Served

Served, founded by Ellie Goulding and the Ginsberg brothers, offers refreshing, low-sugar cocktails with natural, sustainably sourced ingredients. Enjoy guilt-free sips with full transparency and premium spirits.

Category
CPG
Specialty
Socials
82
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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About Served

Served was founded in 2019 by Ellie Goulding, and brothers Dean and Ryan Ginsberg that offers a fresh take on ready-to-drink cocktails, with a focus on quality ingredients and great taste. Served's pre-mixed drinks are delicious and refreshing, without the added sugar and high calories found in many other options. The company uses only the best naturally and sustainably sourced ingredients and premium spirits, and never uses any artificial flavours, colours or sweeteners. Served is committed to full ingredient and nutritional transparency, as well as carbon labelling, so customers can make informed choices about what they are drinking.

Served Pros & Cons according to customers

Pros
  • Best seltzer with strong fruity flavor, low cal, vegan, all-natural ingredients, and environmentally conscious
  • Drinks were delivered quickly, refreshing, and made with wonky fruit
  • Great value on 12FOR12 with great flavors, refreshing, and suitable for people who don't want too much alcohol
  • Excellent refreshing drink during the day and night, perfect with a shot of Grey Goose
  • Delicious drinks with the right amount of alcohol, fresh and natural taste, portion-controlled cans, and delivered in suitable packaging
Cons
  • False advertisement: A customer ordered a variety pack that was advertised as a one-time special trial 36 pack for £15, but received only a six-pack. The customer contacted the company for proof of the deal, but did not receive any.
  • Poor taste: Some customers found the drinks to have a very subtle or non-existent flavor, making them taste like bland sparkling water. One customer specifically mentioned the lime flavor having no lime taste.
  • Not worth the cost: A customer found the drinks to be too expensive to return, even though they had no taste from the infusion.
  • Good idea, poor execution: A customer appreciated the low-calorie idea behind the drinks, but found that the execution was lacking in terms of flavor and suggested adding more flavor even if it meant adding more calories.

Served's Shipping Policy

Served offers a shipping policy that dispatches all items in stock within 1-2 business days of placing an order. However, if an order is out of stock, the customer service team will contact the customer. Shipping times vary depending on the delivery address, and estimates are given by the couriers. Delivery times may be longer during bank holidays, national holidays, and peak seasonal shipping periods. Currently, Served only delivers to UK Mainland and Northern Ireland, with free delivery on all UK orders. Northern Ireland delivery is charged at a standard rate of £6.95.

Served's Return Policy

Served offers customers the option to return any unopened items within 30 days of delivery for a refund. Customers must follow the instructions outlined in their Returns Policy to initiate a return. It is important to note that any opened items cannot be returned.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
80
/
100
This brand offers products that are on the pricey side.
Quality Score
80
/
100
This brand offers products that are on the pricey side.
DTCetc Score
82
/
100
This brand offers products that are on the pricey side.
Target Audience

Health-conscious cocktail lovers

Stereotype

Health-conscious

Pricing Rating
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70
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Sustainability Score
80
/
100
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Quality Score
80
/
100
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DTCetc Score
82
/
100
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