The Online
Brand Directory

Welcome to DTC et cetera, the ultimate guide to the best Direct to Consumer Brands on the internet. All the hottest DTC (D2C) brands in one place.

Brand Of The Day

True & Co

Ready to wear more than just the same-old granny panties? Shop our collection of women’s underwear including lace thongs, nylon-blend bikinis, and argyle mesh hipsters along with every cut, color, and style you could ever want to match your mood. True & Co. buys from hundreds of different designers—and we’ve got styles for every body.

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Hottest Brands Right Now

HAUS LABS
Beauty

HAUS LABS is a vegan and cruelty-free cosmetics company founded by Lady Gaga in 2019. It offers a wide collection of makeup products to beauty lovers and beginner makeup artists, and emphasizes self-love and acceptance for everyone. It has been featured in prominent media outlets like Cosmopolitan, Vogue and Harper's Bazaar.

OUAI Shampoo
Beauty

OUAI is a luxury haircare, skincare, and fragrance brand founded by celebrity hairstylist Jen Atkin in 2015. Their sleek and minimalistic packaging and aesthetic appeals to young adult consumers, and their products have been featured by many media outlets and have received prestigious awards. OUAI's collection includes hair care, body care, fragrances, and sustainable products, and customers can benefit from their rewards program and installment payments.

Mad Rabbit
Beauty

Mad Rabbit offers a "no nonsense" approach to tattoo skincare, with clean ingredients and simple formulations that keep tattoos looking vibrant. Perfect for tattoo enthusiasts who value effective aftercare and a full-cycle skincare routine.

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