OUAI is a luxury haircare, skincare, and fragrance brand founded by celebrity hairstylist Jen Atkin in 2015. Their sleek and minimalistic packaging and aesthetic appeals to young adult consumers, and their products have been featured by many media outlets and have received prestigious awards. OUAI's collection includes hair care, body care, fragrances, and sustainable products, and customers can benefit from their rewards program and installment payments.
DTCetc’s Take
Popular Products
Wild One was born out of a need to provide better designed and more functional pet products. Our line of products includes leashes, collars, harnesses, beds, bowls and treats. We work extremely hard to create well thought out products with our customers in mind. We hope these products enhance the experiences of loving your pets.
Wild One was born out of a need to provide better designed and more functional pet products. Our line of products includes leashes, collars, harnesses, beds, bowls and treats. We work extremely hard to create well thought out products with our customers in mind. We hope these products enhance the experiences of loving your pets.
Wild One was born out of a need to provide better designed and more functional pet products. Our line of products includes leashes, collars, harnesses, beds, bowls and treats. We work extremely hard to create well thought out products with our customers in mind. We hope these products enhance the experiences of loving your pets.
- Products have luxurious feel and smell amazing.
- Hair and body oils do not feel heavy and smell great.
- Scalp scrub and detox shampoo are great holy grail products.
- Leave in conditioner is ultra luxurious and smells like perfume.
- Clarifying shampoo is gentle enough to not strip color and is sulfate-free.
- Strong floral scent may be off-putting to some.
- Formula is not as good as Living Proof's product.
- Dry shampoo spray did not work well for light blondes.
- Pricey, even though products are of high quality.
- Fragrance is so overwhelming that some people do not reach for them.
Young adults
Chic
Beardbrand
What if you could simplify your grooming routine? Beardbrand is a multi-line grooming company built for men. With versatile products for hair, skin, and beard care, Beardbrand simplifies your grooming routine and maximizes the benefits of having a beard or hair on your face. Beardbrand makes it easy to look good and feel good—guaranteed!
Dr. Squatch
Dr. Squatch is your personal apothecary of male grooming products. We create organic and natural handmade soap, a powerful anti-acne system in the form of an herbal face wash, and our award-winning beard oil that'll make any beard her most desired accessory.
hims
Hims & Hers Health, Inc. (HIMS), is a telehealth company that sells prescription and over-the-counter drugs online, as well as personal care products. The Company sells non-prescription products for hair loss and men's hair replacement and all of the COMBOS products are covered by the United States Food & Drug Administration (FDA).
Keeps
Keeps is a doctor-recommended hair loss treatment platform that allows you to get started immediately on the only FDA-approved hair loss treatments. It offers a consultation, doctor diagnosis of your type of hair loss, and matching to appropriate treatments for you.
Native
The Native online shop is the easiest way to invest in your health by using better, cleaner personal care products. We hand-select the best brands to offer you a wide selection of daily essentials that are better for your body and as gentle on the earth as they are effective. Save money with free shipping and join our community!
Nutrafol
Nutrafol provides natural ingredients clinically shown to help improve hair growth, thickness and less shedding. Nutrafol is 100% drug free supplement formulated by a doctor and trusted by over 2500 doctors. It helps you with growth, nourishment and fortification of the hair. These are powerful & rapidly-absorbed formulations that can be taken orally or applied topically.
Color&Co Hair Color
Color&Co is a direct-to-consumer hair color brand founded by L'Oréal's Research and Innovation team in 2017. Our personalized hair color is tailored to the customer's hair history and composition, and our products and tools help maintain color longevity. We offer a 100% Color Confidence Guarantee, free shipping, and a Refer-a-Friend program. Our innovative at-home hair coloring system has won the Allure Best Of Beauty award in both 2019 and 2020.
Cora Tampons
Cora is a feminine hygiene brand that provides safe, effective period products made from organic cotton and free of toxic agents, while empowering women with education and supporting girls in need. As a Certified B Corporation, Cora is committed to reducing its environmental impact.
WeAreFeel Supplements
WeAreFeel Supplements is an award-winning delivery service founded in 2019 by Boris Hodakel. Offering natural, science-backed supplements for sleep, joints, focus, immunity, and other important elements, WeAreFeel promises clean, transparent, sustainable, and affordable products with biodegradable and plastic-free packaging that is non-GMO, vegetarian, and vegan friendly.
Bread
Bread Beauty Supply is the haircare brand for those who want uncomplicated, practical, and fun products. With their hair-oil and hair-cream, achieving your desired look has never been easier. Say goodbye to boring haircare routines and hello to good hair.
