Topicals Faded

Topicals Faded is a Black-owned cosmetics company providing people of color with effective skincare products free of synthetic fragrances and dyes. Their curated collection of products includes hydrating mists, masks, clearing serums, and ointments, and they donate a portion of their revenue to mental health organizations.

Category
Beauty
Specialty
Socials
85
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

Topicals Faded on Socials

Popular Products

About Topicals Faded

Topicals Faded is a Black-owned cosmetics company founded in 2019 by Olamide Olowe and Claudia Teng. Their mission is to provide people of color with effective skincare products that are free of synthetic fragrances and dyes. They offer a curated collection of products including hydrating mists, masks, clearing serums, and ointments. They also donate a portion of their revenue to mental health organizations and provide personalized recommendations through their skincare quiz.

Topicals Faded Pros & Cons according to customers

Pros
  • Just started trying out the like butter mask -- feels REALLY rich, which is personally a bit much for me. I can see those with super dry skin really loving this though.
  • I love this brand and their innovative products. FADED has been a huge help in fading post acne marks and dark spots from the sun. It's a unique texture, has a funky scent but you kind of grow to love it, and it really works!
  • I bought this for a friend recently and she absolutely loved it and said it worked wonders on her dark spots!
  • Great product, especially the hyperpigmentation cream. I have eczema occasionally and have to deal with some scars and hyperpigmentation on my shoulders after an attack. This cream does the job without drying out my skin!
  • I love this Black owned brand, I love the sustainable packaging. That these great products come in. I have both faded and butter. I think butter gives summer friday's jet lag cream a run for it money. It is a similar product but this feels a little more like me. Faded has faded my dark marks and i feel like this can be applied all over my body in ways other products don't recommend.
  • Love the mask—great for my sensitive skin. And the brand is a home run.
  • I’ve been using the faded serum for about 5 months now and started to see improvements in discoloration and texture within days of using! This is a staple in my skin care routine and I always keep it on hand
  • I am a huge fan of Topical's brightening and Clearing serum. I can see a clear, noticeable difference in the brightness and clarity of my skin when I use it. I will say that the smell is not great - but it doesn't linger. So as long as you can get past the smell when you are using it, it makes a huge difference. I will continue to repurchase this product.
  • Hate to admit it but I am not good at moisturizing. It always seems like such a hassle! Reaching hard areas, missing spots and overly goop products. Thankfully, topicals like butter has saved my lifeeee. I don’t have to fight myself or my depression to apply it with much effort. It’s great to reach my legs and back area with just a simple aim, press, rub. My skin texture has gotten so much better since I’ve began to properly nourish it. Having cracked skin is never the goal. I love the multiple usage of like butter and how much it helps just about every common skin issue. The heat of my city can really burn me up on a good Saturday, like butter aides sun burn! A back-acne flare up? Dry patches on my arms or legs? LIKE BUTTER BABY.. it’s literally a staple and I’ll recommend it to anyone with skin lol.
  • I’ve struggled with hyperpigmentation from acne for years. They would typically last for months, and while I’ve used other skincare products to help, I think Faded really does work with consistent use.
Cons
  • Nothing negative to report on just yet, stay tuned!

Topicals Faded's Shipping Policy

Topicals Faded currently ships to the US and Canada. Domestic packages typically arrive within 2 to 8 business days, and customers will be sent a tracking number in a confirmation email. The brand is looking to expand to other countries in the future. There are no shipping prices or costs, but customers may be eligible for deals on purchases over a certain price.

Topicals Faded's Return Policy

Topicals Faded offers a 45-day window for customers to return their products. Customers must contact the company directly for instructions on how to initiate the return process. Free shipping labels are not provided by the company, but they recommend gifting the item to a friend to reduce waste. Processing times for returns are not specified. All items are eligible for return within the 45-day window, unless otherwise stated.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
95
/
100
This brand offers products that are on the pricey side.
DTCetc Score
85
/
100
This brand offers products that are on the pricey side.
Target Audience

People of Color

Stereotype

Eco-conscious

Pricing Rating
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70
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Sustainability Score
90
/
100
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Quality Score
95
/
100
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DTCetc Score
85
/
100
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