Rael

Rael is a women-led brand that offers a holistic approach to menstrual cycle care. With clean, high-performance, and sustainable products, Rael advocates for menstrual dignity and helps underprivileged women and girls.

Category
Wellness
Socials
88
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Female Founder

DTCetc’s Take

Rael on Socials

View this profile on Instagram

Rael (@Rael) • Instagram photos and videos

Popular Products

About Rael

Rael is a women-led company founded in 2017 by three women originally from South Korea, including CEO Yanghee Paik. Rael offers a 360° holistic cycle care approach with clean, high-performance, and sustainable products for all phases of a woman's cycle. The brand's products are cruelty-free and free of harsh chemicals, including chlorine, artificial fragrances, parabens, phthalates, and PEGs. Rael's innovative formulas and solutions are powered by South Korean technology and a global product development team based in Seoul. The brand advocates for menstrual dignity and distributes feminine essentials to underprivileged women and girls. Rael is available in 19 countries worldwide and constantly looking for new partners to spread their movement to make periods better for women everywhere.

Rael Pros & Cons according to customers

Pros
  • The heating period patches are comfortable, long-lasting, and better than UK brands
  • The period undies and wipes are convenient and made with gentle materials
  • The acne patches are effective, come in different sizes, and stick well to the skin
  • Made with simple ingredients
  • The spot patches work well to remove impurities from the face
  • Rael's products have improved the reviewer's menstrual cycle and reduced cramps
  • The period underwear is comfortable, supportive, and stays in place
  • The larger sizes of the period underwear are great for nighttime wear and provide comfort and peace of mind
Cons
  • The pads caused rashes, irritation, and burning sensations for multiple users.
  • The pads were too long and the wings did not adhere properly.
  • The product had a strong perfume-like scent, despite being advertised as unscented.
  • The pads were not absorbent and had to be changed frequently, leading to leaks and stained clothing.
  • The product was not soft or comfortable to wear, and some users experienced chemical burns.

Rael's Shipping Policy

Rael offers free standard shipping for orders over $50 USD, including subscriptions and one-time purchases. Orders under $50 will be charged a ground shipping fee of $7.99. The brand processes and ships out all orders from Monday through Friday, except during holidays. Standard shipping takes approximately 4-5 business days to arrive at its final destination. However, Rael does not offer expedited shipping at this time. The brand only ships within the US, including Alaska and Hawaii. There is no international shipping available at this time, but Rael products can be found on Amazon.com in several countries.

Rael's Return Policy

Rael has a 30-day return policy for eligible items. To be eligible for a return, the item must be in the same condition as received, unworn or unused, with tags, and in its original packaging. Customers must provide the receipt or proof of purchase to start a return by contacting support@getrael.com. The company will send a return shipping label and instructions on how to send the package. Damaged, defective, or wrong items should be reported immediately upon reception. Perishable goods, custom products, personal care goods, hazardous materials, flammable liquids or gases, sale items, and gift cards are non-returnable. The company will notify customers if the refund is approved, and the refund will be automatically processed on the original payment method. Customers should allow time for their bank or credit card company to process and post the refund.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
80
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
78
/
100
This brand offers products that are on the pricey side.
DTCetc Score
88
/
100
This brand offers products that are on the pricey side.
Target Audience

Health-conscious women

Stereotype

Eco-conscious

Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
80
This is a placeholder
Sustainability Score
90
/
100
This is a placeholder
Quality Score
78
/
100
This is a placeholder
DTCetc Score
88
/
100
This is a placeholder

Brands Like Rael

Looking for brands similar to Rael

We've got you covered. Check out this list of similar Wellness brands that customers of Rael love.

Hers

The future of healthcare is here. From birth control to skin care, sexual health supplements to allergy relief, Hers has everything you need to live healthy. Prescribed by doctors online and shipped directly to your home, they're your one-stop shop for all things women's health.

hims

Hims & Hers Health, Inc. (HIMS), is a telehealth company that sells prescription and over-the-counter drugs online, as well as personal care products. The Company sells non-prescription products for hair loss and men's hair replacement and all of the COMBOS products are covered by the United States Food & Drug Administration (FDA).

Keeps

Keeps is a doctor-recommended hair loss treatment platform that allows you to get started immediately on the only FDA-approved hair loss treatments. It offers a consultation, doctor diagnosis of your type of hair loss, and matching to appropriate treatments for you.

KraveBeauty

KraveBeauty is on a mission to create skincare basics that work your skin, not against it. Basic, easy-to-use products with gentle formulas don’t overcomplicate skincare. From cleansers to moisturizers, each must be gentle and effective—removing dirt and oils while moisturizing without irritation.

LOLA

LOLA makes it easy to celebrate your time of the month. We’ve got you covered with trusted period products made with 100% organic cotton and gynecologist-approved sexual health products delivered to your door.

Rhode

Rhode is a skincare brand founded by Hailey Rhode Bieber that offers a curated selection of essentials formulated for various skin types and needs. The brand is founded on the values of simplicity, affordability, authenticity, quality, and transparency, and is committed to mindful skincare practices such as using clean, vegan, cruelty-free, gluten-free, and fragrance-free ingredients, as well as upcycled and recyclable packaging. The products are developed in collaboration with award-winning dermatologists, chemists, and industry leaders, and are designed to nourish and strengthen the skin barrier over time. Rhode's product formulations feature high-performance ingredients such as peptides, shea butter, niacinamide, cupuaçu, babassu oil, hyaluronic acid, marula oil, squalane, and açai, which work to improve the appearance of fine lines, moisturize and nourish the skin, minimize the look of pores, maintain elasticity, support hydration, and defend against harmful free radicals. The brand's Skincare Advisory Board, which comprises experts in chemistry and dermatology, guides the development of Rhode's products from initial formula to final glaze.

RoseSkinCo

RoseSkinCo prides itself on the simplicity of its skincare products that you can mix and match based on your skin type. Products include moisturizers, exfoliators, scrubs, serums, cleansers and masks. The products are all natural and 100% organic – guaranteed to help you achieve your skin-care goals!

Cora Tampons

Cora is a feminine hygiene brand that provides safe, effective period products made from organic cotton and free of toxic agents, while empowering women with education and supporting girls in need. As a Certified B Corporation, Cora is committed to reducing its environmental impact.

Neuro Mints

Neuro Mints is a health and wellness brand founded by two friends with a mission to focus on innovation, quality ingredients, and giving back. They offer a variety of products that target different aspects of the mind and have already sold over 30 million products, receiving recognition from notable media outlets.

Topicals Faded

Topicals Faded is a Black-owned cosmetics company providing people of color with effective skincare products free of synthetic fragrances and dyes. Their curated collection of products includes hydrating mists, masks, clearing serums, and ointments, and they donate a portion of their revenue to mental health organizations.

Be the first to know the hottest in online brands.