Troop

Troop is a cocktail company that offers high-quality, delicious cocktail mixes perfect for entertaining. Made with honest ingredients, Troop is perfect for those who measure fun in belly laughs, not shots.

Category
CPG
Specialty
Socials
83
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
No items found.

DTCetc’s Take

Troop on Socials

View this profile on Instagram

Troop (@Troop) • Instagram photos and videos

Popular Products

About Troop

Troop is a cocktail company founded in 2019 by CC and Reed, a married couple who are amateur bartenders and expert canners. Troop was created with the aim of changing the drinking culture by offering a new class of drinkers a fresh taste, honest ingredients, and a real drink to savor. Troop's cocktails are perfect for those who don't measure fun in shots but in belly laughs, and for those who want to have a damn good drink. With Troop, customers can expect to enjoy cocktails that are absolutely delicious, made with high-quality ingredients, and perfect for any occasion.

Troop Pros & Cons according to customers

Pros
  • Troop offers a great canned cocktail experience even for those who don't normally enjoy bourbon drinks or mojitos.
  • The smaller size of the cans makes them convenient to bring to gatherings or park afternoons.
  • Troop strikes the right balance across a number of fronts, serving as an alternative to seltzers, beer, and other ready-to-drink options, as well as a stand-in for homemade cocktails in a pinch.
  • The more recent products have improved on flavor and freshness, making them a compelling product.
Cons
  • The Troop Rum Mojito was not very carbonated, despite being advertised as bubbly.
  • The mint flavor was present but not very strong.
  • However, the company's transparency around ingredients is appreciated.
  • The reviewer would be willing to try the Troop Gin Spritz in the future.

Troop's Shipping Policy

Troop's Return Policy

DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
75
This brand offers products that are on the pricey side.
Sustainability Score
80
/
100
This brand offers products that are on the pricey side.
Quality Score
78
/
100
This brand offers products that are on the pricey side.
DTCetc Score
83
/
100
This brand offers products that are on the pricey side.
Target Audience

Entertaining cocktail lovers

Stereotype

Entertainer

Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
75
This is a placeholder
Sustainability Score
80
/
100
This is a placeholder
Quality Score
78
/
100
This is a placeholder
DTCetc Score
83
/
100
This is a placeholder

Brands Like Troop

Looking for brands similar to Troop

We've got you covered. Check out this list of similar CPG brands that customers of Troop love.

Haus

Haus is a new kind of wine designed for the way we drink today: everyday. It's made with things you can pronounce - like chardonnay grapes. elderflower and lemon - not synthetic flavors and added sugar. It's crafted in Napa Valley using hands-on winemaking techniques, and is bottled right here in California so we can make sure you're getting the best. Welcome to the Haus family.

A Glass of

A Glass of is the perfect wine brand for those who want to try new and exciting wines without breaking the bank. With a focus on sustainability and supporting independent winemakers, their 200mL pouches are perfect for environmentally conscious wine lovers.

Black Lines

Black Lines is the ultimate cocktail brand for those who value quality and convenience. Their dedication to using the best ingredients and partnering with renowned distilleries and venues makes them a go-to for cocktail enthusiasts.

Avaline

Avaline, founded by Cameron Diaz and Katherine Power, offers delicious, organically farmed wines that are free from unwanted extras. Their transparently produced wines are perfect for health-conscious customers who value natural products and high-quality taste.

Bev

Bev is more than just a beverage brand, it's a movement! With zero-sugar drinks made from high-quality ingredients and a focus on female empowerment, Bev is perfect for any occasion.

Bomani

Bomani's Cold Buzz is the perfect drink for health-conscious individuals who want to enjoy alcohol without compromising their lifestyle. With only 110 calories and gluten-free, this energizing caffeine-infused cold brew coffee is perfect for a busy day.

Libby

Libby's bubbled wines offer a pure and refreshing taste experience, crafted with precision bubbles and sustainably-farmed grapes. Enjoy the freedom of bubbles without fuss or outdated standards.

Rally

Rally is the perfect beer for the active and conscious lifestyle. With functional ingredients and a commitment to philanthropy, Rally is the perfect drink for celebrating wins and spreading kudos with friends.

SAYSO

SAYSO is the ultimate solution for cocktail enthusiasts who want to enjoy bar-quality drinks in the comfort of their own home or on-the-go. With expertly portioned, all-natural ingredients in each sachet, SAYSO offers endless flavor possibilities in just 3 easy steps.

Veso

Veso creates small-batch apéritifs bursting with flavor and made with honest ingredients straight from California farms. Their drinks are versatile and perfect for health-conscious customers who value quality and authenticity.

Be the first to know the hottest in online brands.