Overtone

oVertone is a hair care brand founded by Maegan Scarlett and Liora Dudar in 2014. The brand was created in response to the fading and damage that often comes with vibrant hair color, and offers a hair-healthy, semi-permanent alternative to traditional dye. oVertone products allow users to achieve and maintain head-turning hair colors without damaging their hair or going through the hassle of cold showers. The brand quickly gained popularity after its launch and has become known as an industry disruptor in the hair color world. oVertone's products offer a more convenient and cost-effective alternative to traditional box dyes and salon touch-ups, allowing users to achieve and maintain vibrant, healthy hues through conditioning.

Category
Beauty
Specialty
Socials
78
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

Overtone on Socials

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Popular Products

About Overtone

Overtone is a hair dyeing brand founded by Maegan Scarlett and Liora Dudar in 2014. It offers semi-permanent dyes in a spectrum of shades suitable for all hair types and natural colors. Their products are 100% vegan and cruelty-free, and are designed to be hydrating and aromatic. They also have a First Time Try Guarantee and a loyalty program, as well as many promotions. Customers can purchase sample sizes, and their bestsellers include The Fader Shampoo.

Overtone Pros & Cons according to customers

Pros
  • Overtone products are vibrant and can last for weeks, leaving hair silky and bouncy.
  • The colorless mask is very hydrating and leaves hair feeling soft and nourished.
  • The packaging is cute and the products smell nice.
Cons
  • Nothing negative to report on just yet, stay tuned!

Overtone's Shipping Policy

Overtone ships within the US and Canada, but not outside of these countries. Domestic orders usually take 3-5 business days to process, however due to lockdown restrictions this could be up to 15 days. Standard shipping has a delivery window of 3-15 business days. Overtone offers free shipping on orders over $50 USD.

Overtone's Return Policy

Overtone offers a 7-day return policy for refunds and a 30-day return policy for store credit. To initiate a return, customers must contact customer service with their order number and a picture of the product, especially if it’s damaged. Additionally, Overtone offers a First Time Try Guarantee, which provides a replacement shade or refund on the original payment method if customers are unsatisfied with the product. The company typically processes returns within 1-2 business days. All products are eligible for return, except for digital downloads.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
78
/
100
This brand offers products that are on the pricey side.
Target Audience

Young adults

Stereotype

Bold

Pricing Rating
$
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50
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Sustainability Score
90
/
100
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Quality Score
90
/
100
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DTCetc Score
78
/
100
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