True Botanicals

True Botanicals is an all-natural, plant-based skincare brand founded in 2014 by Hillary Peterson. Our MADE SAFE certified products are designed to benefit both your skin and the environment, addressing a range of concerns with free shipping on US orders over $40. Our products have been featured in InStyle, Refinery29, and Forbes, and have become a favorite among celebrities such as Olivia Wilde and Zazie Beetz.

Category
Beauty
Specialty
Socials
85
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

True Botanicals on Socials

Popular Products

About True Botanicals

True Botanicals is an all-natural, plant-based skincare brand that was founded in 2014 by Hillary Peterson. The brand specializes in products that are both good for the skin and environment, addressing a range of concerns such as complexion, anti-aging, dryness, and breakouts. True Botanicals is MADE SAFE certified, which restricts more than 5,000 chemicals from their products, and ships internationally. It offers a skincare quiz for customers to figure out their skin type, trial and sample selections, Afterpay, and free standard shipping on US orders over $40. The brand has become a favorite among celebrities such as Olivia Wilde and Zazie Beetz, and has been featured in InStyle, Refinery29, and Forbes.

True Botanicals Pros & Cons according to customers

Pros
  • Lovely products that feel clean and luxurious, with transparent ingredients and provenance.
  • Very gentle skincare products that make the skin feeling amazing, with luxurious packaging.
  • Vitamin C booster is effective at battling melasma and other skin issues, and lasts a long time.
  • Undergone clinical testing and commitment to nontoxic ingredients.
  • Radiance Oil, Nutrient Toner, Nourishing Cleanser, shampoo and conditioner are mainstays that smell amazing.
Cons
  • Nothing negative to report on just yet, stay tuned!

True Botanicals's Shipping Policy

True Botanicals offers free standard shipping on all US orders over $40, and free international shipping on orders over $150. They also offer Express 2-Day, Overnight, and Express International Shipping options with a tracking number provided upon purchase. Select products may not be eligible for delivery to Singapore.

True Botanicals's Return Policy

True Botanicals Skincare has a 30-day return policy for all products. Customers can initiate a return by visiting the company’s return portal on their website. If customers purchased a bundled product, they should contact customer service. Returns are processed within 7-10 business days. Items that have been used are not eligible for return.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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70
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
95
/
100
This brand offers products that are on the pricey side.
DTCetc Score
85
/
100
This brand offers products that are on the pricey side.
Target Audience

Healthy, Natural, Luxury

Stereotype

Eco-conscious

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70
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Sustainability Score
90
/
100
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Quality Score
95
/
100
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DTCetc Score
85
/
100
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