Drty

Drty offers a refreshing and rebellious take on the ready-to-drink alcohol market with their unique range of Hard Seltzers. With a focus on clean drinking, Drty has quickly become a go-to brand for those seeking a lighter and lower calorie option.

Category
CPG
Specialty
Socials
50
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DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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About Drty

Drty is a UK-based alcoholic beverage brand founded in 2019 by Oli Clements and Matija Pisk, both of whom have experience working for Diageo PLC. Drty offers a unique range of Hard Seltzers, which are alcoholic sparkling water with flavours. The brand was created to provide a lighter and lower calorie option to the ready-to-drink alcohol market, which is often dominated by overly sweet and low-quality drinks. Drty quickly became one of the first Hard Seltzer brands in the UK and has since sold over 1 million cans. Drty is now stocked nationwide in various supermarkets, including Waitrose, BP M&S, Ocado & Whole Foods. With a rebellious and DRTY personality, Drty encourages customers to "drink clean, live DRTY."

Drty Pros & Cons according to customers

Pros
  • Light, tasty and moreish
  • Doesn't leave a sticky feeling like sweet drinks or a bloated feeling like beer and cider
  • Great taste and size
  • Perfect for those who don't like beer or wine
  • Zero carbs and sits well
  • Refreshing and easy to drink
  • Great for cutting down calories when drinking alcohol
Cons
  • The drinks taste disgusting and like chemicals, with a bitter aftertaste
  • The raspberry flavor is barely detectable
  • The drinks have a cheaply manufactured alcohol taste
  • The taste is disappointing and doesn't live up to the marketing hype
  • The drinks are undrinkable and taste like chemicals
  • The flavor is vile and made one person violently vomit
  • The taste is like stale TV static with a hint of deodorant

Drty's Shipping Policy

Drty offers a quick shipping policy for all stocked items. Orders will be dispatched within 1-3 working days from the time of placing an order. Shipping times vary depending on the delivery address. For delivery within the UK, it can take between 1-3 working days from dispatch. However, bank holidays, national holidays, and peak seasonal shipping periods may produce longer delivery times.

Drty's Return Policy

Drty offers a hassle-free return policy within 30 days of delivery for products that are faulty, damaged, or do not meet your expectations. Customers must ensure that the product is in good condition, unassembled, and in its original packaging to be eligible for a return. If the product is not resalable, Drty may not accept the return. Refunds will be processed within a certain amount of days and will be applied to the original method of payment. Sale items are not eligible for a refund, and the customer is responsible for paying the shipping costs for returning the item. If the item is over £50, customers should use a trackable shipping service or purchase shipping insurance. Drty does not guarantee that they will receive the returned item.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
50
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100
This brand offers products that are on the pricey side.
Quality Score
60
/
100
This brand offers products that are on the pricey side.
DTCetc Score
50
/
100
This brand offers products that are on the pricey side.
Target Audience

Health-conscious millennials

Stereotype

Health-conscious

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Sustainability Score
50
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100
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Quality Score
60
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100
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DTCetc Score
50
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100
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