Kuru

Kuru's patented KURUSOLE technology provides a healthier stride and a comfier ride. Their shoes are designed to outperform with a focus on innovation and endless comfort. Discover the power of dreams with Kuru.

Category
Apparel
Specialty
Socials
74
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Sustainable

DTCetc’s Take

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About Kuru

Kuru is a shoe company founded in 2008 by a dreamer who wanted to create a shoe that would provide superior support, pain-free comfort, and style. Kuru is independently owned and web-driven. Kuru's patented KURUSOLE technology dynamically flexes with every step, providing a healthier stride and a comfier ride by containing the fat pad exactly where nature wants it. Kuru's shoes are designed and developed to outperform at the highest levels, with a relentless focus on innovation and endless comfort. Kuru believes in the power of dreams to change lives, and their shoes are something powerful enough to change your life.

Kuru Pros & Cons according to customers

Pros
  • The Kuru shoes are great for plantar fasciitis and have a better insole than most factory-made shoes.
  • Kuru customer service team is excellent in handling orders and customers.
  • The Luna boot is the most comfortable boot ever owned, and the Quest hiking shoes are of the highest quality.
Cons
  • These shoes hurt so much!!!
  • They are rock hard and actually hurt me more than any other shoe I have ever worn.
  • I paid what I consider a lot of money for shoes for teaching. They did not fit right.
  • I NEVER RECEIVED my refund. I have been requesting through various ways for 4 months.
  • They steal from their potential customers.

Kuru's Shipping Policy

Kuru offers a simple and fast shipping policy. Almost all orders are shipped within 3 business days from multiple warehouses across the United States. Standard ground service is free for all orders shipped within the US, including FedEx/USPS for domestic and USPS for Hawaii and Alaska. However, due to higher than normal order volumes, shipping times might be delayed a few days. Kuru also offers express shipping for $30, which arrives within 2 business days after the order ships. For international orders, Kuru ships via USPS or FedEx Mail Innovations, and it takes an average of 7-10 business days for the order to arrive. Additional duties, taxes, fees, or VAT due on international orders are the sole responsibility of the recipient. The flat-rate international shipping costs are $2 per order for US territories, $19 per order for Canada, and $29 per order for all other countries/continents. However, Kuru is currently unable to ship to a handful of countries. Any and all return or exchange shipping fees are the recipient's responsibility, and customs or duties are not refundable.

Kuru's Return Policy

Kuru offers a 'No-Hassle' returns policy to ensure customers get the perfect fit. All items in original condition can be returned within 45 days of the original order date for a full refund of the purchase price. Return shipping is free for domestic US orders when using the provided shipping label. A Return Merchandise Authorization number (RMA) is required for tracking purposes. Kuru does not refund international duties, taxes, or VAT. Once the shoes are received, the refund will be processed within 1-4 business days, and it may take an additional 2-14 business days for the credit to appear on the customer's account. There are no restocking fees.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
70
/
100
This brand offers products that are on the pricey side.
Quality Score
75
/
100
This brand offers products that are on the pricey side.
DTCetc Score
74
/
100
This brand offers products that are on the pricey side.
Target Audience

Comfort-seekers, innovators, dreamers

Stereotype

Comfort-seekers

Pricing Rating
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70
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Sustainability Score
70
/
100
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Quality Score
75
/
100
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DTCetc Score
74
/
100
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