Kosas Cosmetics

Kosas is a Los Angeles-based, vegan and cruelty-free makeup brand founded in 2015 by Sheena Yaitanes. Their products are made with clean ingredients and are designed to enhance natural features rather than conceal or remake them. They have been featured in notable media outlets and won the 2019 Allure Best of Beauty Award for Clean Beauty.

Category
Beauty
Specialty
Socials
78
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

Kosas Cosmetics on Socials

Popular Products

About Kosas Cosmetics

Kosas is a Los Angeles-based makeup brand founded in 2015 by Sheena Yaitanes. Their vegan and cruelty-free products range from lipsticks, highlighters, concealers, and tinted foundations and are made to enhance natural features rather than concealing or remaking them. Kosas is committed to using clean ingredients, with no talc, aluminum, parabens, petrolatum, phthalates, sulfates, undisclosed fragrances, silicones, BHA/BHT, or formaldehyde. They offer installment payments with Afterpay, free shipping on all US orders, international shipping, and free returns on US purchases. Their products have been mentioned in notable media outlets and won the 2019 Allure Best of Beauty Award for Clean Beauty.

Kosas Cosmetics Pros & Cons according to customers

Pros
  • Kosas deodorant is an effective alternative to crystal deodorant, especially in humid climates.
  • Kosas products have natural finishes and are an upgrade from Glossier.
  • The skin-improving foundation serum is easy to apply and has yellow undertones that work well for many skin tones.
  • The Revealer Super Creamy Brightening Concealer, Skin-Improving Foundation and Cloud Set Baked Setting Powder are all great products.
  • The Kosas Air Brow product is great for achieving a brow lamination effect without committing to it permanently.
  • Kosas products are vegan and the creamy concealer works well.
  • Kosas Chemistry AHA Serum Deodorant is aluminum free and has an easier application.
  • Kosas deodorant is one of the only brands that is effective in terms of odour control.
  • The 10-second liquid eyeshadow is long lasting and does not require layering.
  • The enzyme exfoliating body wash smells great and leaves skin smooth and even.
Cons
  • The skin-improving foundation serum can be too much if not set with powder.
  • The Kosas concealer is not the best for covering dark circles and has limited shades.
  • The Kosas Air Brow product only takes one swipe to achieve results, however it is invisible.
  • The Kosas Chemistry AHA Serum Deodorant does not stop you from sweating.
  • The Revealer Super Creamy Brightening Concealer was not able to blend out nicely.

Kosas Cosmetics's Shipping Policy

Kosas Cosmetics ships worldwide, except for Australia, New Zealand, Spain, and Russia. For domestic orders, free shipping is offered. International orders have shipping costs calculated at checkout, but there is no information regarding tracking or customs fees and taxes. There are no guaranteed delivery dates for any orders. For purchases over a certain price, the brand offers free shipping.

Kosas Cosmetics's Return Policy

Kosas Cosmetics offers a 30-day return policy for customers who are not satisfied with their products. To initiate a return or exchange, customers must email [email protected] and provide their name, order number, and reason for return. Returns are processed within 5-7 business days. All items must be unused and in their original packaging in order to be eligible for a return or exchange.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
78
/
100
This brand offers products that are on the pricey side.
Target Audience

Young adults

Stereotype

Boho

Pricing Rating
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Sustainability Score
90
/
100
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Quality Score
90
/
100
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DTCetc Score
78
/
100
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