NuFACE Skincare

NuFACE is a skincare brand founded in 2005 by the Cole family. Their products include at-home microcurrent devices and skincare, and have been praised by notable media outlets such as Allure and Harper’s Bazaar. NuFACE is dedicated to uplifting others and helping those in need, and encourages employees to participate in Give Back programs.

Category
Beauty
Specialty
Socials
84
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

NuFACE Skincare on Socials

Popular Products

About NuFACE Skincare

NuFACE is a skincare brand founded in 2005 by Carol Cole and her daughters Tera Peterson and Kim Morales. Their products include at-home microcurrent devices and skincare such as primers and serums. NuFACE has become popular with notable media outlets such as Allure, Glamour, Vogue, Elle, and Harper’s Bazaar, and has won awards such as the Allure 2020 “Best of Beauty” and one of Harper’s Bazaar’s 2020 Anti-Aging Awards. The company values uplifting others and helping those in need, and encourages employees to participate in Give Back programs. NuFACE operates from its headquarters in Vista, CA and offers free ground shipping on all US orders, a 1-year warranty on microcurrent devices, and installment payments available through Afterpay.

NuFACE Skincare Pros & Cons according to customers

Pros
  • NuFACE adds a bit of luxury to weekly skincare routine, is easy to use and provides temporary hold on small wrinkles and fine lines.
  • Visible results can be seen after a few minutes of use.
  • Tutorials are available online to help users get started.
Cons
  • Complimentary gel with a $400 product is insufficient for daily use.
  • Expensive to repurchase additional gel for minimal results.
  • Hard to tell if results are long-term after awhile.

NuFACE Skincare's Shipping Policy

NuFACE only delivers within the United States and does not ship internationally. Customers can enjoy free standard ground shipping on all orders. For those who need their order sooner, NuFACE also offers rush shipping options at checkout. Prices are displayed at checkout and orders typically ship within 1-3 business days after being placed. There are no guaranteed delivery times due to Covid-19, but customers can track their order using the information provided in the shipping confirmation email. For purchases over $75, NuFACE offers free 2-day shipping.

NuFACE Skincare's Return Policy

NuFACE devices and attachments can be returned within 60 days of purchase and primers and skincare can be returned within 30 days of purchase, as long as they were purchased directly from the company website. To initiate a return, customers must contact customer service and provide their name, shipping address, phone number, product(s) to be returned, description of the issue(s), serial number of the device, and proof of purchase. After submitting this information, customers will receive a RA (return authorization) number which is only valid for 10 business days. The company will process the return within an unspecified amount of time. Items not purchased from the company website or an authorized seller cannot be returned.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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80
This brand offers products that are on the pricey side.
Sustainability Score
80
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
84
/
100
This brand offers products that are on the pricey side.
Target Audience

Luxury Consumers

Stereotype

Posh

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80
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Sustainability Score
80
/
100
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Quality Score
90
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100
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DTCetc Score
84
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100
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