Olaplex Shampoo

Olaplex is an innovative haircare company that uses patented bond-building technology to rebuild and replenish damaged hair. Their products have been used by celebrities and have won acclaim from customers and stylists. Their Hair Quiz helps customers find the perfect product for their hair type, while their manufacturing process saves water and trees.

Category
Beauty
Socials
84
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

Olaplex Shampoo on Socials

Popular Products

About Olaplex Shampoo

Olaplex is a haircare company founded in 2014 by husband-and-wife team Dean and Darcy Christal. Their patented formula, bis-aminopropyl diglycol dimaleate, helps restore damaged and compromised hair. Their products have been used by celebrities such as Kim Kardashian, Kylie Jenner, and Drew Barrymore and have been featured in Refinery29, Allure Magazine, and BuzzFeed. Olaplex offers a variety of treatment products for different hair concerns and has won acclaim from numerous customers and stylists. Their bond-building technology helps rebuild and replenish hair, and their Hair Quiz helps customers find the products that best suit their hair type. Additionally, their manufacturing process saves 27 million gallons of water per year and limits on secondary packaging save 21 thousand trees per year.

Olaplex Shampoo Pros & Cons according to customers

Pros
  • Olaplex products work best for damaged hair and provide hydration, shine, and a healthy look.
  • The hair mask is incredibly effective at softening hair and fixing split ends.
  • Olaplex products are easy to access in major beauty retailers.
  • No. 3 is lifechanging, leaving hair with a different texture that is soft and luscious.
  • No. 5 is incredibly effective at repairing hair after a mishap.
  • Olaplex is great for curly hair, helping to maintain the curls while keeping them hydrated.
  • Olaplex products have a positive impact on hair and reduce drying time and frizz.
Cons
  • Olaplex products are not meant for long term use and might not be suitable for everyone’s hair.
  • Olaplex is expensive and the effects are lost quickly if usage is stopped.
  • Some people do not get the hype and do not feel like the products did anything for their hair.

Olaplex Shampoo's Shipping Policy

Domestic: Olaplex offers free shipping on US orders of $50 or more. International: Olaplex does not have a definitive shipping policy for international orders listed on their website.

Olaplex Shampoo's Return Policy

The Olaplex return policy allows customers to return their orders within four weeks of the purchase date, provided the item is unused and in new condition. Customers can find the return mailing address on the company website, but the shipping charge will not be refunded. Items that have been used or are not in new condition are not eligible for return. It typically takes the company up to two weeks to process returns.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
84
/
100
This brand offers products that are on the pricey side.
Target Audience

Damaged hair

Stereotype

Posh

Pricing Rating
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70
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Sustainability Score
90
/
100
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Quality Score
90
/
100
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DTCetc Score
84
/
100
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