Oura

Discover your inner potential with Oura, the Finnish brand dedicated to improving your health through personal guidance and accurate information. Their stylish and comfortable wearable technology, the Oura Ring, tracks sleep, activity, and other health metrics with high accuracy, empowering you to take action towards a better quality of life.

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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

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About Oura

Oura is a Finnish company founded in 2013 with a mission to improve people's lives through personal guidance and accurate information. Their focus is on helping individuals understand their own health, starting with good sleep, and empowering them to take action towards a better quality of life. Their flagship product is the Oura Ring, a wearable device that tracks sleep, activity, and other health metrics with high accuracy. The ring is designed with style and comfort in mind, making it easy to wear 24/7. With personalized guidance and continuous access to accurate information, Oura is dedicated to helping every person discover their inner potential and practice their health as a daily habit.

Oura Pros & Cons according to customers

Pros
  • The Oura ring is incredibly accurate in tracking sleep patterns and providing insights into sleep quality.
  • The ring is comfortable to wear and doesn't interfere with daily activities.
  • The app is user-friendly and provides detailed information about sleep, activity, and readiness levels.
  • The ring is durable and can withstand daily wear and tear.
  • The ring's battery life is impressive and lasts for several days without needing a charge.
  • The ring's design is sleek and stylish, making it a fashionable accessory.
  • The ring's ability to track body temperature is helpful in detecting early signs of illness or infection.
  • The ring's ability to track heart rate variability is useful in monitoring stress levels and overall health.
Cons

Oura's Shipping Policy

Oura offers free sizing kits for customers to ensure the best possible fit for their Oura Ring. The sizing kits are delivered within 3-9 business days after ordering. Once the ring size is confirmed, the Oura Ring will arrive within 2-5 business days after receiving a shipping confirmation email. Expedited shipping is available for orders to the US, EU, and UK for a cost of $35/35€. However, expedited shipping is not available for PO box addresses. Orders to the US are shipped from either the US or the Netherlands, while all other orders are shipped from the Netherlands. Oura delivers to PO boxes in the United States, but not outside of the United States.

Oura's Return Policy

Oura offers a 30-day return or exchange policy for fully functional and undamaged rings. Customers may return their ring for any reason within 30 days of receipt of their original order for a refund or exchange. Shipping and handling charges from the original order, including UK VAT or other customs fees, are non-refundable. To return a purchased item, customers must follow the instructions provided by the company. Oura does not allow multiple users or data sources feeding into the same account, as this can cause missing data, connectivity issues, or accelerated battery consumption.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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80
This brand offers products that are on the pricey side.
Sustainability Score
80
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100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
89
/
100
This brand offers products that are on the pricey side.
Target Audience

Health-conscious, data-driven, stylish

Stereotype

Health-conscious

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80
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Sustainability Score
80
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100
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Quality Score
90
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100
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DTCetc Score
89
/
100
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