Florence By Mills

Florence By Mills is a natural, clean beauty brand founded by Millie Bobby Brown. Our mission is to redefine beauty on our own terms and provide eco-conscious makeup and skincare products that are free of phthalates, parabens, and sulfates. We are cruelty-free and vegan, and donate to the Olivia Hope Foundation.

Category
Beauty
Specialty
Socials
78
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

Florence By Mills on Socials

Popular Products

About Florence By Mills

Florence By Mills is a natural, clean beauty brand founded by Millie Bobby Brown in 2019. The brand is focused on “defining beauty on our own terms” and donates to the Olivia Hope Foundation. They offer a wide range of inclusive, eco-conscious makeup and skincare products that are free of phthalates, parabens, and sulfates. Customers can also enjoy free shipping on orders over $35, cruelty-free and vegan products, and duties and taxes included at checkout.

Florence By Mills Pros & Cons according to customers

Pros
  • Florence By Mills is positioned as beauty for tweens, with adorable packaging that is geared towards younger folks of age 12-14.
  • The brow gel is one of the favorite products for brows, with great results.
Cons
  • Nothing negative to report on just yet, stay tuned!

Florence By Mills's Shipping Policy

Florence By Mills offers worldwide shipping, with customers outside of Australia, Canada, and the UK responsible for any extra duties and taxes. Domestic orders take 4-8 days to process, and can take 4-30 days to arrive. Tracked shipping ranges from $6-$26, but is free for orders over $35. International orders take 4-8 days to process, and can take 4-30 days to arrive. Tracked shipping ranges from $6-$26, but is free for orders over $35.

Florence By Mills's Return Policy

Florence By Mills does not offer returns or refunds, but will replace defective items if contacted within 14 days. No returns are accepted. There is no time limit for processing returns. All sales are final and no items can be returned.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
78
/
100
This brand offers products that are on the pricey side.
Target Audience

Young, Natural, Inclusive

Stereotype

E-girl

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Sustainability Score
90
/
100
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Quality Score
90
/
100
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DTCetc Score
78
/
100
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