April

April is a modern vitamin brand that offers personalized, vegan supplements made with expert nutritionists and scientists' help. Their smart-working formulas are easy to navigate, and they prioritize transparency and education. Perfect for health-conscious customers who prioritize their physical and mental well-being.

Category
Wellness
Socials
76
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Organic
Gluten Free

DTCetc’s Take

April on Socials

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April (@April) • Instagram photos and videos

Popular Products

About April

April is a modern vitamin brand founded by expert nutritionists and scientists who were determined to create effective and transparent supplements that support individual needs. All of their carefully selected ingredients are vegan, and their smart-working formulas are easy to navigate and fit into any daily routine. April believes in a holistic perspective on wellness, which includes a diverse and nutrient-rich diet, regular exercise, daily stress management, and sometimes targeted supplements. They strive to demystify supplements and empower their customers to understand the "why" behind every product in their routine. With a commitment to the environment, April offers a compostable refill system and vegan formulas.

April Pros & Cons according to customers

Pros
  • Customers love the clean ingredients and have noticed positive changes in their energy levels and skin
  • The packaging is visually pleasing and environmentally friendly, with refill packages and no shipping fees
  • The customer service is professional, kind, and helpful
  • Customers appreciate the option to opt out of subscriptions at any time
  • The supplements are inclusive, vegan, and gluten-free
Cons
  • Customers are receiving monthly vitamins despite not subscribing and having difficulty cancelling their subscription
  • Some customers have not received their orders and have not received responses to their inquiries
  • The quality of the vitamins is poor and may cause stomach issues
  • Customer service is lacking and unresponsive to inquiries about cancelling subscriptions or missing orders
  • Delivery service is also poor, with some customers having to take time off work or travel long distances to retrieve their orders

April's Shipping Policy

April has a standard delivery time of 3-5 business days (UK) from when the package is dispatched. If the delivery takes longer than 8 business days, customers are encouraged to reach out to the brand. April ships from a warehouse in the UK and a warehouse in the Netherlands.

April's Return Policy

April's return policy requires customers to return products in undamaged condition at their own expense. Certain products, such as supplements, cannot be returned once opened or if the seal is broken due to hygiene concerns. The company reserves the right to refuse a return if products are not in a saleable condition or are damaged. Customers must ship the items, including the receipt or proof of purchase, to a specific address based on their location. Shipping costs for returning the products are the responsibility of the customer.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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80
This brand offers products that are on the pricey side.
Sustainability Score
85
/
100
This brand offers products that are on the pricey side.
Quality Score
60
/
100
This brand offers products that are on the pricey side.
DTCetc Score
76
/
100
This brand offers products that are on the pricey side.
Target Audience

Health-conscious, personalized, transparent

Stereotype

Health-conscious

Pricing Rating
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80
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Sustainability Score
85
/
100
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Quality Score
60
/
100
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DTCetc Score
76
/
100
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