PrettyLitter

PrettyLitter's crystal-based cat litter is a game-changer for cat parents who prioritize their feline's health. With color-changing technology, it alerts owners to potential health issues, ensuring their furry friends live their best lives.

Category
Pets
Socials
74
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

PrettyLitter on Socials

Popular Products

About PrettyLitter

PrettyLitter is a pet wellness company that understands the importance of keeping cats healthy and happy. Their lightweight crystal-based cat litter is designed to react to a cat's urine, indicating potential health problems by changing color based on the acidity, alkalinity or the presence of blood in a cat's urine. This smart, non-toxic formula helps cat parents stay on top of their cat's wellbeing, allowing them to focus on what matters most -- living a long and happy life together. With PrettyLitter, cat parents can rest assured that their furry friends are getting the best possible care.

PrettyLitter Pros & Cons according to customers

Pros
  • Customers love PrettyLitter for its lightness and effectiveness in odor control
  • The product is worth the extra cost and is easier to clean up with less dust
  • PrettyLitter has excellent customer service that is kind and helpful
  • The litter is easy to use and eliminates the need for scooping urine
  • The food is great and the brand is highly recommended for cat owners
Cons
  • Product quality has decreased over the years, and managing subscriptions online is impossible.
  • One user experienced a bad aroma and nausea from the litter.
  • Canceling the subscription is nearly impossible, and customer service is unhelpful.
  • One-time purchases automatically turn into subscriptions without consent.
  • Canceling the subscription requires multiple attempts and is a time-consuming process.

PrettyLitter's Shipping Policy

PrettyLitter offers free standard shipping on orders over $25 within the contiguous United States. Orders under $25 will be charged a handling fee of $1.99. However, orders shipping to Alaska, Hawaii, Puerto Rico, Virgin Islands, Guam, Palau, Micronesia, Marshall Islands, Mariana Islands, American Samoa, Canada, and Mexico will be subject to a shipping charge. Shipping rates are determined based on the destination address, region, or province. International orders may be subject to custom duties or taxes. Orders are typically processed within one business day and delivered within a week or less. Please note that handling and delivery times may vary during holidays.

PrettyLitter's Return Policy

PrettyLitter allows returns of unopened bags within 14 days of confirmed delivery for refund consideration. The items must be unused, unaltered, in the original packaging, and returned with product tags intact and original paperwork or invoice. Eligible returns should be shipped back within 7 days of the return request. Refunds will be processed back to the original method of payment once the return has been received, but shipping and handling fees are non-refundable. PrettyLitter cannot accept responsibility for any returns that are lost or damaged while in transit back to the warehouse. Returns are not accepted on perishable goods such as food, treats, and other perishable products. PrettyLitter reserves the right to deny a return if the item or product does not comply with their return policy. If a product arrives damaged, customers must notify PrettyLitter within 7 days of confirmed delivery by emailing meow@prettylitter.com with a Damage Request.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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80
This brand offers products that are on the pricey side.
Sustainability Score
65
/
100
This brand offers products that are on the pricey side.
Quality Score
75
/
100
This brand offers products that are on the pricey side.
DTCetc Score
74
/
100
This brand offers products that are on the pricey side.
Target Audience

Cat owners, health-conscious, innovative

Stereotype

Cat-parent

Pricing Rating
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80
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Sustainability Score
65
/
100
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Quality Score
75
/
100
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DTCetc Score
74
/
100
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