The Online
Brand Directory

Welcome to DTC et cetera, the ultimate guide to the best Direct to Consumer Brands on the internet. All the hottest DTC (D2C) brands in one place.

Brand Of The Day

Atoms

Atoms is a New York footwear company that believes feet come in sizes too. Customers can order their shoes for the left and right foot in two different sizes, to get perfectly fitting kicks. Atoms also offers "Quarter Sizes," meaning there are 24 ½ combinations of width and length.

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Hottest Brands Right Now

Madefor
Fitness & Outdoors

Madefor is an online program founded by entrepreneur Blake Mycoskie and NAVY Seal Patrick Dossett to help people of all walks of life feel prepared to take on new challenges in life with positivity and intention. Featuring 21-Day Action Plans based on the latest in brain and behavior science, Madefor provides a "Step by Step Toolkit" to help you change your outlook and habits. Featured in magazines such as Vogue, GQ, and Men's Health, Madefor is your go-to for convenient online programming.

Pretty Litter
Pets

Pretty Litter is a revolutionary brand founded in 2015 by Daniel Rotman to provide pet owners with an innovative way to detect their cats' illnesses early. Its silica-based litter formula turns a certain color when your cat urinates, and is recommended by veterinarians. Pretty Litter is 80% lighter than traditional litter, has powerful odor-blocking agents, and allows users to scoop less. Plus, it donates part of its profits to organizations that save animals' lives.

Birch Living
Home & Garden

Birch Living is a modern mattress brand founded in 2015 by Jerry Lin, Kristian von Rickenbach, and Adam Tishman. It offers eco-friendly and safety certified mattresses, bed frames, and bedding, designed to be comfortable, breathable, machine washable, and soft. Awarded 'Best Organic Mattress' in 2021, Birch Living has been featured in countless publications.

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