Avaline

Avaline, founded by Cameron Diaz and Katherine Power, offers delicious, organically farmed wines that are free from unwanted extras. Their transparently produced wines are perfect for health-conscious customers who value natural products and high-quality taste.

Category
CPG
Specialty
Socials
92
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Organic

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About Avaline

Avaline is a wine brand founded by Cameron Diaz and Katherine Power in 2020. Avaline offers a variety of delicious, organically farmed wines that are full of natural goodness and free from unwanted and undisclosed extras. Their wines include red, rosé, sparkling, and white. The grapes used in their wines are grown without synthetic pesticides, and they do not add any unnecessary additives such as concentrates, colors, or added sugars. Avaline is transparently produced, and they tell you exactly what's in your pour. With Avaline, customers can trust that they are getting high-quality, delicious wine that is accessible to everyone.

Avaline Pros & Cons according to customers

Pros
  • The wine is light and tasty.
  • Many people love this wine and find it awesome.
  • This is a favorite Rosé for many because it's not sweet and very smooth.
  • The wine has a nice crisp flavor that is perfect for warm fall evenings or summer afternoons.
  • The wine is not sweet but very satisfying.
  • It's light, crisp, and fabulous, and many appreciate that it's made clean.
  • It's a nice crisp Rosé that goes well with pork chops or as an easy sipper.
Cons
  • Not a sipping wine, quite dry and tart, may take time for palates to adjust
  • Harshness instead of a clean finish
  • Red wine was a huge disappointment, white was nice but not special
  • Wine tastes fair but not recommended, expensive for the quantity
  • Tasted sulfur-like, left a metallic taste in the mouth
  • Nothing exceptional about the wines, weak blend and taste
  • All 6 wines were corked and tasted like vinegar
  • Rose did not taste good, hopeful for the others to be better
  • Not quality for the price, better options available for a lower price point

Avaline's Shipping Policy

Avaline is responsible for processing and shipping all orders. They use FedEx and GSO for ground and air shipping, respectively. Shipping costs include packaging materials, and insurance may be available for an additional charge. Once the wine is picked up by the carrier, it becomes the customer's responsibility, and Avaline will not replace wine damaged during shipment due to weather conditions. Avaline cannot ship wine to certain states due to direct-shipping laws and regulations, and the list of states may change at any time.

Avaline's Return Policy

Avaline states that once the wine has been delivered, returns are not accepted. If a customer is dissatisfied with their purchase, they should contact customer service at hello@drinkavaline.com.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
/
100
This brand offers products that are on the pricey side.
DTCetc Score
92
/
100
This brand offers products that are on the pricey side.
Target Audience

Health-conscious wine enthusiasts

Stereotype

Health-conscious

Pricing Rating
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$
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70
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Sustainability Score
90
/
100
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Quality Score
/
100
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DTCetc Score
92
/
100
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