Youth to the People

Youth to the People is a vegan, cruelty-free skincare brand founded by cousins Joe Cloyes and Greg Gonzales in 2015. They strive to make the world a better place through social justice and sustainability-led initiatives, such as donating over $1 million dollars by 2024 and using glass containers instead of plastic. Their products are powered by plant-based ingredients sourced from local suppliers in California and are free of EU-restricted ingredients.

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Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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About Youth to the People

Youth to the People is a skincare brand founded by cousins Joe Cloyes and Greg Gonzales in 2015. The brand is focused on producing quality plant-fueled products and making the world a better place through its social justice and sustainability-led approach. It has partnered up with Soul Fire Farm and Lunch on Me to donate over $1 million dollars by 2024 and supports initiatives that increase the representation of underrepresented groups. It also opts for glass bottles instead of plastic containers to help reduce waste and sources its ingredients from local suppliers in California. The brand offers vegan, cruelty-free, and EU-restricted ingredients, free skin consultations, samples, refills, installment options, free shipping, and free returns.

Youth to the People Pros & Cons according to customers

Pros
  • Their Retinal serum is a game changer, combining it with niacinamide to make skin care routine much easier.
  • The Youth to the People Superberry Hydrate and Glow Dream mask nourishes dry skin and smells amazing.
  • The Kale and Green Tea cleanser has only clean ingredients.
  • They hit the right balance in using natural ingredients without sacrificing effectiveness & efficacy.
  • Most (if not all) of their packaging material is recyclable.
  • The Minimalist kit is unintimidating and easy to use.
  • The night moisturizer and clay mask are great products.
  • The facial cleanser is great for everyday use.
  • The Superberry Hydrate + Glow Dream Mask addresses many skincare concerns without clogging pores.
  • The green tea face cleanser is gentle yet nourishing.
  • The adaptogen moisturizer is hydrating and absorbs quickly without leaving skin feeling heavy.
  • The Green Tea face wash leaves skin looking and feeling amazing.
Cons
  • The Kale and Green Tea cleanser would work best for someone with oily/normal skin type as it can dry out dry skin.
  • The brand is expensive and hard to keep up with.
  • The face wash can make skin feel dehydrated.
  • Some of the formulas could be more effective with active ingredients.
  • The Kale and Green Tea cleanser has a slightly stronger and sweeter scent than usual.

Youth to the People's Shipping Policy

Youth to the People offers free standard shipping on orders over $50 for domestic customers. Orders are shipped and delivered from Monday to Friday via UPS. Processing and shipping times typically take 4 to 10 business days. For customers who need their order faster, they offer UPS Two Day Shipping. Unfortunately, Youth to the People does not ship to international countries for online orders.

Youth to the People's Return Policy

Youth to the People Skincare offers a free return policy within 30 days of receipt. To return an item, customers can visit the return portal on the company's website, and a label will be provided. The process to return or exchange an item typically takes 2 to 5 business days. No items are exempt from the return policy.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
90
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100
This brand offers products that are on the pricey side.
Quality Score
90
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100
This brand offers products that are on the pricey side.
DTCetc Score
84
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100
This brand offers products that are on the pricey side.
Target Audience

Young adults

Stereotype

Eco-conscious

Pricing Rating
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70
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Sustainability Score
90
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100
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Quality Score
90
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100
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DTCetc Score
84
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100
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