Prima

Prima is a wellness brand that combines hemp, science, and nature to cultivate wellbeing. Their CBD-infused products, including skincare and supplements, are made with high-quality, clean ingredients, and their mission is to help individuals find balance and improve their overall health.

Category
Wellness
Specialty
Socials
74
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

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About Prima

Prima, founded in 2019 by Christopher Gavigan, Laurel Angelica Myers, and Jessica Assaf, is a wellness brand that believes in the power of hemp, science, and nature to cultivate wellbeing. Their mission is to uplift science and nature to advance health, and they provide products, tools, and education to help individuals find balance and improve their overall health. Prima offers a range of CBD-infused products, including skincare, supplements, and body care, all made with high-quality, clean ingredients. With a deep respect for nature and a commitment to better, Prima is dedicated to helping individuals and the world around them thrive.

Prima Pros & Cons according to customers

Pros
  • The CBD no worries softgels are great for boosting feelings of calmness and help with stress and anxiety.
  • The CBD serum is amazing with a delightful website experience and perfect unboxing.
  • The body oil is wonderful, leaving skin moisturized and smelling great.
  • The Niacinamide serum and body lotion did not disappoint with stunning packaging and innovative use of CBD in skincare.
  • The customer experience is amazing with a focus on listening to customers and creating products for their needs.
  • The daily softgels are great for overall health and the sleep caps help with better sleep without the groggy side effects of melatonin.
Cons
  • Prima is only available to those living in the United States, limiting its accessibility to a global audience.
  • Some reviewers have noted that Prima's products are relatively expensive compared to similar brands in the market.
  • There have been complaints about the effectiveness of some of Prima's products, with customers claiming they did not see any noticeable results after using them.
  • Shipping times for Prima's products have been criticized, with some customers reporting long wait times for their orders to arrive.
  • Some reviewers have noted that Prima's customer service is lacking, with slow response times and unhelpful representatives.

Prima's Shipping Policy

Prima offers same-day shipping for orders placed before 11AM PST, excluding weekends and U.S. holidays. Standard shipping takes 2-7 business days for delivery. For orders under $75.00, there is a flat-rate shipping fee of $8.00. However, orders over $75.00 are eligible for free shipping. Once a shipping label is assigned, customers receive an email with tracking information.

Prima's Return Policy

Prima offers a 30-day return policy for all purchases made through their website. If for any reason a customer is not 100% satisfied with their purchase, they can initiate a return by clicking on the provided link. However, any purchases made at a retail location must be returned to the place of purchase as Prima is unable to process returns for retail purchases on their website.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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70
This brand offers products that are on the pricey side.
Sustainability Score
75
/
100
This brand offers products that are on the pricey side.
Quality Score
70
/
100
This brand offers products that are on the pricey side.
DTCetc Score
74
/
100
This brand offers products that are on the pricey side.
Target Audience

Wellness enthusiasts, nature lovers, cbd users

Stereotype

Wellness-seeker

Pricing Rating
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70
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Sustainability Score
75
/
100
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Quality Score
70
/
100
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DTCetc Score
74
/
100
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