Proper

Proper is the sleep wellness brand changing the way Americans sleep. With natural, PhD-developed supplements and evidence-backed sleep coaching, Proper helps individuals achieve long-term health benefits through better sleep.

Category
Wellness
Socials
89
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

Proper on Socials

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Popular Products

About Proper

Proper is a sleep wellness brand founded by two individuals who were determined to change the way Americans sleep. With the staggering number of people suffering from sleep issues, Proper aims to repair the fundamentals of great sleep at night, so individuals can be the best version of themselves during the day. The brand offers natural, PhD-developed supplements that contain rigorously vetted ingredients for deeper, better quality sleep that addresses different sleep needs, goals, and biochemistries. Proper also offers a first-of-its-kind, evidence-backed sleep coaching program developed by Allison Siebern, PhD, CBSM, an Adjunct Assistant Clinical Professor at Stanford, which identifies root cause issues for optimal sleep wellness. Customers can also benefit from digital tools, such as a baseline assessment and a daily digital sleep journal, for a more holistic understanding of how daily behaviors impact key sleep metrics. Proper is committed to helping individuals achieve a good night's sleep for long-term health benefits.

Proper Pros & Cons according to customers

Pros
  • Proper helps reduce anxiety and improve sleep quality
  • REM sleep doubled after just 4 days of use
  • Eliminates midday fatigue
  • Effective without causing negative side effects
  • Transformative for those who have tried multiple supplements and medications without success
  • Improves ability to fall asleep and stay asleep
  • Results in lower sleeping heart rate for better quality sleep
  • Effective for individuals of different ages and with high stress jobs
Cons

Proper's Shipping Policy

Proper offers a free shipping policy for their subscribers. However, non-subscribers who opt for à la carte purchases are charged a flat rate of $5.00 per order.

Proper's Return Policy

Proper is a brand that is dedicated to helping customers achieve better sleep health through natural products. The company offers a 30-day return policy for customers who are not satisfied with their purchase. If the product is not working for you after several weeks of use, you can contact Proper at care@getproper.com to request a full refund. However, if you purchased Proper products from a retail location, they must be returned to the place of purchase. Proper does not accept returns or refund customers who try to return a retail purchase through their website.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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75
This brand offers products that are on the pricey side.
Sustainability Score
80
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
89
/
100
This brand offers products that are on the pricey side.
Target Audience

Sleep wellness seekers

Stereotype

Health-conscious

Pricing Rating
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75
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Sustainability Score
80
/
100
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Quality Score
90
/
100
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DTCetc Score
89
/
100
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