Supergoop!

Supergoop! is a skin care brand that was founded in 2007 by Holly Thaggard with the mission to fight skin cancer. Our SPF-infused products are ingredient-conscious, dermatologist-tested, and have been featured in several media publications, winning the Allure Best of Beauty award in 2018. We donate SPF products to schools and offer a subscription program for savings.

Category
Beauty
Specialty
Socials
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

Supergoop! on Socials

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Supergoop! (@Supergoop!) • Instagram photos and videos

Popular Products

About Supergoop!

Supergoop! was founded in 2007 by Holly Thaggard, driven by a mission to stop the epidemic of skin cancer. The company offers SPF-infused skin, body and makeup products, using a specialized formula that is ingredient-conscious and dermatologist-tested. Supergoop! has been featured in several media publications and won the Allure Best of Beauty award in 2018. The company donates SPF products to elementary schools across the nation and offers a subscription program to offer savings. Customers can also use Afterpay as an alternative payment option.

Supergoop! Pros & Cons according to customers

Pros
  • Provides excellent quality product for both occasional and daily use.
  • Lightweight, clear, and blends seamlessly into the skin.
  • A variety of products available for different needs.
  • Non-irritating and gentle on sensitive skin.
  • Does not cake under makeup.
  • Clean, vegan, cruelty, and reef safe.
Cons
  • Nothing negative to report on just yet, stay tuned!

Supergoop!'s Shipping Policy

Supergoop! provides domestic shipping for US customers with three different options: Ground Shipping for $5, 2nd Day Air for $15, and Priority Overnight for $30. Customers can also get free shipping if their orders total $50+ or through the subscription program. For international customers, Supergoop! products are available through partner retailers. Customers will receive a track order number via a confirmation email to monitor their order status.

Supergoop!'s Return Policy

Supergoop! offers a free return policy for customers who are not satisfied with their purchase. Customers have 30 days from the date of purchase to initiate the return process by visiting the returns portal on the Supergoop! website. No items are excluded from the return policy, and the company will typically process returns within a few days.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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This brand offers products that are on the pricey side.
Sustainability Score
90
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100
This brand offers products that are on the pricey side.
Quality Score
95
/
100
This brand offers products that are on the pricey side.
DTCetc Score
78.33333333333333
/
100
This brand offers products that are on the pricey side.
Target Audience

Skin-care lovers

Stereotype

Health-conscious

Pricing Rating
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Sustainability Score
90
/
100
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Quality Score
95
/
100
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DTCetc Score
78.33333333333333
/
100
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Supergoop

Supergoop is a revolutionary sunscreen brand that offers reef-friendly, cruelty-free, and clean ingredient products. With over 40 options, it's perfect for those who prioritize skincare and sun protection and seek out sustainable and effective formulas.

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