Phlur

Phlur is a sustainable fragrance brand that focuses on using natural and synthetic ingredients. Their fragrances allow customers to express their personal style while being eco-conscious.

Category
Beauty
Specialty
Socials
70
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

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About Phlur

Phlur is a fragrance brand founded in 2015 and offers a range of fragrances using both natural and synthetic ingredients, with a focus on sustainability and transparency. Phlur's philosophy is to focus on the ingredients they choose to use, rather than what they exclude, and they partner with leading fragrance suppliers to ensure they are utilizing sustainable natural materials. The brand also places a high priority on packaging considerations, using materials that reduce their impact on the planet while still being functional and beautiful. With a commitment to thoughtful choices and a modern and intentional approach, Phlur offers fragrances that allow customers to tell their own stories and express their personal style.

Phlur Pros & Cons according to customers

Pros
  • Phlur's Sakura scent is fresh, unique, and not overpowering.
  • The packaging is sleek and weighted.
  • The Missing Persons perfume has a very unique scent.
  • The sample pack includes scents that are not necessarily "me," but they are still really nice.
  • Ameline and Moab are favorite scents.
Cons
  • The consistency of the body wash is runny and requires more product to be used each time.
  • The scents of the body washes are overwhelming floral despite having notes like oakmoss, cedar, and amber.
  • Phlur was purchased and has since changed in a negative way.
  • The marketing, scents, and sales were adored in the past but have now been cheapened.
  • Some of the best scents have been taken away and there are no longer individual perfumers.
  • The new scents seem run-of-the-mill and overpriced for what they offer.
  • The Memorial "sale" is a joke and the company used to offer 50% off full-size items.

Phlur's Shipping Policy

Phlur offers free standard shipping within the contiguous US for orders of $60.00 or more. Shipping and handling costs for UPS Surepost is $8, with an estimated delivery date of 3 to 10 business days. Orders are processed within 1 business day and may arrive in multiple packages. Phlur is unable to guarantee order modifications, address changes, or cancellations once an order has been placed. The brand is closed on certain holidays and does not ship to P.O. boxes or APO/FPOs. Unfortunately, Phlur does not currently ship internationally nor to freight forwarders' addresses.

Phlur's Return Policy

Phlur.com accepts returns on unopened, regularly priced candles within 30 days of the original purchase date only. Sample Sets, Full Size 50ml and Travel Size Fragrances, and Body Care cannot be returned or exchanged at this time. Products purchased using a coupon code, including those for a free product, are also not eligible for return. Shipping costs are non-refundable unless a shipping error was made by Phlur.com. To initiate a return, a receipt or proof of purchase is required. If there was a shipping error, a photo or photos depicting the issue must be provided. Exchanges are not currently offered, but customers may place a new order for the replacement product and receive a refund after the returned goods are received and processed. Phlur.com does not cover the cost of shipping back the product unless the exchange is due to a qualifying damage or warehouse error. Exchanged products will be charged a new shipping and handling fee, and the customer may select the method of shipping at checkout.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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60
This brand offers products that are on the pricey side.
Sustainability Score
85
/
100
This brand offers products that are on the pricey side.
Quality Score
65
/
100
This brand offers products that are on the pricey side.
DTCetc Score
70
/
100
This brand offers products that are on the pricey side.
Target Audience

Sustainable fragrance seekers

Stereotype

Eco-conscious

Pricing Rating
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60
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Sustainability Score
85
/
100
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Quality Score
65
/
100
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DTCetc Score
70
/
100
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