments. It offers a consultation, doctor diagnosis of your type of hair loss, and matching to appropriate treatments for you.
KraveBeauty
KraveBeauty is on a mission to create skincare basics that work your skin, not against it. Basic, easy-to-use products with gentle formulas don’t overcomplicate skincare. From cleansers to moisturizers, each must be gentle and effective—removing dirt and oils while moisturizing without irritation.
Rhode
Rhode is a skincare brand founded by Hailey Rhode Bieber that offers a curated selection of essentials formulated for various skin types and needs. The brand is founded on the values of simplicity, affordability, authenticity, quality, and transparency, and is committed to mindful skincare practices such as using clean, vegan, cruelty-free, gluten-free, and fragrance-free ingredients, as well as upcycled and recyclable packaging. The products are developed in collaboration with award-winning dermatologists, chemists, and industry leaders, and are designed to nourish and strengthen the skin barrier over time. Rhode's product formulations feature high-performance ingredients such as peptides, shea butter, niacinamide, cupuaçu, babassu oil, hyaluronic acid, marula oil, squalane, and açai, which work to improve the appearance of fine lines, moisturize and nourish the skin, minimize the look of pores, maintain elasticity, support hydration, and defend against harmful free radicals. The brand's Skincare Advisory Board, which comprises experts in chemistry and dermatology, guides the development of Rhode's products from initial formula to final glaze.
rootine
Rootine focuses on delivering a personalized experience that is convenient for you. From a simple at-home test to a full, 1:1 micronutrients program based on your specific needs. Our technology and service team will work with your healthcare professional to ensure you are receiving the best care through every step, and monitor your health progress digitally - no in-person visits required.
RoseSkinCo
RoseSkinCo prides itself on the simplicity of its skincare products that you can mix and match based on your skin type. Products include moisturizers, exfoliators, scrubs, serums, cleansers and masks. The products are all natural and 100% organic – guaranteed to help you achieve your skin-care goals!
Seed
Seed develops, manufactures and offers a suite of clinically-studied probiotic dietary supplements designed to impact human and planetary health.
