APL

APL offers luxury performance shoes and apparel for men and women, designed to provide optimum comfort and style for all aspects of your lifestyle. Their patented technologies and innovative designs cater to athletes and fitness enthusiasts alike.

Category
Apparel
Specialty
Socials
57
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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About APL

APL is a leading brand in the athletic footwear and apparel industry. APL offers a range of luxury performance shoes and apparel for men and women, designed to provide optimum comfort and style for all aspects of your lifestyle, from training to travel and everything in between. The brand is globally recognized for its patented technologies and innovative design vision, which have enabled APL to be carried in over 300 of the finest luxury retailers in the world. APL has also been recognized for its achievements, including being named as “One of the Five Best New Sportswear Brands in the World” by ISPO and being selected to the Forbes 30 Under 30 class of 2016.

APL Pros & Cons according to customers

Pros
  • Highest quality shoes
  • Great customer service
  • Extremely comfortable
  • Breathable and easy to clean fabric
  • Durable and versatile for various activities
  • Perfect fit for small and narrow feet
  • Good support for walking, strength training, and running
  • Cute and stylish design
  • Lightweight and minimalistic
Cons
  • The return process takes an exorbitant amount of time.
  • The shoes are overrated and not as comfortable as they are touted.
  • The slip-on style is a struggle to put on, with superfluous laces and a tight, sewn-in wrap that makes it difficult to adjust the fit.
  • The shoes arrived worn or with inferior quality.
  • The price is too expensive for the quality and support of the shoes.
  • The tongue is too small and the shoes are too tight, making them uncomfortable to wear.

APL's Shipping Policy

APL offers complimentary FedEx Ground shipment for orders shipped to all 50 U.S. States including P.O. Boxes and U.S. Territories. However, shipments to Hawaii and Alaska are calculated by weight and shipment method. The brand also provides free ground shipping and returns for the U.S. only. Taxes are charged according to the local and state rates of the shipping location. Customers can track their order by logging in to the My Account page or by clicking on the tracking link provided in the email. For international orders, APL calculates and guarantees the lowest possible order total in the preferred currency, including any applicable duties and taxes, as determined by the destination's customs authority. A flat shipping rate of $20 USD will also be added to the order total. Customers will receive an email with order confirmation and tracking number after placing the order. If customers have any additional questions about their orders, they can contact APL directly via email or phone.

APL's Return Policy

APL offers a flexible return policy for their athletic footwear and slides. All products must be returned in a new and unused state, in perfect condition, with all protective materials in place within 10 days of receiving them. This includes all packaging, accessories, and dust bags if included. A return address must be included, and any delivery or non-receipt issues must be reported within 5 days. Refunds will be credited to the original method of payment and may take up to 2 billing cycles to appear on the statement. Shipping is not refundable, and worn shoes or shoes that do not come with original packaging, tags, and accessories are not eligible for a refund. APL reserves the right to deny or refuse a full refund based on the returned condition and/or beyond the communicated return period limit. For international returns, a prepaid DHL return shipping label is provided, and all items must be processed for a return within 10 days of receiving them. International orders cannot be exchanged.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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50
This brand offers products that are on the pricey side.
Sustainability Score
50
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100
This brand offers products that are on the pricey side.
Quality Score
75
/
100
This brand offers products that are on the pricey side.
DTCetc Score
57
/
100
This brand offers products that are on the pricey side.
Target Audience

Active lifestyle enthusiasts

Stereotype

Athlete

Pricing Rating
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50
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Sustainability Score
50
/
100
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Quality Score
75
/
100
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DTCetc Score
57
/
100
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