Pretty Litter

Pretty Litter is a revolutionary brand founded in 2015 by Daniel Rotman to provide pet owners with an innovative way to detect their cats' illnesses early. Its silica-based litter formula turns a certain color when your cat urinates, and is recommended by veterinarians. Pretty Litter is 80% lighter than traditional litter, has powerful odor-blocking agents, and allows users to scoop less. Plus, it donates part of its profits to organizations that save animals' lives.

Category
Pets
Specialty
Socials
80
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

Pretty Litter on Socials

Popular Products

About Pretty Litter

Pretty Litter was founded in 2015 by Daniel Rotman to provide pet owners with an innovative way to detect their cats' illnesses early. The silica-based litter formula turns a certain color when your cat urinates, indicating whether the urine falls inside or outside the healthy range. Pretty Litter has been featured in media outlets such as National Geographic, Modern Cat, Oprah Magazine, ABC Family, and Forbes, and is recommended by veterinarians. The brand is 80% lighter than traditional litter, has powerful odor-blocking agents, and allows users to scoop less. Pretty Litter also offers convenient subscriptions and promotions, and provides a 30-day money back guarantee. Additionally, the company donates part of its profits to organizations that are saving animals' lives.

Pretty Litter Pros & Cons according to customers

Pros
Cons

Pretty Litter's Shipping Policy

Pretty Litter offers free shipping to the contiguous states in the US. For other locations, the cost will be shown at checkout. The brand processes orders within 1 business day and packages should arrive within 3-5 business days. For customers in Canada, shipping costs vary by location and will be shown at checkout. Customers in the US can receive free shipping for orders over $35.

Pretty Litter's Return Policy

Pretty Litter offers a risk-free return policy for the first bag of litter. Customers have 30 days to try it out and can request a prepaid return label from the company to ship the bag back. Returns must be made within 7 days of receiving the prepaid return label. After the risk-free offer has closed, Pretty Litter is non-refundable. Damaged bags can be replaced by the customer service team. No other items are eligible for return or refund.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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60
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
80
/
100
This brand offers products that are on the pricey side.
Target Audience

Pet Owners

Stereotype

Posh

Pricing Rating
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Sustainability Score
90
/
100
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Quality Score
90
/
100
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DTCetc Score
80
/
100
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